Coin Machine Journal

Issue: 1933 October

THE
08
COIN
M ACHINE
JOURNAL
0 dob or, 1933
Mead Has Novel
Business Card
• J o h n M e a d , of th e L a n d O ’ L a k e s
N o v e lty C o ., W is c o n s in , was a v is ito r
in C h icag o th e firs t p a r t of O c to b er.
M e a d has one o f th e m ost in te re s t­
in g business cards w e h a v e ever seen.
T h s c a rd re m in d s us of several others
w h ic h h a v e been used b y operators
an d w h ic h h a v e n o t o n ly a ttra c te d
This Amazing “New Deal” Can Be Played
3 Different Ways: 5-reel cards, 3-reel
standard play « . . And the Brand New
4-Reel “Mystery Award” Play (3 fruit
reels—I reel with figures showing new
“odds” on each operation!) We Heartily
Endorse This Newest and Richest of To­
day's Money-Makers! See or Write Us—
Fast! Now’s the Time for Profit! When
You Want the Best—See Us.
business th ro u g h th e ir o rig in a lity , h u ­
m or an d g en eral good sense, b u t h a v e
m ad e re p u ta tio n s fo r some operators.
F o r instan ce, E d O s te rb a n n e r’s card
S t, Louis C oin M ach in e Co.
1420 N . G ran d B lv d ., S t. Louis, M o .
b e w a ilin g th e taxes, surtaxes, syn­
taxes, la w s, in -la w s an d o u tlaw s, has
becom e a classic o f th e coin m achine
WORLD’S FAIR
T h e W o r ld ’s F a ir , ra p id ly d ra w in g
a tin g b u t e v e ry phase o f o u r presen t
to a close, has been exte n d e d several
d a y existence.
O u tsid e o f th e a n n u a l show o f the
coin m achine in d u s try no o th e r even t

d ays to enable m a n y th ousan ds w h o
w ere u n a b le to a tte n d p re v io u s ly to
see th e w onders th a t i t presents. T h e
F a ir g e n e ra lly has been a g re a t suc­
cess a n d a m o v e m e n t is n o w on fo o t,
supp o rted b y P re s id e n t R o o se v e lt, JLo
keep i t in o p e ra tio n a n o th e r y e a r.
O f p a rtic u la r in te re s t to th e o p e ra ­
to rs has been th e success o f coin m a ­
chines in o p e ra tio n a t th e F a ir . T h e
p u b lic has p a tro n iz e d th e m achines
generously a n d w h ile th e re w as no
coin m a c h in e e x h ib itio n as such, m a ­
chines in o p e ra tio n represented a
com prehensive cross section o f th e in ­
d u s try .
has b ro u g h t so m a n y o p erato rs to th e
center of th e coin m a c h in e business.
Griffin Heads Payne Mem­
phis Office
R . E . G riffin , fo r several y ears an
o p e ra tio n in N a s h v ille , T e n n ., has
jo in e d th e o rg a n iz a tio n of H . G .
P a y n e C o ., an d has charge o f th e
M e m p h is sales room s o f th a t com ­
pany.
M r . G riffin ’s operatio n s a re
charge o f one of his associates.
in
in d u s try . N o w w e q u o te th e D u tc h ­
m a n ’s e u lo g y to his dog as it appears
on th e b a c k o f M e a d ’s c a rd :
“ A G e rm a n , addressing his dog,
said: ‘Y o u vas o n ly a dog, b u t I v ish
I vas y o u . V e n y o u go m it d er b ed in ,
y o u shust ru n a ro u n d dree tim es u n d
la y d o w n . V e n I go m it d er bed in , I
h a f to lo c k de b lace u n d v in d de clock
u n d p u t de c a t oud u n d undress m y ­
self, u n d m y v ife vakes u p u n d scolds
m e. D e n de b a b y cries u n d I h a f to
v a lk h im u p and d o w n , den m a y p e
v en I shust go to sleep, i t ’s tim e to get
u p ag a in . V e n y o u g et u p y o u shust
scratch y o u rs e lf a couple o f tim es,
s tre tc h , an d y o u vas u p . I h a f to
q u ic k lite de fire , u n d p u t de k e ttle on,
u n d scrap m it m y v ife a lre a d y u nd
m a y p e g e t some b re a k fa s t. Y o u p la y
a ll d a y u n d h a v b le n ty of fu n . I h a f
to v o rk a ll d a y u n d h a f b le n ty o f
d ro u b le. V e n y o u die, y o u vas d e a d ;
ven I die, I h a f to go to h e ll y e t.’ ”
F o r instan ce, th e D ig g e r ty p e m a ­
chines h a v e been v e ry p o p u la r ; th ere
a re a n u m b e r o f gam es in use a n d v a ­
rious types o f v e n d in g e q u ip m e n t, in ­
c lu d in g scales.
T h o u s an d s o f o p erators h a v e v is ­
ite d C hicag o th is su m m er w h o m ig h t
never ha v e com e u n d e r a n y o th e r c ir­
cum stances. T h e s e o p erators to o k a d ­
v a n ta g e o f th e o p p o rtu n ity to see the
b ig coin m a ch in e fa c to rie s a t th e same
tim e th e y w ere v is itin g th e F a ir . T h e y
b ro u g h t th e ir fa m ilie s o r frie n d s along
a n d c a rrie d b a c k w ith th e m n ew an d
progressive ideas n o t o n ly o f op er-
W h e n w ritin g advertisers m en tio n T h e C oin M a ch in e J o u rn a l. I t establishes you as being progressive.
E n h a n c e d S c a n s © T h e In te rn a tio n a l A r c a d e M u s eu m '
h ttp ://c m j.a rc a d e -m u s e u m .c o m /
THE
October, 1933
COIN
M A C H IN E
JOURNAL
69
EDITORIAL COMMENT
Sez You!

le a rn to say no th e re w o u ld be no chisellin g b y o p erato rs.
T h is is n o t to condem n th e o p e ra to r an d jo b b e r fo r
Som e c ritic is m lias been d ire c te d a t th e W o r ld ’s F a ir
w h ic h has th e ap p e a ran ce o f s p ite w o rk o r, a t least, sour
b a rg a in in g ;
grapes. O n e c ritic is m w h ic h w as c a lle d to o u r a tte n tio n
fo o lish w h o w o u ld p a y m o re fo r a p ro d u c t if he can,
in fe rre d th a t th e coin m a c h in e e x h ib it a t th e F a ir w as
an im p o s itio n on th e p u b lic .
th ro u g h b a rg a in in g , secure i t fo r less, regardless o f h o w
The Coin Machine Journal disclaim s a n y responsi­
w o u ld h a v e a g re a t d e a l m ore respect n o t o n ly fo r th e
b ilit y fo r a n y so-called coin m a c h in e e x h ib it a t th e
v e n d in g m a c h in e business its e lf b u t fo r th e jo b b ers a n d
W o r ld ’s F a ir .
T o a ll appearan ces i t w as a b ra in s to rm
m a n u fa c tu re rs — i f m a n u fa c tu re rs w o u ld s tic k to th e ir
an d reflects no c re d it on its sponsors, b u t th a t is n o t th e
prices. I n fa c t, i t is p ro b a b ly because th is sim ple w o rd
fa u lt o f th e F a ir . Because some a m b itio u s p ro m o ters
sought to c a p ita liz e on a 2 x 4 space h a d n o th in g w h a t­
is u n k n o w n to th e tra d e th a t w e h a v e associations to d a y .
T h e d a y o f th e p ric e -c u tte r is ju s t a b o u t gone. U n d e r
ever to do w ith th e g re a t a n d glorious success th a t th e
C e n tu ry o f Progress has e n jo y e d .
th e law s o f good business p ra c tic e , p a rtic u la rly since the
M a n u fa c tu re rs w h o e n te re d such an e x h ib it, no d o u b t,
w ere led to b e lieve th a t th e d is p la y w o u ld be rep resen ta­
it affects th e seller.
p la y . I f th a t is w h a t th e c ritic is a re c ry in g a b o u t th e y
h a v e no one to b la m e b u t them selves.
T o o m a n y peo p le e n te re d in to th e F a ir w ith greed in
th e ir eyes. Som e o f th e m w e n t so fa r as to tra v e l to th e
fa r corners o f th e w o rld to d ig u p o ld bones, d rie d In d ia n
heads a n d cheap trin k e ts a n d b rin g th e m b a c k an d sell
th e m to a g u llib le p u b lic fo r u n b e lie v a b le h ig h prices. T o
be sure, w h o is th e re to say w h e th e r a d rie d b eetle n u t
cud is w o rth $ 5 .0 0 , $ 5 0 .0 0 o r $ 5 ,0 0 0 .0 0 . T h a t is a m a tte r
o f o p in io n of th e m a n w h o b u y s th e m .
A n y o n e w h o deals in th a t k in d o f c la p -tra p s h o u ld n ’t
h a v e th e g a ll to ra p a p ro je c t w h ic h has b ro u g h t m ore
o p erators to C h icag o th is s u m m er th a n h a v e e ver v is ite d
th e c ity b e fo re . T h e a c tu a l o p e ra tio n o f m ach in es a t th e
d is p la y o f these v a rio u s m achines a n d th e ir a p p e a l to th e
p u b lic has been a g re a t boost to th e in d u s try . N o t o n ly
th a t, th e W o r ld ’s F a ir has g iven th e in d u s try one o f its
m ost successful ideas— th e W o r ld ’s F a ir J ig -S a w gam e.
T h e “ k id s ” on th e b a c k stairs a t ho m e som etim es get
m a d and w o n ’t p la y school because th e y c a n ’t be th e
teacher. G re a t b ig business m e n w ith lo ts o f influ ence
should a t least h a v e th e good grace n o t to k n o c k because
some of th e ir a v aric io u s p la n s m a y n o t h a v e m a te ria liz e d .
"N o”
.
• T h e re is one w o rd in th e E n g lis h lan g u a g e th a t if it
w ere k n o w n b y e v e ry b o d y in th e tra d e th is in d u s try
w o u ld h a v e no need fo r codes a n d o th e r association
g rou ps; th a t w o rd is th e sim p le one s y lla b le tw o -le tte r
w o rd “ N o .”
I f m a n u fa c tu re rs could le a rn to say no, th e re w o u ld
be no chisellin g b y la rg e b u y e rs an d i f th e jo b b ers could
O n th e o th e r h a n d , th e o perators
An Unfortunate Slip

J u s t w h e n th e in d u s try h a d reached a p o in t w h ere
e v e ry m a n u fa c tu re r o f a n y s ta n d in g w h a te v e r is agreed
on th e p ro p o s itio n th a t p ira c y is ta b b o o in th is in d u s try
an
a d v e rtis e m e n t
a p p e a re d
in
a n o th e r
p u b lic a tio n
(th ro u g h in a d v e rte n c e p e rh a p s ) of a concern in a n o th e r
p a r t o f th e U n ite d S tates w h o c la im to be acco rd ing to
th e ir o w n w o rd s , “ W e a re e x p e rt (P ir a te ) copiers.” .
T h is is- u n fo rtu n a te fo r th e p u b lic a tio n w h ic h accepted
th is a d v e rtis in g w h o should re a lize th a t it is n o t in h a r­
m o n y w ith th e s p irit o f th e in d u s try a t th is tim e . N o t
o n ly sho u ld th e y refuse to accept such a d v e rtis in g b u t
fo llo w th e le a d o f th e o u ts ta n d in g p u b lic a tio n s in th e fie ld
o f d is c o u ra g in g m a n u fa c tu re rs o f th is ty p e fro m doin g
business.
'
F a ir , w h ic h was a n e n tire ly in d e p e n d e n t a n d p riv a te a d ­
v e n tu re , has been v e ry successful an d reflects a g re a t deal
of c re d it on its sponsors. I n fa c t, th e g e n e ra lly a ttra c tiv e
A n y m a n is
a d v e n t o f th e N R A , one o f th e best slogans th a t a n y b o d y
in th is business could ta c k on th e w a ll is, “ I f y o u d o n ’t
stop p ric e c u ttin g , p ric e c u ttin g w ill stop y o u .”
tiv e o f th e in d u s try a t la rg e ; subsequent develo p m en ts
h a v e show n th a t n o th in g s h o rt o f a po o l o f th e va rio u s
m a n u fa c tu re rs co u ld h a v e p u t o v e r a re p re s e n ta tiv e dis­
th a t is th e ir b o m p riv ile g e .
NRA Needs YOU!
• T h e N R A is n o w fa c in g its severest te s t. T h e id e a is
sound in th e o ry a n d w as g o t u n d e r w a y q u ic k ly a n d en­
th u s ia s tic a lly , m a tc h in g th e w a r tim e p a trio tic s p irit. N o w
i t re m a in s fo r its suppo rters to w o rk fo r its success.
T h e code, w h e th e r i t is th e P re s id e n t’s b la n k e t code or
each in d iv id u a l in d u s tria l code, is n o th in g m o re th a n a
creed and no creed is a n y b e tte r th a n its ad h eren ts. L a w s
d o n o t m a k e m e n honest, sober o r p a trio tic and m u c h o f
th e success o f th e N R A depends on th e g o o d w ill a n d in ­
te g r ity o f th e people w h o s u p p o rt it.
• The Coin Machine Journal believes th a t i f th e m a ­
jo r it y o f m a n u fa c tu re rs , jo b b ers a n d operato rs w o rk in ac­
cordance w ith th e provisions la id d o w n everyone w ill bene­
f it fro m it .
The Coin Machine Journal w as a m ong th e firs t to
en lis t u n d e r th e P re s id e n t’s b la n k e t code.
W e h a v e s tu d ied v a rio u s codes a n d fo u n d th a t some o v e r­
la p p in g interests a ffe c t th is in d u s try b u t believe th a t these
th in g s w ill be a d ju s te d to th e s a tis fa c tio n o f a ll.
( Continued, on Page 71)
E n h a n c e d S c a n s © T h e ■ In te rn a tio n a l A r c a d e ■ M u s e u m
h ttp ://c m j.a rc a d e -m u s e u m .c o m /

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