TH E COI N M A C H I N E J O U R N A L
N ovem ber, ip 33
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EDITORIAL COMMENT
Thanksgiving
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T h is is p r o b a b ly th e greatest T h a n k s g iv in g t h a t o p
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erators n o w liv in g h a v e ever h a d th e priv ile g e o f e n jo y
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in g .
E x c e p t, pe rh ap s, the T h a n k s g iv in g
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fo llo w in g
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A rm istic e in 1918.
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v.
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T h e c o u n try is on the th re sh o ld of a new era; new
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o p p o rtu n itie s for o perators in p r a c tic a lly every field of
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co in m a c h in e o p e ra tio n .
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here a n d there, the general fee ling in th e in d u s try is one
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o f keen o p tim is m .
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six m o n th s has been good a n d g e ttin g better.
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m a n y co in m a c h in e factories are w o rk in g tw o a n d three
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sh ifts a n d others ha v e d o u b le d , even trip le d th e ir p a y
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rolls. T h e y w o u ld n o t do th is if o perators were n o t b u y
W h ile there is some c o m p la in t
B usiness g e n e ra lly d u rin g the p a st
A great
in g m a ch in e s — operators w o u ld n o t b u y m achines unless
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th e p u b lic were p la y in g th e m .
,
p ro s p e rity a c tu a lly is here, b u t i t does m e a n th a t indica-
:
tio n s p o in t to g re a tly im p ro v e d c o n d itio n s fo r w h ic h every
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c o in m a c h in e m a n s h o u ld be th a n k fu l.
T he
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C o in
M a c h in e
G reetings to e v e ^
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v id e d , he said . H e p o in te d o u t t h a t a n o pe rator is b e tte r
off w ith 25 m a c h in e s m a k in g $10.00 a w eek each th a n
he w o u ld be w ith 250 m ach ine s e arn in g a n average of
$ 1 .0 0 each.
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of p ro s p e rity to the in d iv id u a l o pe ratio n th a t can be p r o
T h is does n o t m e an th a t
J o u r n a l extends the Season’s
c o in m a c h in e m a n , b o th here a n d
a b ro a d , a n d w ishes everyone a jo y f u l T h a n k s g iv in g .
A n y o p e ra to r w h o questions the v a lu e o f the h ig h e r
p ric e d b e tte r gam es, h a s o n ly to stop a n d figure.
in v e s tm e n t
$ 9 3 7 .5 0 .
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e ratio n as th e first gam es were w h e n th e y appe ared tw o
;
T h e g am e business is here to sta y w ith cer-
ta in q u a lify in g characteristics t h a t operators sh o u ld bear
in m in d .
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F irs t, no longer w ill a n y o ld id e a do.
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T h e successful
gam es of to d a y , a n d the fu tu re , m u s t p ro v id e some d e fin
ite o b je ctiv e fo r the play e r.
in g
a m u se m e n t.
A ny
O p e ra to rs o f gam es are sell
added
features
gam es a t
$37.50
w o u ld
am ount
to
A s s u m in g th a t a g am e of th is k in d w as m a d e
average $1 0 .0 0 a w eek, a n d p le n ty of reports fro m a ll
over the c o u n tr y show th a t some of the new gam es are
d o in g m u c h b e tte r th a n th a t.
A n y operator can see at
once t h a t he is b etter off w ith th is $937 .50 in v e s tm e n t
t h a n he w o u ld be w ith 250 $10.00 m ach ine s w h ic h w o u ld
m e a n a $2 5 0 0 .0 0 c a p ita l in v e s tm e n t in th e m a n d e arn
in g
o n ly the sam e m o n e y th a t the sm aller in v e s tm e n t
w o u ld .
Som eone m a y ask w here the m a n u fa c tu re r comes in ,
selling o n ly 25 gam es a t th e h ig h e r price as a g a in st sell
in g 250 c h e ap gam es. T h is answ er is also sim ple. A m a n
u fa c tu re r is b e tte r off selling 5,000 gam es w ith a $ 1 0.00
p ro fit per g a m e th a n he is selling 50,000 gam es a t a $1 .00
L ik e th e o pe rator in th is case he has less of an
in v e s tm e n t, c a n give b etter q u a lity a n d m akes e n o u g h
T h e n ew gam es are as o rig in a l in th e ir design a n d o p
years ago.
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b y a re p u ta b le m a n u fa c tu re r a n d u p to d ate it o u g h t to
p ro fit.
The New Games
in
T he
offered, such
to a b s o lu te ly g u aran te e satisfa ctio n a n d to do a little
s o m e th in g fo r th e ope rato r in d eve lo pin g s till better m ore
p ro fita b le m a ch in e s .
W it h o u t g o in g in to a le n g th y discussion o f the othe r
e con o m ic benefits of these th in g s we suggest th a t the c o in
m a c h in e m e n stop a n d figure ju s t w h ic h side th e ir b re ad
is b u tte re d on a n d th e n get b u sy on the new o p p o r tu n i
ties t h a t are offered the m .
as
Two New Books
prizes, p a y o u ts a n d the lik e are s im p ly in d uc e m e nts to
encourage the p u b lic to b u y the am u se m e n ts offered b y
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the va rio u s m ach ine s.
T h e C o i n M a c h i n e J o u r n a l to reproduce in a b o o k le t
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ance fro m the m a rk e t o f a n u m b e r of cheap gam es, m a n y
several articles b y A lex C a m e ro n on the o p e ra tio n
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of w h ic h h a d n o excuse for th e ir existence; a n d in the ir
m a ch in e s w h ic h are a p p e a rin g exclusively in the J o u r n a l .
i
place has s p ru n g u p a n ew b u t sm alle r crop of h ig h grade,
T hese articles are ta k e n fro m M r . C a m e ro n ’s proposed
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in te re stin g , a ttra c tiv e , p la y c o m p e llin g gam es w ith gen
n ew w ork, “ T h e H a n d b o o k for O p e rato rs .”
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eral p h y s ic a l characteristics t h a t w ill m a k e th e m perma-
;
n e n t features in the coin m a c h in e in d u s try .
T h is acc o u n ts fo r the disappear-
A few operators, a t first, ob je cte d to the increased cost
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of these new gam es.
T h a t is n a tu r a l.
B u t, w h e n th e y
A w e ll k n o w n scale m a n u fa c tu re r has arran g e d w ith
of
Several im p o r ta n t chap ters are ta k e n fro m th is b o o k
and
w ill a p p e a r in p a m p h le t fo rm w h ic h w ill be d is
tr ib u te d to operators g enerally , a cco rdin g to a n n o u n c e
m e n t m a d e b y th e m a n u fa c tu re rs.
T h is is the first a t
saw or h e a rd a b o u t the g re a tly increased earnings th a t
te m p t in recent years to give operators a b o o k of th is
stood u p over lo n g test pe rio d s on such gam es t h a t th e
k in d , a n d M r . S ta n H a n s se n is to be c o n g ra tu la te d o n
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le a d in g m a n u fa c tu re rs are n o w p r o d u c in g th e y im m edi-
h is genero sity in m a k in g th is b o o kle t a v a ila b le to a n y
;
a te ly recognized the v a lu e the m a ch in e s offered.
ope rato rs w h o desire it.
O n e o f the biggest operators in the c o u n try , w h o has
I t is u n d e rs to o d th a t a new p a m p h le t w ill also be o f
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m a d e a g reat d eal of m o n e y o p e ra tin g v a rio us m achines,
fered s h o rtly b y a n o th e r m a n u fa c tu re r te llin g operators
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in c lu d in g $ 5 .0 0 c o u n te r m a ch in e s a n d m ach ine s t h a t cost
h o w to operate electrical m achines, show ing the v a rio u s
as m u c h as $500 .00 in c a b in e t ty p e , said th a t he is g la d
w irin g h o o k u p s a n d h o w to h a n d le th e m w ith a m in im u m
to see the new h ig h prices.
o f service a n d a m a x im u m of pro fit.
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T h e y are th e best guaran te e
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