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T H E COIN M A C H IN E JO U R N A L
^Monthly Spotlight
November, 19 33
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Machines, Ideas, People
e^sy©
P h o n o g ra p h sales show m a rk e d in
O p e ra to rs w ill fin d i t w e ll w o rth
crease w ith tw o n e w m odels b e in g o f
fe re d b y M ills N o v e lty C o . a n d R u
w h ile to brush u p on th e ir m echanics
a n d b it o f e lec tric a l k n o w le d g e . N e w
d o lp h W u r litz e r C o .
CMJ
Scale o p e ra tin g secrets w ill a p p e a r
gam es open n ew fie ld o f a c tiv ity w ith
in b o o k fo rm s h o rtly as guid e to op
e ra tin g .
. CMJ.
... . ■
G u m prices due fo r rise s ta rt b u y
in g on p a r t o f o perators.
CMJ
4 2 n d S tre e t is s trik in g n ew n a m e
o f G en co ’s la te s t gam e.
c m j
B ig deposit checks h ead o ff p rice
advances a n d show b igg est a c tiv ity
in m a c h in e sales in m o n th s . O n e $ 2 5 ,
0 0 0 d e p o sit is re p o rte d on Jigsaw
gam es, a n d a n o th e r $ 1 0 ,0 0 0 deposit
on C h icag o C lu b H o u s e m achines.
CMJ
R a c in g gam es show u n u s u a l a c tiv
i t y as S a ra to g a S w eepstakes, O ffic ia l
Sw eepstakes, K in g ’s H o rses a n d
s ta b ility assured.
CMJ
P e rc y G o d d ard , w o rld tra v e le d o p
e ra to r, says A u s tra lia n s do n o t o p er
a te th e ir m achines up sid e d o w n , de
spite th e fa c t th e y a re bn th e b o tto m
a fte r e ig h teen m o n th s o f p io n eerin g .
CMJ
la te d e m a n d fo r re d h o t releases o f
stage, screen a n d ra d io stars.
.
.
’
;V '
CMJ
S im p lest N R A code is seen in re
vised coin m a ch in e code n o w u n d e r
a d v isem en t in W a s h in g to n . In d u s tr y
th riv e s as c o u n try p u lls o u t fro m
u n d e r th e depression.
CMJ
G o ld sta n d a rd sq uabble w o rrie s o p
e rato rs little . C o p p e r, n ic k e l a n d s il
v e r th e ir greatest concern, w ith n o w
an d th e n a b it o f B R A S S .
CMJ
N e w games h ig h er in p ric e a n d
CMJ
;
:
venders e q u a l to six' f u ll ja c k pots,
W a tlin g a d v e rtis in g p o in ts o u t. O b
v io u s ly one o f th e g re a te s t d e v e lo p
m en ts in b e ll m achines y e t offered.
CMJ
P u r ita n ty p e venders h a v e u n d e r
gone m a n y im p ro v e m e n ts since in tr o
d u c tio n b y P a t B u c k le y several years
ago. W it h v a c u u m p u m p stops, fiv e
reels, m y s te ry reels, d o u b le a w a rd s,
an d a u to m a tic d iv id e rs th e y offer
w h a t m a y be th e m o st h ig h ly d e v e l
oped m achines in th e in d u s try .
CMJ
M o r r is S hefras is B r ita in ’s la te s t
v is ito r, acco m panied b y th e c h a rm in g
M r s . S hefras, c e le b ra tin g th e ir firs t
w e d d in g a n n iv e rs a ry .
M a n y happy
re tu rn s .
w o rth it, su rvey o f earn in g s shows.
CMJ
’
F o u r G o ld A w a rd s on n e w bells a n d
side of th e globe.
J o c k e y C lu b sales m o u n t.
: :
CMJ
;
G a m e room s g ro w m o re p o p u la r
P h o n o g ra p h records show la rg e st
sale in y ears as beer lo catio n s s tim u
CMJ
N a t io n ’s jo b b ers in closest co-o p
F e b ru a ry 19, 20, 21 a n d 22 is d a te
e ra tiv e s p irit ever k n o w n as tw o o r
P a y o u t gam es sw ing in to b ig p ro
d u c tio n w ith u n p rec e d e n te d d e m a n d
set fo r 1934 coin m a c h in e show . H o
g a n iza tio n s la u n c h p ro g ram s — N . A .
te l S herm an is th e p lace c o m m itte e
D . A . a n d C . M . J. in accord as re p
fo r R o c k e t, W h iffle , W a h o o a n d A u
to c o u n t, fo u r o u ts ta n d in g d evelo p
announces.
re s e n ta tiv e
m e n ts o f th e n e w season.
CMJ
G o ld M e d a l becom es tra d e m a rk
CMJ
G e rm a n a u to m a tic ty p e w rite rs a t
tr a c t a tte n tio n of A m e ric a n o p erato rs
as new est fie ld fo r d e v e lo p m e n t.
on D a v a l lin e .
CMJ
B e e r T a r g e t, B e e r P u rita n ,
A n a tio n a lly k n o w n sound re c o rd
a n d o th e r c o u n te r ty p e sales s tim u
in g co m p a n y w ill soon annou nce a n
la to rs p ro d u c t o f N e w D e a l, sales re
e n tire ly n e w ty p e ta lk in g scale. M a y
p o rte d to re a ch 1 0 0 ,0 0 0 m a rk .
be show fe a tu re .
The
CMJ
B ritis h
m a n u fa c tu re rs s ta rtle in
CMJ
d is trib u to r
and
jo b b e r
bodies.
CMJ
“ D o M o r e in 1 9 3 4 ” is n e x t y e a r’s
slogan. T h e n e w m achines w ill m a k e
i t possible u n p a ra lle le d earnings in
d ic a te .
„
CMJ
S ho rtag e o f used m achines exists.
O n e jo b b e r re p o rts re tu rn in g o ver
$ 2 ,0 0 0 on u n fille d orders.
CMJ
d u s try w ith m a n y n ew gam es o f B r it
ish m a n u fa c tu re , B o r la n d H a l l S how ,
N e w Y o r k operato rs a re lo o k in g
fo rw a rd to A m a lg a m a te d B a n q u e t,
L o n d o n , reveals.
CMJ
J a n u a ry 14, 1 9 34 .
CMJ
“ I chisel, y o u chisel,” says Illin o is
o p e ra to r w ritin g pn evils. L e t ’s stop
i t is to n e o f his a rg u m e n t.
CMJ
Success o f 1933 C e n tu ry o f P ro g
A n e w ty p e o f g u m o p e ra tio n is
ress coin m a c h in e o p eration s p o in t to
fo recast in n e w A . B . C . s tic k g u m
g re a tly e n larg ed m a c h in e a c tiv itie s a t
1 9 3 4 F a ir , s u rv e y shows,
p la n . R e p o rte d to be good sales s tim
u la to r.
CMJ
N e w d is a p p e a rin g ty p e b e ll steel
c a b in e t w ith special d is p la y fe a tu re s
w ill soon be offered o p erato rs.
W h e n w r itin g advertisers m en tion T h e Coin M a ch in e J o u rn a l. I t establishes you as bein g progressive.
^ E n h a n c e d S c a n s © T h e In te rn a tio n a l A r c a d e M u s e u m
.a rc a d e -m u s e u m .c o m /