Coin Machine Journal

10
T H E COIN M A C H IN E JO U R N A L
E L E C T R IC A L
Q a m
November, 1933
e s
H E R E
•
A irw a y , S p eed w ay, J ig -S a w a n d
W o r ld Series, S ilv e r C u p a n d L e la n d
a re b u t a fe w o f th e fo re ru n n e rs o f
m achines th a t show w h a t in v e n tiv e
genius can acco m plish once i t is set
to w o rk . H a n d in h a n d w ith th is
d e v e lo p m e n t comes th e n e w p a y o u t
ty p e m achines e m p lo y in g e le c tric a l
h oo ku ps o f v a rio u s k in d s . W h ile n e w
to gam e operato rs e le c tric a lly oper­
a te d m achines a re n o t n e w to th e
in d u s try . P ia n o a n d p h o n o g ra p h o p ­
e rato rs fo r years h a v e successfully
o p e ra te d la rg e ro u tes o f m achines
w h ic h h a d v a rio u s e le c tric a l featu res.
N o one has h e a rd o p erato rs com ­
p la in o f th e e le c tric a l fe a tu re s o f th e
d ig g er ty p e m achines, a fo rm o f o p ­
e ra tio n th a t has been u n u s u a lly p r o f­
ita b le a n d g ro w in g b y leaps and
bounds.
E v e r y o ld tim e o p e ra to r re m e m ­
bers th e e le c tric shocking m achines
a n d thousands of th e m a re in op era­
tio n to d a y . A g re a t d e a l o f m o n e y
w as m ad e w ith these shockers an d
some o p erators g o t th e ir s ta rt w ith
th e little “ F ire flie s ” as th e y w ere
know n.
B a lly ’s R o c k e t, Peerless’ W h iffle
a n d a n o th e r g am e soon to be a n ­
n ou nced , represent th e m o st ad vanced
ideas in am u s e m en t m achines, each
e m p lo y in g e le c tric hoo ku ps th a t
m a k e th e gam es o u ts ta n d in g , a n d
cap ab le o f fu rn is h in g a fo rm o f
S T A Y
th a t fe w d riv e rs stop to consider th a t
th e ir c ar contains a c o m p le te p o w e r­
house, re la y a n d sw itch b o a rd , or
th a t th e ir ra d io is a m in ia tu re b ro a d ­
casting s ta tio n w h ic h regenerates
a n d re lay s th e broadcasts of th e b ig
stations. A n d one’s ow n c a r n o w , in
a d d itio n to a ll its o th e r e le c tric a l fe a ­
tu res, also has a ra d io b u ilt in to it.
Machines Operated by Electricity Have Always
Been Popular— Remember the Shockers, Dig­
gers and Phonographs?
I n th e O c to b e r issue o f The Coin
Machine Journal i t w as p o in te d
o u t th a t th e n e w gam es n o w b e in g
offered p ro v id e operato rs w ith a ty p e
o f co n s tru c tio n in k e e p in g w ith th e
k in d of m achines th e y h a v e a rig h t
to expect o f th e m a n u fa c tu re rs ;
sgames o f a m e c h a n ica l n a tu re o f­
fe rin g re a l s k ill p la y in g fe a tu re s th a t
m a k e th e e a rly gam es c h ild is h in
th e ir appeals in com parison.
to
s k ilfu lly have these gam es been d e ­
signed th a t an o p e ra to r need h a v e
no fe a r of th e ir o p e ra tio n since m o d ­
ern e lec tric a l hookups m a k e e le c tri­
c a lly operated gam es as sim p le as
one’s ra d io or a u to m o b ile .
So com m onplace is th e a u to m o b ile
T h e e le c tric a l m a c h in e is h e re to
s ta y an d w ill g ro w a n d e x p a n d d u r­
in g th e c om ing tw o years as m u c h or
m o re as th e gam e its e lf has. I n fa c t
Coin Machine Journal has fo u n d
on e x a m in a tio n o f c o lle ctio n re p o rts
th a t these n e w gam es h a v e b ro u g h t
m a c h in e earnings b a c k to figures
c o m p a ra b le to those o f th e firs t
gam es.
Experience During Revival of Beer Business Points to
Continued Prosperity Following Actual Repeal
• W it h p ro h ib itio n re p e al assured
an d a c tu a l tra ffic in w ines an d liq u o rs
o n ly a fe w days off an a p p ra is a l o f
w h a t th e six m on ths o f beer has
m e a n t to th e coin m a c h in e business
is of in te re s t to everyone engaged in
th e in d u s try .
Im m e d ia te ly a fte r beer began to
flo w a score or m ore of c o u n ter ty p e
beer sales s tim u la to rs a p p e a red a n d
i t is estim ated th a t some 2 0 0 ,0 0 0 of
these m achines w ere sold. Such m a ­
chines as E x h ib it S u p p ly ’s B oo ster,
B a lly ’s Bosco and C u b , A . B . T . ’s
R o ll- E t an d vario us o th e r co u n ter
m achines using dice, ro u le tte an d
f r u it reel sym bols e n jo y e d a sale th a t
created p ro s p e rity fo r th e ir p ro d u c ­
ers. E v e n the old s ta n d b y , th e p e n n y
a m u sem en t im possible h e re to fo re . So
Enhanced ■ Scans © The 'International; Arcade Museum
flip
ta rg e t
m achines,
was
re v iv e d
an d p u t on th e bars o f thousands o f
lo catio n s, w h e re th e y s tim u la te d th e
sales o f beer an d tobacco p ro d u c ts .
A . E . S andhaus, an old tim e o p e ra ­
to r a n d m a n u fa c tu re r, redesigned th e
ta rg e t in th e shape o f a beer m u g
a n d has e n jo y e d a good business.
T h e P u r ita n ty p e m a c h in e w as also
p ro v id e d w ith a n ew ty p e o f reel
strips a n d a w a rd cards b y some m a n ­
u fa c tu re rs a n d ca lle d th e B e e r P u r i­
tans.
P h o n o g ra p h sales h a v e s u d d e n ly
re v iv e d a n d le ad in g m a n u fa c tu re rs
h a v e fo u n d i t im possible to keep u p
w ith orders. A ll o th e r classes o f m a ­
chines th a t a re p a tro n iz e d b y th e
p u b lic fo u n d acceptance in th e n e w
beer lo catio n s a n d th e in d u s try to o k
on a n e w a c tiv ity as a re s u lt.
J u s t as beer p ro v id e d several th o u ­
sands o f n ew locations lig h t w ines
a n d liq u o rs w ill also open u p th o u ­
sands m ore, p a rtic u la rly o f th e h ig h
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