13
THE COIN M A C H I N E JOURNAL
July, 1933
The Mystery Beil does tilings no Bell ever before dreamt of doing. The Mystery Bell
was created for the sole purpose of galvanizing the playing world into action. It stands
the player on his head. It pulls the unexpected! It gives him things he never thought
possible! It creates an altogether new and different idea of coin machine amusement.
The Mills Mystery Bell is a beautiful new Silent Bell, having all the superior features
of Mills Silent Machines. Escalator top. Huge Jackpot and Reserve which stand all
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coins on end. Complete Silent mechanism which has been brought to the acme of
perfection. And greatest of all is the
N EW
M YST ERY
PAYOUT. . .
99
T he M y s te ry d o e s n ’t pay
re w a rd s . N o, it is n o t a “ re g u la r;”
m a c h in e . Its re w a rd s a r e : 3 , 5 ,
it is a
1 0 ,1 4 ,
m o s t e x tra o rd in a ry
1 8 , 2 0
Just consider. For 30 years the playing public has understood all Bells as paying the
same way.
;
th e “ re g u la r”
‘
Now comes a new Bell for the new era which proclaims that it is not a slave to
A N D
and
B e ll
unusual
JA C K P O T
-g
CA
precedent, that it is out to give the public morel It starts by jumping the simple 2
reward up to 3. Again consider! 3 is 50% more than 2 ! The lowest reward the Mystery
pays is 50% better than that delivered by any other existing Bell.
Look at it from the player’s standpoint. If you were the player wouldn’t you give
preference to the machine that started out so liberally? And then as you went all along
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the line of the rewards, and saw the Mystery paid 1 or 2 higher on every standard
reward with the exception of 20 , wouldn’t you swear allegiance forever to this same
machine?
The player is only human. The richer the machine the better he likes it. The Mys
tery, while being a practical machine for the operator, is first and foremost a
r ic h
to
machine. And richness is the whole secret of the Bell machine; the more you add to
the richness, the better you make the Bell.
M A D E FOR 5 c , 1 0 c , 2 5 c , P L A Y
The new Mystery is made in nickel, dime and quarter models. It’s a beautiful machine
in appearance, created by a master designer who specializes in coin machine appeal.
Its front is colorful to the eye, royal in character, and looks completely different from
any other machine ever made.
We ask you: play the Mills Mystery Bell ten times and then play any other make
of machine ten times. Compare the pictures left by the reels each time. The Mystery
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is full of promise, fascination, hope and lif e . The other machine is colorless along
m
■HI
side it. Why? Because the Mystery is equipped with Mills new 20 -stop reels.
When writing advertisers mention the Coin Machine Journal. It establishes you as being progressive.
Enhanced Scans ’ ©■ The International Arcade "Museum
.
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