THE
PROGRESS PARADE
I
Out here on the lake front—right in Chicago*s
front yard—the masters of the world are putting
on the biggest show of all time!
....
• Leaders >... . j ;.
/
From the four corners of the earth, the na
tions have sent their leaders. Every line of busi
ness is represented. Every famous product is
displayed.
Here it is that you "meet up” with the great
leaders.
In automobiles—-it is General Motors and Chrys
ler. In radio^RCA? Victor, and Philco. In
electricity^Edison’s name is in the fore-front.
And so on . . . up and down those avenues
of wonders and marvels, you see the leaders
. . . leaders everywhere.
It is indeed a world’s fair* Brilliant . . . color
ful . . * spectacular!
• LoBoy Leads Scale Parade!
Whether it is automobiles of radios, ocean liners
or aeroplanes, every industry has its leader.
In this business, for example, the LoBoy repre
sents the height of scale progress. Everywhere it
is winning the united approval of successful
operators!
And that means, the LoBoy is America’s best
selling scale. Popularity like this must be the
result of merit. And it is, for the LoBoy has
stood the test of time!
• Leads
in
That’s why the LoBoy combines an unerring
mechanism with sparkling beauty and lasting
strength. That’s why, too, it stands up in the
toughest as well as the finest locations.
• Leads in Features!
f
.0
&
POSITIVE ANTI-TRIP DEVICE
A solid, one piece column
"Shimmy-less” platform
Triple-coated with non-scratching porcelain
enamel
^
Bronze bushings and bearings throughout
Four-way case hardened pivot points on
base and beams
Individual cash box
5 YEAR GUARANTEE
:
• Leads in Value!
Because the LoBoy is America’s best selling
scale, it is manufactured in extra large quanti
ties. In this way, the cost for each scale is kept
down to the lowest point and an extra low
price is made possible.
Just imagine . . . getting a quality leader like
the LoBoy at the special introductory price
of only $35.00 tax free! ($35.00, by the way,
is the usual 25-lot price!)
• Price Notice
Quality!
The LoBoy is built as finely and precisely as
twentieth century science and resources afford.
Only the most modern machinery and the costli
est, most expensive materials are used to build
the LoBoy. Only skilled, expertly trained men
work on it.
.
But you must a
All costs are going UP.
A price increase, there
fore, in the very near fu
ture is certain. Save while
you can. This may be
your last chance!
W R IT E O R W IR E T O -D AY:
R O C K -O LA M FG .
C O R P O R A T IO N
SIZE:
44 inches high.
10 inches wide.
Platform:
10 by 18 % inches.
615 to 629 West Jackson Boulevard
C H IC A G O , ILL., U . S. A.
/
■
"Rock-Ola's Proven Products Are
Known the W orld Over!”
Vol. No. 4, No. 0, July, 1033. The Coin Machine'. Journal is published monthly by the - Coin Machine'' Journal, Inc.," 600'W, Van Buren St., 'Chicago, 111. Single copies, 25c,
Office
subscription price $1.00 a year. Entered as Second Class Matter March 28, 1032, at the Post
I
“ at Chicago, Illinois, under the
“ act of March
‘ 3,
" 1879,
“
Enhanced Scans . ©' The International ■ Arcade Museum
:
.://cm.i.arcade-