10
THE
1933
As
COIN
MACHINE
th e
January, 1933
JOURNAL
T rad e
Sees
It
Plenty of Opportunity for Workers Is Consensus of Opinion— Better
Than 1932 , Others Say
In an effort to determine what
leading- manufacturers and others
think of the prospects for 1933,
Coin Machine Journal asked va
rious leaders in the industry to
give their opinion of what the
new year holds in store for the
industry in general.
The one factor, indicating a
■greater activity, most apparent
by these observers, is the im
provement in operating condi
tions, due mainly to the better
class of operators who are con
ducting their activities on a high
ethical plane.
Plainly and enthusiastically op
timistic, these expressions, Com
ing' as they do from represent
ative leaders, sound a note of
cheer for all.
Hard work' has been stressed
in most of these expressions as
the greatest single factor govern
ing progress operators will make
during the year.
Only Good Grinders
Can Stand the Grind
By Lee S. Jones
American Sales Corporation
As to the outlook for 1933, I
presume I ought to say—-with
flowery language—that it appears
in rosy colors, and that to those
manufacturers and operators who
will work, and be optimistic,
things will come out all right.
That’s old bunk! I do not believe
this industry wants to hear that
same old stuff over and over
again, particularly when, in my
judgment most of it is likely to
be untrue.
Every man has a right to his
own opinion. One of the troubles
of this business is that too many
of those who occupy responsible
positions in the industry, are con
tinually attempting to tell the
other fellow how to run his af
fairs. There are less of those peo
ple in the business today than
there were in 1932, and one of
the reasons they are not in the
business is because they had too
much advice, and not enough
judgment.
Why depart from sound, sensi
ble paths ? The operating busi
ness is not new. It has been
with us for years, and a certain
coterie- of men have been very
successful with it; but the facts
are, that for every hundred men
who go into operating, only about
five survive. I may have, and
do have, * my private opinion as
to why this is, but such thoughts
are not for publication. Many of
my friends Ipow how I feel about
this, but one'thing is certain: the
operator must work out his own
salvation, analyze his business,
and follow his own judgment. He
cannot always depend upon ad
vice from those who, in many in
stances, have not been in the
business any longer than he has,
and who are not actually in the
field themselves.
In most any line of endeavor,
work, and close application to
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Lee S. Jones, General Manager American
Sal ?s Corporation and President Coin
Machine M anufacturers’ Association.
business, means success. The op
erator must have a policy. He
must adhere to such a policy,
and fight it out on that line. If
he is going to be as changeable
as a weather-vane, and follow
side roads, always groping for the
“pot of gold at the end of the
rainbow,” he will finish in a daze.
In that respect, he would be no
different because he is an opera
tor, than he would be if he were
running a grocery store, a garage,
or a factory.
I do not believe in the so-called
“quick money” in this business.
I think operating is a grind. I
think, moreover, that the opera
tor who purchases carefully, with
a single eye to quality, has a bet
ter chance to grind successfully
than the one whose thought is to
get rich over-night. I am not
trying to blame anyone for the
desire to make quick money. I
would like to make some of it
myself, but I have never been
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