The
C oin
M achine
J ournal
The National Business Paper o f the Coin Machine Industry
Vol. 2, No. 5
OR sometime we have been
considering the p r e s e n t
amusement games and what
has made them so popular with the
public. Why have they been able to
outearn previous coin-operated de
vices in the face of wide-spread un
employment? Why is it that loca
tions whom previously have turned
up their noses at any kind of a coin
machine are now- opening up their
doors and laying out the welcome
mat f What is the reason for this
unprecedented popularity on the
part of these machines.
To those readers of the C oin M a
chine J ournal who wri'te in giving
the best reasons for the present pop
ularity of pin games and other
amusement devices, the C oin M a
chine J ournal will award three
prizes.
The first prize is $50 in machines
of any type. The second prize is
$25, and the third prize will be a
machine costing $15.00.
Information gathered from this
content will be distributed among
advertisers in this magazine to help
them devise machines for the future
which will tend to keep amusement
machines as popular with the pub-
lie as they are today. The prize win
ning letters will be published in the
C oin M achine J ournal in the July
issue. The contest closes June 20th,
1932. Here’s your chance to get a
new game or machine free. Write
us today.
It is of the utmost importance to
operators to have a continuous flow
Chicago, 111.
May-June, 1932
M Prizes to be Given Away by Coin Machine
Journal in Nation-Wide Contest for Best
Reasons Submitted Before June 20
of new machines coming into the
market that are bound to “click.”
HEBE has already been a
great many theories advanced
by various manufacturers and oth
ers as to why their particular ma
chines are so successful. The length
of the board; the color design; the
resilient characteristics of the pins
used; the height of the board from
the floor; the arrangement of the
pins; the high score features; the
suspense caused by the balls bounc
ing and caroming in all directions
and the possibility of the develop
ment of considerable skill by the
player have all been mentioned in
one way or another at one time or
another. Some say the feature of
giving a prize stimulating trade is
the underlying cause.
The reason for the contest is to
get the consensus of opinion of op
erators everywhere to determine
just what it is the public likes, so
that manufacturers may continue
to cater to this desire which has
probably never before been probed
as it is today.
What does the public want? Do
people want cheap amusement ? Do
they want an opportunity to make
a small wager now and then with
their friends, or what is it?
Enhanced ■ Scans © The ■ International Arcade Museum
What the coin machine industry
needs to keep it in an era of pros
perity is a string of amusement ma
chines that will continue to win
favor with the public month in and
month out. Now that the public has
become accustomed to amusing it
self by playing the present games
they will continue to do so as long
as machines can be made which will
afford new thrills, new suspense
and action.
What kind of a machine do you as
an operator believe would be popu
lar ? Something will ultimately take
the place of the pin game in its
varied forms. What is it going to
be?
It is the opinion of the writer
that pin games will remain in their
present popularity for some time,
but something revolutionary will
take its place. Can you as an opera
tor predict what it is going to be?
The rules of this contest being
held this month are these:
1 . Any reader of the COIN M A
CHINE JOURNAL may partici
pate in the contest.
2 . No member o f the staff of the
Coin Machine Journal or members
of their f amilies may participate.
3. It is not necessary that manu-
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