Coin Machine Journal

Issue: 1932 April

THE COIN M A C H I N E
April, 1932
13
JOURNAL
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I I
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♦.
GREAT FEATURES
OF S U P E R IO R IT Y ♦
j
B A L L S
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1
0
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Never Before Siieli a M aster Profit
A A
Builder - - - Actually Years Ahead
o f th e F i e l d - - - A P r o v e d C h a m p i o n ♦
X CONCEALED IL L U M IN A T IO N
begin to see why DIAMOND BALL out-earns any pin-type machine
yet offered!
No longer need you lose profits and entire locations because avail­
able space is poorly lighted.* Simply slip an extension cord into the
cabinet socket, and DIAMOND BALL'S playing field of three-tone-
green DIAMOND DESIGN is illuminated with an eye-resting glow
of reflected light. This exclusive feature draws patronage like a
magnet. It’s captivating! It's irresistible!
No flossy scrolls or decorations; brown-finish walnut with "ZEBRA-
GRAINED" effect on all four sides; qualified for the PLACE OF
HONOR wherever you want to install it; classic beauty no one can
ignore.
2 BALLS; OF EVERLASTING COLORS
8 NO-WARP P LA Y IN G BOARD—
.
7 'CABINET OF 'D IG N IF IE D BEAUTY;
Ten semi-transparent balls 13/16" in diameter; two each of Royal
Blue, Ruby Red, Old Ivory, Canary Yellow and Emerald Green; each
color PERMANENT, brilliant, wear-proof; no replacements!
Our own exclusive specifications cover both material and design;
costs over three times as much as the best five-ply panels. DIA­
MOND BALL can never lose profits because of faulty play.
3 T W O FREE-PLAY HOLES—
9 NON-CHEATABLB C O IN SLOT—
Another profit-building feature . . . greater amusement value . . .
higher scores . * . more thrills.
Absolutely proof against manipulation with matches, cardboard,
slugs, or other materials used for cheating.
4 BALLS RELEASED AT PLA YIN G LEVEL
ENTIRE TOP H IN G E D AT REAR
Quickly unlocked; all parts instantly ac­
cessible for cleaning or adjustment; coin
box completely enclosed, yet quickly
emptied; no unsightly drawer; lock prac­
tically invisible; nothing' conspicuous to
encourage tampering; rare beauty of
cabinet unmarred. Meter is standard
equipment and is concealed from public
view.
Ingenious design makes possible yet another exclusive feature. DIA­
MOND BALLS are put into play AT THE PLAYING-BOARD LEVEL
. . . multiplying speed control . . . increasing SKILL . . . contributing
to higher scores. A single movement of the ball lever raises all 10
balls simultaneously to the playing-board level. No inclined chute!
No up-hill travel! . . . two points of superiority that instantly win
popularity anywhere*
5 SEVEN SCORIN G POCKETS
Scientifically placed; mathematically accurate; each having a fixed
scoring probability, increasing the elements of skill and fascination.
6 ALL BALLS VISIBLE BEFORE PLAY
A master feature alone worth the entire cost of DIAMOND BALL
. . . a feature that pushes profits to new heights! Players can now
PLAN EACH SHOT AHEAD, adjusting plays to gain the double
scores always made when balls enter pockets of like color. Now you
11 METAL-SHOD FEED—
Stainless-Steel protectors unaffected by moppets’ suds or scuffing
shoes; always bright and glistening; a perpetual attraction.
N O W THAT Y O U 'V E READ IT ALL,
M ARVEL AT THE PRICES
THIS RED H O T OPPORTUNITY DEM ANDS QU ICK ACTION !
A quality, custom-built job in all respects; priced on a mass-
production basis, giving you every profit-making advan­
tage FROM THE VERY STARTI Actual tests have proved
D IA M O N D BALL'S perpetual earning power.
AT N O TIME and by no other manufacturer can you ever
be given a greater fortune-building value!!
SONS
SPECIAL Q U A N T IT Y PRICES TO
OPERATORS O N LY
$75.00
1 to 4 ...........................................
5 to 9 . . .......... ............................... 70.00
each
each
10 or More.......... ......................
65.00 each
Terms, 1/3 Cash — Balance, C. O . D*
700 East 40th St.
Chicago, III.
When writing advertisers mention the Coin Machine Journal, It establishes you as being progressive.
Enhanced 'Scans © The • International Arcade Museum. ' .'
' ■ '■ http://cmj.arcade-museum.com/
14
THE C O I N M A C H I N E J O U R N A L
contributions to coiniana. Until the
machine has gone through the test
of practicability and has acquired
all the refinements that go with
consistency, it simply cannot stand
up with similar devices less compet­
itive for attention value perhaps.
T h e ticket
scale is of voting age to be sure.
Yes it has grandchildren in the form
of the “Tom Thumb” scale • and yet
except for exclusive ticket scale op-
crating- syndicates there are few
operators running more than a mere
handful of these ideal service units.
In checking up on this condition,
D E S IG N .
H. A SCHNEEKLOTH
CASE FOR W
EIGHING M
ACHINES.
No. 18,818
Patented Deo. 18, 1888.
April, ip js
Practically every idea that has
been built into weighing scales of
recent years was tried out in one
form or another many years ago,
and for some reason or other was
dropped — and later taken back
again in some new form.

Patents on a small personal
weighing scale were taken out as
early as 1897, but the scale* was
never placed on the market because
it was thought impractical at the
time. Nowadays the demand is for
the small scale, although the “big
boys” are still holding their own on
some locations.
The first springless scale, known
as the Everett, was imported into
this country in 1886 just forty-six
years ago. The Everett is shown on
this page. When it was first put on
location- its earnings so astounded
The Everett Springless Scale
Imported from England*
chines, each performing a definite
service, side by side, than to have
one performing three services.
Thirty years ago a talking scale
was brought out. It soon gave way
to its predecessor the silent scale.
A novelty to be sure, a really bril­
liant idea, it could, not outlive the
contempt even the most casual has
for a loud-mouthed squawker. Im­
agine, as it really often happened,
a dignified stout matron depositing
a nickel to have a robot shamelessly
blat out “Your weight is 195 pounds,
you will marry money .and have lots
of little ones.” Edison Record
Style.
One great skeptic said there is
nothing so sacred that it can with­
stand the hallow mockery of laugh­
ter. So it is with many ingenious
ry !U,f
"Tnua*
A Design 44 Years Old.
the very plausible explanation was
made that the tendency to specialize
has given the ticket scale to one
branch while other operators gravi­
tate to different types. Neverthe­
less it is a point for those interested
in scale merchandising to consider
when- probing the operating or sales
possibilities of feature machines.
Back in the early days around
thirty years ago there lyere two
main scale companies, known as the
Automatic- Vending Company and
the National Automatic Weighing
Machine Company, who were close
rivals in the development of the
various types of scales.
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