C.O.C.A. Times

Issue: 2011-July - Vol 16 Num 2

The Nuts and Bolts of the
Simplest Vendor
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Roger Smith
The Story of the Gravity Vendor
All collectors have had a 'frozen' machine whose vending wheel has become rusted and inoperable or a
coin mechanism that refuses to recognize a coin and release the chain of events that leads to vending the
product. Over the many years that vendors have vied for the loose change of shoppers, a myriad of mecha-
nisms have been invented, patented, and produced to detect a coin and deliver a product. These have ranged
from simple mechanisms where the coin provides a missing link in the chain of forces or events to free the de-
vice, to those that use other elements to detect the presence of the required coin and unlock the prize. It
seems the more complex the mechanism, the more opportunities for problems. While many of these vendors
use the forces of gravity, no vendor has ever harnessed this force in the same or more elegantly simple way
than the vendor that has no moving parts; the Gravity Vendor.
The story of the Gravity Vendor and its inventor leads us to an inventing polymath from Chicago, Illinois, and
the turn of the last century when vending and chewing gum were undergoing dramatic changes in popularity
and form.
An Era for Invention
any level of com-
mercial adoption
The turn of the last century was a time of almost
was
the British
explosive innovation, invention and optimism. Chi-
Honor Box. This
cago's White City created for the 1893 World's Co-
early
vendor made
lumbian Exposition had demonstrated that America
its appearance in the
could compete with
pubs of England and was the first vendor to enjoy
Europe in industrial
both wide distribution and a degree of longevity.
strength, artistic
Designed
to dispense pipe tobacco, this brass ven-
expression and
dor relied on the "honor" of the patron to take only
originality. Opti-
the amount paid for, to re-close the access door un-
mism and a robust
locked by the coin and to pass it to the next patron.
economy had re-
In the United States, the early vending industry is
sulted in disposable
often
traced to the vendors introduced to the ele-
income, creating
vated railroads of New York City to sell Adams' new
the first real "con-
chicle-based chewing gum and to the grow-
sumers." Vending machines flt nicely
DON'T FAIL,
ing number of cigar vendors that made
into this era of optimism providing nov-
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their
appearance in shops across the coun-
elty, convenience and commodities on
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Am■anc
Cuwi,a-lu■
IICIII(,
try.
Novel,
always on duty, and guaranteed
demand, and were featured novelties at
mnl,rne C Orop • nk:kel In the Slot , pull dr• wer,
fairs and exhibitions around the country.
Arguably, the first vendor to achieve
::::.:~:;;::.:~~:::.~:~·:n:::~~-= not to steal the proceeds of a sale from
:.:.: ::~:::;; .. :°'.::.:::;:mKhl.... the store owner, vending machines caught
4
on with both buyers and sellers alike.
Despite the variety of goods available
from these vendors, their reliability was
often the source of frustration when
mechanisms jammed and the promised
product failed to appear. The earliest
forms of coin detection and merchandise
delivery were notoriously unreliable.
Poor designs, inexpensive materials (for
some vendors), the ravages of weather
(for those vendors placed in exposed
locations), and salty peanuts or pistachios resulted
in frozen mechanisms and frustrated customers.
This resulted in countless design revisions and many
patents for coin operated machines between the
late 1 800s and the start of World War I. What could
be better than a vendor that couldn't be vulnerable
to these problems? A vendor with absolutely no
moving parts? Enter the Gravity Vendor.
the coin raceway and formed the key element that
allowed the machine to function.
In use, the coin would drop directly down a chute
from the entry point in the top of the machine. At
the base of the chute the coin would hit an angled
anvil , bounce off and be sent rapidly across the
raceway. As the coin shot down the raceway, the
top of the coin would meet with the
lower edge of the suspended breath
mint or gumball, bouncing it upward
and free of the pressure of the line
of product behind it in the glass
tube. Once freed, the mint or
- --
gumball fell downward into a col-
lecting tray and out to the waiting customer.
At least three versions of this rare vendor are
known: Two versions of mint vendors with four glass
tubes and a three tube version that advertised the
"latest pepsin gum balls." Each of these three ver-
sions have different delivery faces
suggesting that once they were pro-
duced and placed into service, some
of the design 's flaws became appar-
ent.
The most complex delivery system
is found on what is thought to be
the oldest of the three forms. In
this four tube breath pellet machine
a comb-like delivery port at the bottom of the ma-
chine directs the mints to the waiting customer.
With a heavy iron base, very simple top and extra
heavy glass, this is also the tallest of the three ver-
sions known.
The intermediate form is probably the three tube
gumball version which hides a funnel-like trough be-
hind the Wagner & Miller advertising plaque . This
one carries a paper decal that advertises pepsin
gumballs, though there is no indication of the maker
of these. It is this version that some
have suggested might have been the
first vendor to use round gum, instead
or the tab or stick forms.
The newest of the three machine
versions (from probably around
1 904) also uses a simple U-shaped
inclined ramp to deliver the goods. Remarkably,
none of the known varieties use an eccentric deliv-
ery port and straight ramp as shown in the original
The Gravity Vendor
/
The Gravity Vendor has to be the simplest vendor
ever produced. With no moving part to get out of
adjustment it would seem to have been infallible.
This rare vendor was patented in 1 903. Some ma-
chines indicate that they were produced by the
Gravity Vending Machine
Company of Chicago, Illinois,
and distributed by Wagner &
Miller, of Sandusky, Ohio.
Made of chrome and glass,
this machine consisted of
three or four glass tubes that
held the product, a simple
coin entry at the top and a
coin raceway that ran across
the face of the machine. The
machine was made to sell
small round
balls of ei-
.ff
~ .... = ther breath mints or chewing gum
h:m-~,-------1
which were held single file in the
glass tubes. The lowest ball in the
line rested against a stop and was
supported by a small shelf with a
gap between the stop and the
shelf that was less than the width
of the product. This gap spanned
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