C.O.C.A. Times

Issue: 2010-November - Vol 14 Num 3

em went back to the Square design but started chrom-
ing the flaps-all versions are correct
All Model 33 's were bulk vendors- But at some point
(presumably in the late 1930's) Northwestern saw the
need for a gum ball version, and the 33 's sister ma-
chine the 33 Ball Gum vendor was launched. I further
support the 33G dating to the late 30's as there are no
factory painted versions of this machine; they were all
finished in porcelain, and lack the Art Deco design of
the original 33 Peanut machines.
All the early machines were painted and all with the
frosted (sometimes called stippled) 5# globe.
The castings on these machines are different than the
later porcelain machines- the grooves are finer, and
there is a triangle design just under the flap. And the
lids on the earliest 33 Peanuts were round- no 'bump
out' in the front as commonly seen on the later Porce-
lain versions. And although the Model 33 Peanut was
released in 1933, my best guess by researching early
Northwestern advertisements is that the porcelain 33P
machines came out in the late 30's, as did the smooth
5# globes.
Northwestern 33 Gumball Machines
(in order of scarcity)
Over all the years the decal remained the same and all
factory 33 's were penny machines. I have seen and
had Nickel machines but these all appeared to be ven-
dor adaptations as opposed to factory made machines
and again NW's advertisements seem to support this,
and I've never seen an original 5c Model 33 Peanut
decal.
Red
(maybe 98%) Same 'tomato soup'
red as found on the 33Ps
Blue (less than 100) Many Blue 33G's were
sold with yellow lids and yellow painted
flaps , they're even shown this way in
many of NW's advertisements. There are
also wide variations of the Blue porcelai
colors
Yellow (less than 50)
White (less than 50-and very hard to find
in pristine condition-some with Black
lids)
Tan
(maybe 6 known-at one point I owned
4.5)
Black (1 known) and this seems odd as there
are Black lids around
There are also 33 peanuts that sit on top of a "Penny
Drop" base. These were later Factory made add-ons
to increase the use of the machines essentially making
them gambling devices. I have original ads showing
these for sale for a whopping $3.95. Few have sur-
vived, but they add $1500-2000+ to the value ofa 33P.
Most of these Penny Drop Bases are painted green,
but l have seen Red, Yellow and Black versions as
well, all are made of Aluminum.
Apparently if you were a large enough NW dealer
they would make "private labeled" flaps with your
company name on them. There are l O or so different
Private label 33 P flaps. The most commonly seen one
is "M.C. Prine" from Baraboo Wisconsin who origi-
nally ran painted 33P machines, then switched to all
Black and all Orange 33P machines. It appears that
he was the only dealer to use the orange machines,
and most of these have brown veining in the porce-
lain, (possibly all from 1 run) mostly noticeable in the
decorative grooves on the sides. Other private labeled
flaps include "Peanut Sales Co.", "DEW", and "R.S.
Burch" to name a few. But even the factory North-
western flap changed over time-the earliest had a
square design in it, where later they have a slanted top
design- but both say Northwestern Morris Ill. - these
were both made in aluminum. Later still, Northwest-
And the question you should be asking yourself
right now is "Hey did Mr. Northwestern forget to
list Green?" I did not - no 33 gumballs were factory
produced in Green Porcelain- it makes no sense to
me either! Just about every other Northwestern model
of this era came in a Green Porcelain finish-why not
the 330??
Honestly it also makes no sense to me that Northwest-
ern made a completely different machine to be the 33
Gumball. Logic would tell us that they could have just
as easily adapted the mechanism of their wildly suc-
cessful 33 Peanut machine to vend gumballs as they
did on later model 39's and 40's- maybe they came to
their senses.
continued on next page
9
The 33G uses either the 5# smooth globe (shared with
the 33P) or the smaller 3.5# globe commonly referred
to as the "33 Gum globe" by collectors. But NW
didn't use the 5# Frosted globe on the 33G (although
it would fit).
Decal wise the 33 Gs used the Northwestern "Ball
Gum" decals, and I have seen a "Bubble Gum" ver-
sion, but that decal is fairly scarce.
And then the flaps for the 33G- l've never seen a
private labeled 33 gumball chute flap, maybe because
it's smaller? Although I have seen a 'blank' version of
the 33G flap
The Northwestern model 33 Junior
First and foremost, when we talk about the NW 33
Junior machine in relation to the 33 Peanut and 33
Gumball, they're scarce- period. I would guess that
for every Junior made, Northwestern made 500 or
1000 model 33 peanut machines, maybe more
The early machines were painted in a 2 tone green,
same as the 33 Peanuts machines. And like their 33
P brother the castings on the 33 Junior's were differ-
ent than the later porcelain version, and finding a 33
junior with original 2 tone paint is very difficult
Green porcelain 33 Junior's made up 99% of the pro-
duction. But they also came in other colors. I'm listing
them below and the (#) after each color relates to the #
thought to exist today.
Northwestern 33 Junior
(in order of scarcity)
Green
Painted
White
Blue
Brown
Red
Tan
(100-125)
(50) but few with original 2 tone paint
(20-25)
(10-15)
(5.5) one Brown 33 Junior has a
painted lid)
( 1)
( 1)
teen decal on the taller 2# globe. These machines were
all painted in a dark red enamel with gold drizzle.
Model 33 Junior machines came in the vendor's
choice of the short 1.5# or taller 2# octagonal globe.
Early painted Juniors didn't use a hold down ring,
they had a second rod that attached to a clip at the top
and screwed to the top plate of the mechanism, that
held the globe in place.
And speaking of the mech, the bottom plate and mech
wheel are shared with the 33 Peanut- but the octago-
nal top plate is unique to the 33 Junior.
Some other things of note on the NW 33 Junior: all
were bulk vendors, No porcelain Juniors had top
marquees, All of the Canteen marquees said' Always
Fresh' , some Juniors had metal 'coin trays' inside the
base, the only factory correct decal on a 33 Junior is
the same decal used on the 33 Peanut.
In summary:
A lot of what is known about these machines (and for
that matter all Vending machines) is supported by the
years of advertising the Company ran and their offer-
ings to vendors via their catalogs. But remember too, a
lot of what we know, or think we know is anecdotal or
based on supposition, but in many cases this informa-
tion is just as valuable. And I think it's safe to say that
if a Vendor was a large enough Northwestern custom-
er, willing to purchase a large quantity, he could have
special ordered almost anything he wanted.
In closing, I still very much enjoy this hobby we
share. For me, it's not just the deal , or the find, or the
machines themselves, it' the people that I've met and
get to associate with. Thank goodness some of you are
crazier than me! You can always reach me by email at
DJDavids@earthlink.net or at 310/349-2082
Two-Bit Restorations
Slot Muchlnc; und Coin Operated
Gdrn b1l ns Devices ( toltl the P,u t
Mun•um Quulltyll torution dnJ lt t p!llr
And Northwestern made a private labeled 33 Junior
for the Canteen Corporation. These machines had a
different chute flap , and added top marquee and le
placard near the coin entry, and a large custom Can-
tvlces
Jeff Frahm
(928) 710-87 31
www.rwobicrestoracions .com

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