C.O.C.A. Times

Issue: 2010-November - Vol 14 Num 3

Personal Favorites - Northwestern's, Model ...
33 Peanut • 33 Gumball • 33 Junior
by Dan Davids
When I began collecting Gum and Peanut machines in
the late 1980's I became enamored with Northwestern
machines because of their Porcelain over cast iron
finishes and wide range of colors, and soon began to
focus my quest to obtain all the colors of these won-
derful machines. Along the way the late Bill Enes
began calling me "Mr. Northwestern" and the moniker
stuck. For a fleeting moment I thought about writing
this article in the 3rd person- you know; Mr. North-
western says this and Mr. Northwestern thinks that,
but then thought that Bill might just come back and
kick my butt, so I quickly reconsidered!
over the last 20+ years-and after all, I AM Mr.
Northwestern (ha-ha).
Northwestern 33 Peanut Machines
(in order of scarcity)
Red
(maybe 50% of the total) different
shades,
but mostly some version of 'Tomato
Soup' in color
Green (maybe 35%) similar to but slightly different
than the 'Columbus' green
Painted (maybe 10%) Although tough to find with
original 2 tone green paint
Black (less than 200)
White (less than 150)
Blue
(less than 100)
Yellow (less than 100)
Orange (less than 75)
Brown (less than 25)
Tan
(1 known)
I can't begin to tell you how many of these machines
I've had pass though my hands, but the number is
most certainly in the hundreds. And the quest became
a passion- looking for Private Labeled chute flaps,
colored porcelain pieces in mint condition, and Frost-
ed Globes with perfect original decals - in many cases
buying whole machines to get a single part.
So for this article I'm going to focus on the Model 33
Machines- Peanut, Gumball and Junior.
Now regarding these numbers, they're my estimates,
but for instance, I couldn't tell you where 200 Black
33 Ps are-so I've added the numbers just put it all
into perspective.
Often I get asked about colors and which is the most
scarce (dare I use the word 'rare'), so a while ago 1
wrote up a little primer listing the machines in their
order of scarcity- strictly based on my experiences
8
em went back to the Square design but started chrom-
ing the flaps-all versions are correct
All Model 33 's were bulk vendors- But at some point
(presumably in the late 1930's) Northwestern saw the
need for a gum ball version, and the 33 's sister ma-
chine the 33 Ball Gum vendor was launched. I further
support the 33G dating to the late 30's as there are no
factory painted versions of this machine; they were all
finished in porcelain, and lack the Art Deco design of
the original 33 Peanut machines.
All the early machines were painted and all with the
frosted (sometimes called stippled) 5# globe.
The castings on these machines are different than the
later porcelain machines- the grooves are finer, and
there is a triangle design just under the flap. And the
lids on the earliest 33 Peanuts were round- no 'bump
out' in the front as commonly seen on the later Porce-
lain versions. And although the Model 33 Peanut was
released in 1933, my best guess by researching early
Northwestern advertisements is that the porcelain 33P
machines came out in the late 30's, as did the smooth
5# globes.
Northwestern 33 Gumball Machines
(in order of scarcity)
Over all the years the decal remained the same and all
factory 33 's were penny machines. I have seen and
had Nickel machines but these all appeared to be ven-
dor adaptations as opposed to factory made machines
and again NW's advertisements seem to support this,
and I've never seen an original 5c Model 33 Peanut
decal.
Red
(maybe 98%) Same 'tomato soup'
red as found on the 33Ps
Blue (less than 100) Many Blue 33G's were
sold with yellow lids and yellow painted
flaps , they're even shown this way in
many of NW's advertisements. There are
also wide variations of the Blue porcelai
colors
Yellow (less than 50)
White (less than 50-and very hard to find
in pristine condition-some with Black
lids)
Tan
(maybe 6 known-at one point I owned
4.5)
Black (1 known) and this seems odd as there
are Black lids around
There are also 33 peanuts that sit on top of a "Penny
Drop" base. These were later Factory made add-ons
to increase the use of the machines essentially making
them gambling devices. I have original ads showing
these for sale for a whopping $3.95. Few have sur-
vived, but they add $1500-2000+ to the value ofa 33P.
Most of these Penny Drop Bases are painted green,
but l have seen Red, Yellow and Black versions as
well, all are made of Aluminum.
Apparently if you were a large enough NW dealer
they would make "private labeled" flaps with your
company name on them. There are l O or so different
Private label 33 P flaps. The most commonly seen one
is "M.C. Prine" from Baraboo Wisconsin who origi-
nally ran painted 33P machines, then switched to all
Black and all Orange 33P machines. It appears that
he was the only dealer to use the orange machines,
and most of these have brown veining in the porce-
lain, (possibly all from 1 run) mostly noticeable in the
decorative grooves on the sides. Other private labeled
flaps include "Peanut Sales Co.", "DEW", and "R.S.
Burch" to name a few. But even the factory North-
western flap changed over time-the earliest had a
square design in it, where later they have a slanted top
design- but both say Northwestern Morris Ill. - these
were both made in aluminum. Later still, Northwest-
And the question you should be asking yourself
right now is "Hey did Mr. Northwestern forget to
list Green?" I did not - no 33 gumballs were factory
produced in Green Porcelain- it makes no sense to
me either! Just about every other Northwestern model
of this era came in a Green Porcelain finish-why not
the 330??
Honestly it also makes no sense to me that Northwest-
ern made a completely different machine to be the 33
Gumball. Logic would tell us that they could have just
as easily adapted the mechanism of their wildly suc-
cessful 33 Peanut machine to vend gumballs as they
did on later model 39's and 40's- maybe they came to
their senses.
continued on next page
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