C.O.C.A. Times

Issue: 2009-July - Vol 11 Num 2

dividend paid in the past 2 years. At the time there
were 6,000 shares outstanding, but it is not known
exactly how many shareholders this represented.
In his report to the stockholders, George Clark notes
that "there is now in the courts a suit for infringe-
ment of a patent granted to a former officer of the
company, but we are confident that this suit will be
decided in our favor." Court documents for this par-
ticular suit have yet to be located, but we certainly
can speculate on the "former officer" in-
volved. While it would be easy to guess
the colorful Frank, in this case it was
most likely his brother Henry or a more
enigmatic member of the family Walter B.
of Jersey City, New Jersey (though it is
H
not clear that he was ever an offi-
cer of the company). Only the
.''T ~~l/· I.
first patent by Frank (which as
., , assigned to Henry) was not
assigned to the company (in
its various forms over the
years). Unless the patent rights
reverted to either Frank or
Henry during one or more of
the Pulver Company's reorgani-
Patent by Walter B. Pul ver
zations, the only patent owned
by an individual would be that
original one, and the owner was Henry. The outcome
of this suit is not known.
Regardless of these corporate bumps in the road,
and a change in the capital structure of the company
in 1925, the pulver company was clearly on solid
ground. It chose to retain ownership of all of its
vending machines despite their national distribution.
It did this through
a network of
representatives
who placed and
serviced the
vendors. New
laws, regulations
and growing
taxation had re-
sulted in the
.....
company discon-
tinuing the vend-
~•T•h■e'1P 111 u 111 1v 111 e•r 11 pliiaint•w•a•s•1o•clilaflilite•d•a•t •6•0111c•a•na111-~ i ng business in
Street in this 1935 map.
some locations.
New directions for Henry
While Henry Pulver had disappeared from the Roch-
ester City Directory in 1 91 5, he reappears in the di-
rectory in 1 922. He is listed as a watchmaker with a
spouse, Libbie H. Pulver. (There are entries from
191 9 to 1921 for a Henry G. Pulver who was also
listed as a watchmaker, but the business and home
addresses for this person do no match up with the
later entry for Henry H. Pulver in 1 922. Despite this,
there is reason to believe that this represents a ty-
pographical error and this should have been Henry H.
himself.)
In 1 922, Henry flied what would be his last vending
patent (granted in 1 928) for a
three column vendor that is very
different from his previous ma-
I
chines. Interestingly, this patent
had a quarter of the patent rights
assigned to Henry's wife, Libbie
and a quarter assigned to Edward
Allen Pulver. Edward appears to
have been Henry and Libbie's son,
who joined his father in the
watchmaking trade, having of-
fices at 1 58 East Main, room
224. This working relationship con-
tinued
while Edward continued to live at home with his par-
ents from 1 921 to at least until the last City Direc-
tory in 1929.
Henry Harris Pulver died on July 5, 1 949, one day
short of his 58 th wedding anniversary.
j
Flamboyant Frank strikes again
In the 1 5-20 years after Henry Morrison Flagler
opened up the East coast of Florida, spending the
winter at a Florida resort became the fashionable way
for the affluent to escape the cold and doldrums of a
Northern winter. Frank Pulver was one of those who
escaped the cold of Rochester in this way. Sometime
around 1915, Frank visited the town of St. Peters-
burg Florida and fell in love with the city. In 1917, he
set up a home there, though he would maintain his
Rochester home for another 2 years.
In 191 9, Pulver bought the Detroit Hotel in St. Pe-
tersburg and later, for about $20,000, the McAdoo
Bridge that connected St. Petersburg with Pass-a-
Grille. Frank went on to buy the Elk's Club property
8
York's Broadway with Florida beauties to promote the
city. Traffic was snarled by the display, but tourism
was the beneficiary.
Despite this fun-loving demeanor, Pulver locked
horns with the city council over issue after issue. In
1923, with Pulver absent, the locals approved a
change in the city's charter, by a vote of 431 to
356, that significantly slashed the mayor's power.
Pulver fought the council who fired Police Chief Ed-
ward Bidaman because of his support of Pulver. Pul-
ver kept Bidaman on, even after another chief was
named by the council. "One police chief would jail
the town drunks, the second chief would let them
out," the St. Petersburg Times wrote. Despite the
street theater this provided, the court later ruled
that Bidaman had to go.
Pulver's political enemies accused him of graft and
prohibitionists called "Uncle Frank" a bootlegger. Yet
Pulver religiously donated his $1 00-a-month salary to
the Milk Fund for Needy Children. The people backed
Frank during two attempts to recall him from office,
but in January 1924, a third recall attempt suc-
ceeded and Pulver, like his predecessor, was removed
from office.
and the Hollenbeck
Hotel that was adver-
Fla.
tised in city directo-
~11J
ries as foremost
among the top hotels
of the city. Not one
to be overlooked,
Frank quickly became
one of the city's most
recognized and noted
businesspersons.
In 1 921, St. Peters-
St. Petersburg, Florida in 1919
burg was somewhat of a
freewheeling city. Its mayor, Noel Mitchell, had been
removed from office the year before for holding a
Prohibition-era liquor party in his office. Mithcell
found that there was nothing in the city's charter
that prohibited him from running for office again,
which he did against none other than Frank Pulver.
When the 3,584 votes were totaled on December
20 th , Frank Pulver had 2,172 versus Mithcell's 1,412
- Frank Pulver had become the first Republican Mayor
of the city by a margin of 760 votes. Pulver's first
demands: Have prisoners tidy his office, and he or-
dered officers to be clean-shaven stating that "clean-
liness, always next to Godliness, should commence at
home." The millionaire bachelor mayor was known
for always waring a snow-white suit. He originated a
"White Suit Day" to celebrate spring's arrival. Always
the charismatic leader, most business owners joined
in the civic fun.
Mayor Pulver was an ardent and life-long promoter
of the city and tourism. To help promote the city,
Pulver and publicity guru John Lodwick invented the
Purity League. Empowered by a
supposed ordinance and the
mythical Purity League who asked
Pulver to "protect married men,"
they cruised beaches looking for
"sea vamps" who dared to reveal
too much skin in the new one-piece
bathing attire that was all the rage.
"What's the world coming to?"
Pulver would ask, tongue-in-cheek,
as the women were photographed and escorted
away. Northern newspapers reported the nonsense
and other promoters copied the gimmick. On another
occasion, a white-suited Pulver paraded down New
St.Petersburg
Enterprises and inditement
In 1923, in a half moon-shaped Quonset Hut at 515
22nd St. S, in St. Petersburg, Mayor Frank Fortune
Pulver opened the Chatauqua Laundry, the forerunner
of the Soft Water Laundry that became a landmark
business in the neighborhood for more than thirty
years. "I couldn't get the washing done, so I started
the Soft Water Laundry Business," he said. The busi-
ness eventually had two locations and, unlike many of
Pulver's ventures, went on to flourish for more than
30 years.
9

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