C.O.C.A. Times

Issue: 2009-July - Vol 11 Num 2

now occupied by the Minto Company Inc. (The Minto
Company Inc. lasts only until 1915.)
After the closure of Di-Gesto gum in 191 3, Frank
Pulver lists an office address that does not match up
with any associated with the then existent 7 chewing
gum manufacturers or the single vending machine
company (Ryede Specialty Works) doing business in
Rochester. Frank continues to use this address until
1 91 7, when he lists only a home address and he be-
gins an even more flamboyant phase of his life.
glistening white porcelain, it proudly displays its
product for all to see. The machine features two
coin entries with a single actuator to deliver the
product. The mechanism is simple and smoothly
working - all the attributes that
should have lead to commercial suc-
cess. Why, then, did the company
fail and so little evidence of its exis-
tence survive? Was it the impact of
the lawsuit? Most likely that con-
tributed to the final undoing of the
company, but since it was flied in
1910, the company should have been well estab-
lished by that time. Was it yet another problem with
management struggles? Given Frank Pulver's pen-
chant for management fights and a short corporate
attention span, this seems a plausible speculation.
Whatever the reason, Continental Vending and the
Di-Gesto name represent a mysterious twist to a
story that becomes even more unusual as it unfolds.
The Pulver Company goes on
In 1 91 5, the Pulver Chocolate and Chicle Manufac-
turing Company made the last corporate name
change it would have, becoming simply the Pulver
Company, Inc. In 1917, George W. Wilson was listed
as the manager of the company, being replaced in
1 920 by lrl E. LaGrange. LaGrange remained the
manager until 1926. In 1927, Stuart Burdette Burne
assumed the role of Treasurer and
General Manager of the company and
remained in that role until the closing
of the company in October, 1954.
/ ''l /
Burne is the individual responsible for ,
the patent on the classic Pulver two-
column clockwork vendors which
have become a part of every collec-
tor's collection or want list. Made in A-r_~-=-.::::.~+eT,.~~S'9--Yllll
white, brown, yellow, green (light and :
dark), blue, and the classic red, these
machines were sturdy and reliable.
With their animated figures they
consistently attracted the pennies of several genera-
tions of patrons.
George H. Clark, who was also a Vice President of
Eastman Kodak, was President of the company with
James Johnson (former Comptroller of the City of
Rochester and an insurance broker) as Secretary,
Robert Y. Myers, Vice President, and Earnest E.
Whitehead corporate attorney. These five made up
the board of directors. Under the new leadership, the
Pulver company flourished.
In 1 928, the company had a national presence and
the net profits of the company reached over
$55 ,000. (The equivalent of $660,000 in 2007 dol-
lars.) With assets of over almost $400,000 ($4.8
million in 2007) the company declared a $6.00 divi-
dend to its shareholders. This was the largest of any
Pulver without a Pulver
From 1909 to 1914, the Pulver Chocolate and
Chicle Manufacturing Company enjoyed a period of
apparent stability, but without a Pulver on the Board.
The 1908 City Directory, just before the Pulver cor-
porate name change, no longer lists Henry as Treas-
urer for the company and, in the 1909 listing, it lists
him as "jeweler 69 Clinton av S h at W Henrietta."
Later accounts indicate that both Frank and Henry
sold their interests in the Pulver company in 1909.
After the 1909 listing, Henry does not appear in the
Rochester directories again until 1 91 2. At this t ime
he is listed as "gum mfr 90 Mill," the same address as
no longer listed Continental Vending, but also the
same address used for the first listing of the Comp-
ton Gum Company. (This is also the same address
used for Frank Pulver and his listing as treasurer.) To
add to the confusion, in the 1 91 2 directory, there is
an entry under gum manufacturers that reads "Pul-
ver, Herbert H, 90 Mill." This is most likely a typo-
graphical error for Henry Harris because the 1 91 3
listing appears to correct the error by listing Henry as
a gum manufacturer at the Compton Gum Co. ad-
dress. Just when we thought we had it figured out,
the final listing for Henry H. Pulver occurs the next
year ( 1 914) that cryptically lists Henry as "removed
to W. Henrietta" and Compton Gum Co. address is
7
dividend paid in the past 2 years. At the time there
were 6,000 shares outstanding, but it is not known
exactly how many shareholders this represented.
In his report to the stockholders, George Clark notes
that "there is now in the courts a suit for infringe-
ment of a patent granted to a former officer of the
company, but we are confident that this suit will be
decided in our favor." Court documents for this par-
ticular suit have yet to be located, but we certainly
can speculate on the "former officer" in-
volved. While it would be easy to guess
the colorful Frank, in this case it was
most likely his brother Henry or a more
enigmatic member of the family Walter B.
of Jersey City, New Jersey (though it is
H
not clear that he was ever an offi-
cer of the company). Only the
.''T ~~l/· I.
first patent by Frank (which as
., , assigned to Henry) was not
assigned to the company (in
its various forms over the
years). Unless the patent rights
reverted to either Frank or
Henry during one or more of
the Pulver Company's reorgani-
Patent by Walter B. Pul ver
zations, the only patent owned
by an individual would be that
original one, and the owner was Henry. The outcome
of this suit is not known.
Regardless of these corporate bumps in the road,
and a change in the capital structure of the company
in 1925, the pulver company was clearly on solid
ground. It chose to retain ownership of all of its
vending machines despite their national distribution.
It did this through
a network of
representatives
who placed and
serviced the
vendors. New
laws, regulations
and growing
taxation had re-
sulted in the
.....
company discon-
tinuing the vend-
~•T•h■e'1P 111 u 111 1v 111 e•r 11 pliiaint•w•a•s•1o•clilaflilite•d•a•t •6•0111c•a•na111-~ i ng business in
Street in this 1935 map.
some locations.
New directions for Henry
While Henry Pulver had disappeared from the Roch-
ester City Directory in 1 91 5, he reappears in the di-
rectory in 1 922. He is listed as a watchmaker with a
spouse, Libbie H. Pulver. (There are entries from
191 9 to 1921 for a Henry G. Pulver who was also
listed as a watchmaker, but the business and home
addresses for this person do no match up with the
later entry for Henry H. Pulver in 1 922. Despite this,
there is reason to believe that this represents a ty-
pographical error and this should have been Henry H.
himself.)
In 1 922, Henry flied what would be his last vending
patent (granted in 1 928) for a
three column vendor that is very
different from his previous ma-
I
chines. Interestingly, this patent
had a quarter of the patent rights
assigned to Henry's wife, Libbie
and a quarter assigned to Edward
Allen Pulver. Edward appears to
have been Henry and Libbie's son,
who joined his father in the
watchmaking trade, having of-
fices at 1 58 East Main, room
224. This working relationship con-
tinued
while Edward continued to live at home with his par-
ents from 1 921 to at least until the last City Direc-
tory in 1929.
Henry Harris Pulver died on July 5, 1 949, one day
short of his 58 th wedding anniversary.
j
Flamboyant Frank strikes again
In the 1 5-20 years after Henry Morrison Flagler
opened up the East coast of Florida, spending the
winter at a Florida resort became the fashionable way
for the affluent to escape the cold and doldrums of a
Northern winter. Frank Pulver was one of those who
escaped the cold of Rochester in this way. Sometime
around 1915, Frank visited the town of St. Peters-
burg Florida and fell in love with the city. In 1917, he
set up a home there, though he would maintain his
Rochester home for another 2 years.
In 191 9, Pulver bought the Detroit Hotel in St. Pe-
tersburg and later, for about $20,000, the McAdoo
Bridge that connected St. Petersburg with Pass-a-
Grille. Frank went on to buy the Elk's Club property
8

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