C.O.C.A. Times

Issue: 2009-July - Vol 11 Num 2

employed between 1 50 and 300 people. The only
solution was to sell off the assets of the company.
The inventory and machinery were sold to Bastian
Brothers, then the largest manufacturer of advertis-
ing buttons.
Innovation continue
Frank wasn't the only inventor in the family. In
January 1 901 , Henry flied a patent for a
,, ,,
metal case that carries a clear
kinship to that used in the
1
~·· • classic "long-case" pulver .1J¥..1.
,,
vendors. Interestingly, this
patent was flied the same day
- --"----"""
the Frank flied his patent for r-oi=":"-T.....-::.-r-'•
an improved mechanism for ;
~
, _@-____
the single column vendor.
• .:!....
By 1904, the Pulver company had been
reborn yet again at another location and was
now called the Pulver Chocolate and Chicle Co. Com-
petition grew, with the 1 905 city directory listing five
chewing gum makers including names familiar to
most collectors: TB Dunn, Chase Chicle, and the Lee-
White Vending Machine Company.
Despite the corporate turmoil, Henry shouldered on
filing two patents in 1 903 (granted in
1 904 and 1 906) to improve the
basic mechanism of the flagship
vendor and provide a three col-
rrr;J, umn option. The leadership of
the company seemed to have a
steadier hand on the fortunes
~~<¥'b,,...I
of the company, opening a
branch in Chicago (named Pul-
ver Chewing Gum & Chocolate
Company) , which would endure until 1918.
In 1908, the Rochester company changed
to Pulver Chocolate & Chicle Manufacturing Company.
the address suggests that Frank was off on another
corporate adventure, but hard evidence is lacking.
The Directory listing for 1 907 moves Frank to treas-
urer at the same address and this listing remains un-
changed until 1914, though the Continental Vending
Company is no longer listed in the business section
after 1 911 . State records show that it ceased op-
erations as a company, March 1 3, 1 926
The Continental Vending Company was the trade-
mark holder for "Di-Gesto " gum. Di-Gesto gum heav-
ily advertised in the local newspaper,
soliciting slogans and poems in a series
of contests in late 1 907 and early
1 908. Some of these offered the
princely sum of $25 for a winning
entry. Boys and girls could also
send for a 1 908 calendar located
on the company's mascot bear's
tummy. All of these trappings
suggest a healthy company, but
like so many of the enterprises that
Frank Pulver was associated with ,
there must have been trouble brewing.
A small article in the Rochester Democrat Chronicle
December 20, 1913, carries the
; WE AGAIMST LOCAL ·._ cryptic notice that none other
GOii ~SEID.ED than the chewing gum giant Wil-
Oblec:tlon11 by Wricl•F to liam Wrigley, Jr. had sued Di-
Pacluule EHecrive.
Gesto in 1 91 0 over a the color
aa ..... ••N b•rd '"'NJ ff,. •19
II At Utt Uh:• h• C.'clcu.,_117, •kit'~ Ml,I 1 ,
It :,..'n,
hen : and look of the Di-Gesto gum
91M i.. U1t W UB,un Wn,1,r, Ir .. C..· ,
l"' •r. •Illa ... 11a , Nl CldCQt .
. .
label. Wirgley had asked for
,l 1Ht• I,.,,,. ot Wllli6 • W r4J1'7. Jr .. bf
' N-1,...,..,. ill ""'9rn - ~ •r ,tt ritNI
$750,000 in damages but after
11M! l•fonu doo t . . t di• W ririf'J tv • -
! :::
=-~
~',:,~.:!!.r~
'°w
S
::;
3 years in court , the lawsuit was
..._, .. t ud •-"• • , w, Ot~
l,;4,1mpea,
•Wei,
~n, • f
1'r. w rwt.,
d.•w-d lhiilt th-,. . . . I 'dMI a.SCt •O
settled
for an undisclosed
t11r f lit 11t. ~ • bt -~
ut tll,:
Oi•I Ntll C..p.as, ff . . ,
llotbllft.-r
amount. Rumors had apparently
of , .. ·rw .... ~ c ...
I I ,...,
• Id 7ffl"'d&r lhl t th, ••rt ft 11.d
been ci rculating that Di-Gesto
bNa i ll ~fl ,.,.n., fnr Ol'f"lft JN1' It
, lcUlr au,,N 1ha t '11• !)1 ,lf'l't• C\'laPI.,.
1•k4t.J
,N
(or Continental Vending ?) was to
utf'Cl 117 \\'riah•f . n, Jlil •fCO 0;,a•
, 1 &&1, ~l 11 \11 .... l"4, wUl
W 8PII
P • IAI IMr Utt , . .. _,,. .. w~ Uaiiii
be
sold t o Wrigley. Despite the
I w,1,..,. o,,,,,-.,. obJ.,..._
'J'h Wrid., (»o,p - 111 1,- -
!Gt
or • • •' 11111,.....q•,
later statements of a biographe r
4,oll& N. 4
I ten ot for l a b• a 1 n lUoa oehfftff
tMIDUI N kl '--'
tJu,t tll•
is·
of
Frank Pulve r, no evidence for
-,.,wH t ot u 1
such a sale can be found.
One rem aining curiosity about the Di-
Gesto name persists. Despite the ties
to Continental Vending as trademark
owne r, only one example of a Di-Gesto
vending machine seems to have sur-
vived. This machine is magnificent.
Over 1 8 inches tall , glass-enclosed and
I
I
-
( 1t ('I0'7
W
MH 1 ~ ""'- hN
I UII
CC,\D1.,
~
" =
~ll•N
~ " "l'M)ftr
tokw . ~ .... .
~
1
f
1
Atk ed

1111,-
~
An enigmatic offshoot?
About the time the FF Pulver Company was implod-
ing, a new company made its appearance: the Cont i-
nental Vending Company , located at 90 Mill Street,
Rochester. State records indicate that the company
was incorporated March 20 , 1 906 . The 1 906 City
Directory lists Frank Pulver as " pres 90 Mill bds 1 26
Magnolia" but it does not indicate exactly wh at Frank
was now President of. Certainly the commonality of
ti 1t " '
&a &&bC
t' ttl~ Ult
6
MU.l11D u1
Ol l •
dkl M \
aaflil HIOUa.t
now occupied by the Minto Company Inc. (The Minto
Company Inc. lasts only until 1915.)
After the closure of Di-Gesto gum in 191 3, Frank
Pulver lists an office address that does not match up
with any associated with the then existent 7 chewing
gum manufacturers or the single vending machine
company (Ryede Specialty Works) doing business in
Rochester. Frank continues to use this address until
1 91 7, when he lists only a home address and he be-
gins an even more flamboyant phase of his life.
glistening white porcelain, it proudly displays its
product for all to see. The machine features two
coin entries with a single actuator to deliver the
product. The mechanism is simple and smoothly
working - all the attributes that
should have lead to commercial suc-
cess. Why, then, did the company
fail and so little evidence of its exis-
tence survive? Was it the impact of
the lawsuit? Most likely that con-
tributed to the final undoing of the
company, but since it was flied in
1910, the company should have been well estab-
lished by that time. Was it yet another problem with
management struggles? Given Frank Pulver's pen-
chant for management fights and a short corporate
attention span, this seems a plausible speculation.
Whatever the reason, Continental Vending and the
Di-Gesto name represent a mysterious twist to a
story that becomes even more unusual as it unfolds.
The Pulver Company goes on
In 1 91 5, the Pulver Chocolate and Chicle Manufac-
turing Company made the last corporate name
change it would have, becoming simply the Pulver
Company, Inc. In 1917, George W. Wilson was listed
as the manager of the company, being replaced in
1 920 by lrl E. LaGrange. LaGrange remained the
manager until 1926. In 1927, Stuart Burdette Burne
assumed the role of Treasurer and
General Manager of the company and
remained in that role until the closing
of the company in October, 1954.
/ ''l /
Burne is the individual responsible for ,
the patent on the classic Pulver two-
column clockwork vendors which
have become a part of every collec-
tor's collection or want list. Made in A-r_~-=-.::::.~+eT,.~~S'9--Yllll
white, brown, yellow, green (light and :
dark), blue, and the classic red, these
machines were sturdy and reliable.
With their animated figures they
consistently attracted the pennies of several genera-
tions of patrons.
George H. Clark, who was also a Vice President of
Eastman Kodak, was President of the company with
James Johnson (former Comptroller of the City of
Rochester and an insurance broker) as Secretary,
Robert Y. Myers, Vice President, and Earnest E.
Whitehead corporate attorney. These five made up
the board of directors. Under the new leadership, the
Pulver company flourished.
In 1 928, the company had a national presence and
the net profits of the company reached over
$55 ,000. (The equivalent of $660,000 in 2007 dol-
lars.) With assets of over almost $400,000 ($4.8
million in 2007) the company declared a $6.00 divi-
dend to its shareholders. This was the largest of any
Pulver without a Pulver
From 1909 to 1914, the Pulver Chocolate and
Chicle Manufacturing Company enjoyed a period of
apparent stability, but without a Pulver on the Board.
The 1908 City Directory, just before the Pulver cor-
porate name change, no longer lists Henry as Treas-
urer for the company and, in the 1909 listing, it lists
him as "jeweler 69 Clinton av S h at W Henrietta."
Later accounts indicate that both Frank and Henry
sold their interests in the Pulver company in 1909.
After the 1909 listing, Henry does not appear in the
Rochester directories again until 1 91 2. At this t ime
he is listed as "gum mfr 90 Mill," the same address as
no longer listed Continental Vending, but also the
same address used for the first listing of the Comp-
ton Gum Company. (This is also the same address
used for Frank Pulver and his listing as treasurer.) To
add to the confusion, in the 1 91 2 directory, there is
an entry under gum manufacturers that reads "Pul-
ver, Herbert H, 90 Mill." This is most likely a typo-
graphical error for Henry Harris because the 1 91 3
listing appears to correct the error by listing Henry as
a gum manufacturer at the Compton Gum Co. ad-
dress. Just when we thought we had it figured out,
the final listing for Henry H. Pulver occurs the next
year ( 1 914) that cryptically lists Henry as "removed
to W. Henrietta" and Compton Gum Co. address is
7

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