C.O.C.A. Times

Issue: 2004-November - Vol 4 Num 3

on them. So, I'd put my money on it being a
Parkers - maybe. On the other hand it might be by
some unrecorded maker".
Thank you, David. As you can see, Class, other
than the manufacturer, the date of manufacturer,
and the prototype status of the machine, I think
we can agree that I nailed the Lucky Horse Shoe!
B.M. Co., it's made of good old English oak.
Mine actually had a small pale blue paper label
which I can't find at the moment. I think it had an
initial followed by the name "Parker". Horse
Shoes does resemble a Parkers machine in some
way. Parkers didn't make a huge number of
machines and half of those were in use in their
own arcades. Over the years they turned out sev-
eral quite different styled allwins, some of which
had a similar Odeon style to the Horse Shoe (in
veneered softwood). They rarely put their moniker
Post Script: Are you feeling lucky? Want to
talk about British games? Drop me a line at
jp4@charter.net or call (952) 891-2312.
The ''New" Griswold Wheel of Fortune
by Ken Durham
Yes "new", but I'm talking about "new" in
1933. When the Groetchen Tool Company intro-
duced the Gold Rush and Solitaire trade stimula-
tors in 1933, they were copies of the 1890's
Griswold Wheel of Fortune.
Apparently, the story is that the President of the
Groetchen Tool Company, Richard Groetchen,
found the Griswold Wheel of Fortune still operat-
ing in a small drug store in Minnesota.
According to the proprietor, who kept a detailed
log of the machine's receipts, the Wheel of Fortune
had generated $65,000. At a nickel a play, that
meant the Wheel of Fortune was played 33 times
every day for the 27 year period it was in operation.
When Richard Groetchen heard this story, he
quickly decided to design a modern version of the
Wheel of Fortune. The result was the "Gold Rush"
and the "Solitaire" trade stimulators.
The Solitaire was made with a single dial with
numbers on it, just like the original Wheel of
Fortune. The Gold Rush was made with fruit sym-
bols to replicate the popular Little Duke slot
machine.
A third version was made for "closed" territo-
ries, where gambling was illegal. It had a "calen-
dar" motif. The top dial showed the day of the
week (Mon., Tue., etc.), the lower dial showed the
30 days of the month. If you got the right combi-
nation for today's date, you were a winner.
Richard Groetchen was convinced he had a win-
ner. But times had changed and the Solitaire and
Gold Rush weren't as popular as the Griswold
Wheel of Fortune. As a result, today you find many
more 1890's Wheel of Fortunes than you can find
1930's Solitaire or Gold Rush trade stimulators.
If you want more information on this story, you
may want to consult the Fall 1977 (Premier) issue
of Loose Change or the original articles which
appeared in the September 1933 issues of
Automatic Age and The Billboard.
5
LOUISVILLE EXTRAVAGANZA
by John Carini
We are always looking for new places to travel.
There was a Louisville Flea Market extravaganza
scheduled for Labor Day weekend. It looked like a
large, indoor flea market, so we thought we would
give it a try. Besides, we knew we would have to
travel through Indianapolis, which is a favorite stop
for us.
It was raining hard the Friday we headed out. We
had scheduled our start so we would arrive in
Indianapolis at 10:00 am when the antique shops
were opening. We decided to visit 2 of the large
shops on the south side of Indy. It was nice to get out
of the car and walk around, but both shops still
seemed to have the same merchandise we saw a year
ago. A few common vending machines, all priced at
book or higher.
We stopped at a number of other shops on our
way to Louisville. Again, we only found a few com-
mon vending machines. Not having any luck, we
decided to just head on to the Louisville extrava-
ganza at the fairgrounds . This was an indoor flea
market. From the flyer, I really thought it would be
much larger. There were two sides to this show. One
side with antiques and collectibles, the other with
new overstock. There were several hundred booths
on the antique side, which is where we headed.
We found quite a bit of beer
and soda advertising. At one
booth, we found this 1960s all
metal Blatz man which I pur-
chased for $50. The arm was bro-
ken, but it was
an easy fix ( see
photo). I also
purchased a 1940s Shermack
stamp vendor for $35 (see photo).
We also found lots of old toys,
trains and glassware. Overall,
prices were a little high for a flea
market. We headed to our hotel.
As usual, Sandy had the next day all scheduled
and the Louisville antique shops mapped out. The
first shop we went to was the South Louisville
Antiques & Toy Mall. We loved this shop. First, we
found a 1940s Jukebox and console slot machine
(see photo). We also found a 1930s old original
Cherry Wood pinball machine marked $800 firm
(see photo). We found more beer and alcohol adver-
tising, and comparing to Milwaukee, prices for
these advertising displays were pretty fair. This shop
was also loaded with great old toys - games, die cast
cars, and other neat stuff. We then visited many
local antique shops, indoor flea markets, and a cou-
ple of huge malls. At one large mall, we found (3) 5-
compartment variety shops, in pretty rough shape.
They were priced at $150 for the 3. Because they
were so rough, and we knew we could only salvage
one good one out of all of them, we bid $75. They
didn't take it.
We took a short drive past Churchill Downs. The
horses weren't running, so we didn't stop. While in
the downtown area, we decided to stop at the
Louisville Bat Factory. It was packed. We didn't
have time to take the tour, but got a peek into the
manufacturing area and purchased a few things at
the gift shop. We then visited a large antique shop
called Joe Ley. Sandy didn't want to go because
they were listed as an architectural salvage yard. But
we went anyway, and were we glad. Three floors of
some of the nicest antiques you will ever see,
including many old advertising, toys, coin-op, and
country store items. In the back area, on the first
floor, we came across a room which was gated off
with chicken wire. It was a scene from a 1920s
country store. Beautiful, rare advertising pieces and
6

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.