C.O.C.A. Times

Issue: 2004-November - Vol 4 Num 3

pay games, "Lucky Circle" and "Lucky Star" to
name two. I have checked the primary English ref-
erence book, Arcades and Slot Machines by Paul
Braithwaite. Alas, there is no listing for a "Lucky
Horse Shoes" under the B.M. Co. name or any
other for that matter. This is not surprising as the
names of the games under the manufacturers list is
not complete, even in this primary reference book.
What supports my proto-
type theory? Take a close
look at the inside of the case
(Photo D). You will note that
the back wall of the case is
most unusual. Almost every
wall game has a solid back-
board. The board provides the
strength necessary to support
the game when it is screwed
into the wall and more importantly, is cheap to
manufacture and install. "Shoe" has three separate
boards joined by the two visible seam strip boards.
No one in their right mind would suggest such a
time-consuming feature on a hidden component
when a simple single board solution already exist-
ed and was in use on all production games.
Finally there is that unusual payout mechanism.
Shoe's exterior configuration with its lack of a pay-
out knob tells the player: "I am an autopay game."
The Brits know autopay games well and they love
them. They know exactly what is required to play
which is nothing more than to deposit the coin and
push/release the hammer lever. If you score a win,
the reward is automatic. When the punter wins but
does not automatically get the payout with this
imposter, the next logical step is to bang his fist on
the case to "encourage" the payout mechanism.
How many bangs does he take before he puts his
own shoe into action? Due to the fact that I have
not seen this payout mechanism on any other game,
I believe "Shoe" was "an idea ahead of its time" to
quote Edsel Ford. "Lucky Horse Shoe" had the
unlucky fortune of being B.M. Co.'s version of our
Edsel automobile. It looked incredibly good but
based on the expectations of the day, it was just too
advanced for the audience.
The last issue demanding our attention is the
What about age, class? The more observant
have noted the art deco shape of the cabinet. If cor-
rect, this would date the game from 1925 through
the later 1930's. As if to reinforce the art deco con-
clusion, the thematic scheme is emphasized by the
physical structure of the playfield and the bold
color organization. Look at the terrific metal shoe
that serves as the "win" hole. True to inspired
design, it appears that one almost cannot lose with
this game. Once you start playing you soon realize
that the nails across the mouth of the open shoe is
giving you the boot! If this were a game from the
1950's or 60's it would have featured a multi-col-
ored plastic backflash with bright pictures, proba-
bly of horses and horseshoes. The "win" and "lose"
holes would likely have been placed on a horizon-
tal gallery. Garnes from the 1940's were severely
limited by World War Two. Themes from that peri-
od usually reflected the tremendous stress under
which Great Britain labored most heroically.
Adding up the elements of the case design, the inte-
grated hardware and color scheme plus the elimi-
nation of later periods, I think it safe to conclude
that this is almost certainly a 1930's or late 1920's
game.
Next, manufacturers. Anyone care to guess? I'm
going to go out on a limb and suggest that it was
the British Manufacturing Company (B.M. Co.).
They built games from 1914 to 1946 in London,
England. When they went out of business at the
end of the War, much of their remaining stock was
sold to Oliver Whales of Redcar, England. Because
of this, some of Whales' better games appear to be
a hybrid of styles from both companies. I will have
an example of this to show you at a later date.
Back to "Lucky Horse Shoes." I'm going to
climb further out on that limb and suggest that this
was most likely a prototype game by the B.M. Co.
that never made it into production. Here is why.
First, the attribution to B.M. Co. is due in part to
the hardware. Take another look at the allwin in
Photo B. This is a more traditional game also made
by B.M. Co. about the same time as "Shoes." The
art deco styles of the two cases are quite similar.
Note the identical shape of the distinctive hammer
levers. Secondly, B.M. Co. made a number of auto-
3
condition of the game. It arrived at our lab in the
condition that you saw in Photo A. Many British
games that have run on the arcade circuit eventual-
ly acquire an aftermarket paint scheme known as
"Showman's paint." (If you would like to see a typ-
ical Showman's paint scheme, see "Fortune
Kooky" COCA Times, March 2004 ). What you see
on the "before" picture here can only be described
as "clown's paint," done by some Bozo with a few
cans of spare paint. This raises the perplexing ques-
tion of whether or not to restore and if so, how
much? The question is not too difficult with
"Shoes". There is no good reason (other than sloth)
to retain the current paint scheme on this game. It
is not original and this sloppy painting is a decided
detriment to the inherent beauty of the game. The
larger question still remains: When do you restore
and how far should you go in that restoration
process?
My pet theory is that Americans restore too
much and go too far when they do. These are gen-
eralizations, of course but I find that we seem to
prefer our games looking like they just stepped out
of a showroom. If we cannot get a mint condition
game, then a total restoration with replating and
repainting is the next best thing. I sincerely ques-
tion the wisdom of this preference. Let me explain.
These games that we love so well are ultimate-
ly machines of commerce. They are mechanical
marvels that sought to entertain the masses while
extracting their hard earned coins. Like ladies of
the night, many of them performed under question-
able circumstance with a slightly tarnished reputa-
tion. The better design of the game, the harder the
game would work for you. Thousands of sweaty
hands caressed your machine, praying for the bene-
diction of financial reward. It has been said that
remarriage after divorce is the triumph of optimism
over experience. While I would agree, I think gam-
bling is a stronger example. You can rest assured
that your machine has broken both hearts and
pocketbooks. Why would you wish to totally erase
all vestiges of such power over the human condi-
tion?
A good friend and advanced British collector,
David Lavender once explained to me why he
acquired but then sold a very early and rare wall
game which he had found in mint condition, com-
plete with packing box. David said, "Although it
was in perfect condition, I found it oddly unap-
pealing - it had acquired none of the character and
patina of a machine that has worked for it's living."
That phrase, "a machine that has worked for it's
living," struck me as the quintessential statement
of what these wonderful machines truly represent.
Let us honor all our machines that have worked for
a living by showcasing them proudly, wrinkles,
warts and all!
And so, class, ends the
C.S.I. of "Lucky Horse
Shoe". For the curious,
( Photo E) is "Lucky Horse
Shoe" today. The case has
been stripped and varnished
plus the grime polished away,
nothing more. Any questions?
All right then, I' 11 see you
next time when we examine
those fabulous foreign games made from the
British market. Class dismissed. Oh, Miss
Moneypenny, may I see you in my private office,
please ...... THE END!
Post Mortem: As you would expect with any
rigorous scientific analysis, I submitted my article
to a highly respected British collector. Here is
what he had to say: "The Lucky Horse Shoe is
great, isn't it? I bought one about 8 years ago and
its in worse state than yours. The case is rotten as
a pear. Some insect liked the taste. I don't want to
make a new case until I identify and locate the
right type of wood. I think C****B**** also has
one and I've seen another with a payout handle!
So although it's rare, it was a "production" model.
I don't like to pour cold water on your theory - I
know how hard it is to discern a manufacturer
sometimes - and how many of my theories have
been proven wrong in the light of further discov-
eries. But I don't reckon it's B.M. Co. I think it's
probably post-war and I think B.M. Co. perma-
nently ceased manufacturing as the war started. I
don't recall any post-war B.M. Co. stuff. If it's
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