C.O.C.A. Times

Issue: 2004-March - Vol 4 Num 1

( _____ T_J\_L_E_s_H_
o?_ed F_by_J'!_ck H_Fre_!_d_u_u_N_T _ _ _ _ )
( Please read my footnote at the end of this article)
This tale is submitted by Bill Howard of Akron Ohio. It is not really a tale of finding but of the hunt to make
it a complete machine, with a mechanism that functioned as the machine was designed for. We all know
that creating an unknown mechanism is almost impossible but in this case .....
PERSISTENCE PAYS OFF
Anyone who knows my close friend, Tom
Gustwiller, is aware that he can be a very persistent,
relentless man when it comes to his collection goals.
And anyone who knows me, knows of my passion
for unique and significant examples of coin operat-
ed machines. These realities led me to acquire, sell,
and then reacquire a trade stimulator known as the
AUTOMATIC TRADER.
This story started at Mel Getlan's auction a few
years ago in New York. Paul Hindin, Jack Freund
and I, along with a few others, took a curious inter-
est in this machine, principally because it made lit-
tle sense in it's then condition. There were clear
signs that we were looking at a very rare machine,
both because none of us had seen one before, and
because it was mechanically unique. The first tip-off
as to its unique character was its promise to "Deliver
the Goods", as written under its name on the paper,
attached to the glass in front of the machine. It
closely resembled the Little Dream machines of the
late teens and early 20's of the last century. When
you dropped your penny, you got a stick of gum if
your penny fell through the pins in the middle of the
machine. If the coin went into the A, B or C chutes
on either side of the machine, you received five
cents, ten cents or twenty five cents in merchandise
from the store proprietor, who then flushed the win-
ning coin into the cash box so no one tried to "dou-
ble up" on a win.
So, you say, "What's the big deal?" The deal is that,
although the lever to flush the winning coin was
10
by Bill Howard
present in its original form and, although the origi-
nal gum chute to accommodate a stick of gum to the
loser was present in its original form, any outside
way to release the gum was 1) nowhere to be found
and 2) never attached in the first place. So how did
the gum get disbursed? Clearly, the automatic
stored-energy from the coin itself had to be the cat-
alyst--from inside the machine. The player was to
get his gum automatically when he lost without
doing a thing. This feature stood the machine apart
from the traditional "target machines," where the
player had to activate a mechanism to get the gum.
Hence the promise that this machine "Delivers the
Goods."
Collector Ken Rubin wrote an article for C.O.C.A.
in March 2002 explaining the automatic stored-
energy drop-win machines. In it, he discussed this
category of machines. The machine conceptually the
closest to THE AUTOMATIC TRADER was the
Zeno, where the weight of the coin gave you a stick
of gum every time.
No type of machine in the above category, however,
is quite like the AUTOMATIC TRADER because
the TRADER does not give you the gum every time
based on automatic-stored energy: it only dispenses
the gum if you lose. If you won, you got merchan-
dise, not gum. THUS, THE STORED-ENERGY IS
RANDOM, AS IF THE COIN HAS TO THINK.
And neither I, nor anyone I have ever discussed this
machine with, has ever known of one like it
mechanically.
So there you have it. Thanks to the perseverance of
Tom, this single example has been brought back to
life. According to its paper under the pins, it is dis-
tributed by "Seacoast Vending Machine Company
of Asbery Park, New Jersey," a company no one has
ever heard of as per my inquiries. I believe
"Seacoast Vending" was probably the distributor or
What followed was a year of frustration. The Zeno a jobber rather than a manufacturer. Perhaps it was
mechanism is spring-powered and no doubt the age a proto-type that never got put on the market. In any
and concept of the TRADER dictated a similar event, a photo is enclosed, and I thank and salute
spring-powered mechanism. I tried in vain to con- my friend, Tom, whose persistence paid off!
ceptualize how this could be designed and finally
gave up and had a battery powered mechanism
installed. I took the machine to Chicago for a Footnote from Jack Freund: I purchased THE
C.O.C.A. "show and tell" at one of the meetings and AUTOMATIC TRADER almost 25 years ago at the
with the help of my faithful assistant Jackie Kane County fairgrounds monthly flea market. I
Durham, was able to create the stick of gum flying didn't have the ability to create a mechanism for it
into one of my awaiting "seedy" hands after she and eventually sold it to another collector ( I can't
dropped the coin, and the crowd cheered.
remember who). We, as collectors, are eternal opti-
mists and think we can fix something that the previ-
But over time and a lot of money, I felt something ous person could not. I would not be surprised if
was wrong. The battery device was crude, and I felt THE AUTOMATIC TRADER changed hands many
that the awkward insides made the machine less times before it finally ended up in the hands of
than what I believed the AUTOMATIC TRADER someone who did have the ability and expertise to
was created to be. So I quit, threw in the sponge and complete this machine. That is what makes this
convinced Tom Gustwiller to buy it and carry on the hobby so much fun ...... We keep trying until we get
fight to originality.
it right.
I was able to acquire this machine for three basic
reasons. First, my friend Tom Gustwiller didn't
know it was there. Second, my friends Paul and
Jack were kind enough to agree to " go away."
Third, the internal mechanism was missing, so that
the cost of the machine at auction was minimal.
When I visited Tom some nme months later he
pointed to the machine as he handed me a penny
with a sly smile, the AUTOMATIC TRADER was
reborn. It looked and operated as its unique auto-
matic stored energy mechanism was designed. After
painful negotiations, my friend took pity on me as
he is sometimes prone to do, and the AUTOMATIC
TRADER was on its way back to Akron.
11
Please submit YOUR tale to: Jack Freund,
PO Box 4, Springfield WI 53176 or
email to jbgum@msn.com.
In the meantime .... PRAY FOR MORE STUFF!!

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