C.O.C.A. Times

Issue: 2002-March - Vol 2 Num 1

STORED-ENERGY AUTOMATIC
DROP-COIN MACHINES
by: Ken Rubin
Author of Drop Coin Here
Email: dropcoinhere@aol.com
The arrival of coin-operated machines onto the public scene in the late 1870's created a new
form of commerce in America. These new-fangled devices took root because they were delight-
ful and charming novelties; their interactive nature produced pleasurable payoffs in the form of
merchandise and entertainment, and captured the attention of the masses. Combined with the
prosperity of the industrial revolution's economic boom, the coin-op machines thrived.
By the turn-of-the-20th century, these machines were solidly established as pleasing, practical
laborsaving devices and 24/7 self-service providers, as well as amusing resources for entertain-
ment and gambling. They gave the public its first exposure to chewing gum, peanuts, and even
recorded music and movies. These pioneer "coin-in-the slot" machines also gave birth to early
slot machines and spawned a new industry -- The Penny Arcade. As a result of their low operat-
ing overhead, mechanical machines could supply many small luxuries to an eager market for just
a penny or a nickel. In turn, they rewarded their inventors, manufacturers, and operators with
handsome profits. By World War II, more than 20,000 different machines were manufactured.
"Push, Pull, or Turn, a lever, rod, or crank"
were common instructions posted on early coin-
operated machines. They told the customer how to
activate the apparatus after depositing his or her
coin. Instructions were necessary because, to oper-
ate, the mechanisms required an input of power
from the customer. The many dissimilar machine
designs, from simple and harebrained contraptions
to engineered machinery, all worked in a different
way. That's not to say that every customer actually
read ( or could read) the instructions. Some people,
especially men, fumbled impatiently with the mech-
anism using intuition or visual cues from the parts
to make it function. For others, the machine was
like a puzzle and "figuring it out" was more fun or
seemingly easier than having to make sense of the
directions. Conversely, inventors struggled to
design mechanisms more rugged, reliable, slug and
vandal proof, yet not too complex and demanding
for the public - especially the ladies - to operate.
Sometimes the instructions were not even work-
able: the early run of the Mill's Orbit Jr. peanut
venders state "Drop Coin Here" while later exam-
ples, with no difference in the mechanics, state
"Force Penny Into Slot." For all but a select group
of automatic machines, the first-time customer was
challenged to understand what to do when deposit-
.
.
mg a com.
Beginning with the Holy Water Vending
Machine over 2000 years ago and all coin-ops
since, the raison d'etre for a coin-operated machine
is - "take in the money." Whether modem or
antique, a simple set of principles outlines exactly
how a coin-op machine must make its living:
First, to snag the customer, the machine must call
attention to itself. The visual appearance, i.e. sig-
nage and case design, must quickly convey what
end product it is offering-foremost to attracting
money. Second, once a customer is enticed to spend
a coin, the machine must explain what to do to com-
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only type of built-in portable and compact energy
device available. Powered by people energy, it first
became popular in late 18 th century Europe for use
in toys, automata, and music boxes. By the mid
19th century in the United States, the clockwork
motor was used for toys, fire alarms, and other com-
mercial products. Even after electricity was com-
monplace, clockwork motor drives continued to be
useful in many applications.
The integration of clockwork motors into coin-
op machines was a marvelous combination for
many reasons. Coins could easily trip the clock-
work mechanism into action. Many sales could be
performed with a single winding. The clockwork
motor was a high value-added component to the
customer. Indeed, a SEAM was especially success-
ful with the ladies, as they did not have to grope
around to operate the mechanism, thus preventing
embarrassment!
By eliminating the need for instructions, SEAMs
became simple "drop coin" machines. Information,
frequently located near the coin slot itself, was
reduced to "DROP COIN HERE," or "DROP
PENNY HERE." The Clawson Dice machine
declared "TO TELL YOUR FORTUNE, Drop ~
Nickel in the Slot." One machine, The Niagara
Gum vender, even advertised itself as a SEAM:
"AUTOMATIC,
NO ROD! NO CRANK!" For clockwork motor
machines, with a drop of the coin, they came to life
with a buzzing sound and delivered the "goods."
A special sub-category of SEAMs, including the
Buffalo Gum, Zeno Gum, Automatic Clerk, and
Pope Cigar venders, were made with glass bell jars
or glass cases providing the customer a view of the
move-ment of the gears and other working parts.
The bonus visual show added novelty entertainment
and enhanced the buying experience. Glass cases
~lso projected a sense of propriety by showing off
its fresh wares, allowing the customer to see exact-
ly what was for sale, and whether the machine was
empty or not. Unique for the time, a glass SEAM
transaction closely resembled a live human transac-
tion in a store or saloon.
plete the transaction, be it "push, pull, or tum." The
third and final step? To reliably deliver the payoff
of merchandise to the awaiting patron, be it enter-
tainment, information, or financial rewards. Each
design change that improves on these principles
increases both the clientele's satisfaction and the
owner/operator's financial success.
A study of antique mechanical machines from
the perspective of the second principle-operating
procedures-yields the discovery of a small, ele-
gant class of automatic coin-ops. Designed to make
machine "user-friendlier," they entirely eliminated
the need for instructions and the customer's physi-
cal effort. As the ultimate in convenience machines
and way ahead if its time, the patron dropped in ~
coin and the machine managed all the rest. No fuss-
ing required! This elite category can be referred to
as Stored Energy Automatic Machines. (SEAMs).
SEAMs are defined as "those machines that have
a self-operating mechanism containing an internal
motive force to drive it." The power comes from a
spring that is wound up, or pre-loaded with energy
by the owner/operator, and released automatically
by the dropped-in coin. The power is freed in a
measured amount and enough energy remains
stored in the spring for multiple sales. In all but one
case of coin-op SEAMs, this spring power is con-
verted into mechanical action through a device
known as a clockwork motor. (The exception, The
Mansfield's Automatic Clerk, utilizes power gener-
ated by spring compression.)
The clockwork motor was first used in watch
works around 1450Ao. The mechanics involve a
tempered strip of steel wound into a coil as a spring.
Its tension is released into a series of gears. The
design ratio of the gears delivers the speed and
torque necessary for a particular output. A braking
mechanism -fan, flywheel, governor or pendulum
- is often used to control the output speed. The
whole mechanical action is held in check by a
mechanical detent, effectively a start/stop switch.
In a coin-op machine, the coin trips the detent to
permit one cycle of operation.
Long before the development of electric batteries
and electric motors, the clockwork motor was the
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