C.O.C.A. Times

Issue: 2001-November - Vol 1 Num 3

Rosenfield Reliance Scale - 1909
by Jim and Merlyn Collings
Photo #1
Several years ago I purchased
Photo #3
this
elaborate
Rosenfield
with a practical lock-
Reliance from Gerald "Red"
ing rack bar assem-
Meade. Both "Red" and I con-
blage.
sidered this our favorite cast iron
The porcelain face
scale. "Red" had one in his own
has a vibrant red inner
collection (which sold at Julia's
circle and a royal blue
April 1999 auction.) There are
outer circle with
probably four of these scales that
white lettering and
have shown up. Years ago "Red"
numbers, ornate blue
mentioned to me that a flowers and gold leaves encircle the bezel around
Rosenfield Reliance was seen at the scale head (photo #4). The back of the scale head
at Dominican Republic beach ha a large five-pointed star with gold rope design
area. I'm not sure if "Red" ever continued on the back of the
followed that lead or not.
column (photo #5).
This scale is ornately
embossed with tulips, pedestals
with leaves, a slender crane, fili-
gree, the MR Logo and rope
design. These embossments are
on a painted column of green,
blue and gold with a silvery-grey
background. It is quite a beauti-
ful sight to be hold! (photo #1 ).
Photo #4
Between the head and
To the best of our knowl-
column of the scale is a
edge there are two types of
fierce looking lion that
marquees used on the
guards all the 1909, V.D.B.
Rosenfield Reliance. The first
pennies. The brownish col-
type (as on our scale) is pic-
ored lion with red eyes has
tured on location (photo #6).
Photo #5
the lock located in his mouth
This early postcard is from the
(photo #2). Once the lion's
Bill and Jan Berning collection, the second marquee
panel is unlocked and
showed up on the silver Rosenfield Reliance auc-
removed there is another
tioned at Julia's in November 1999 (photo #7). The
locked hinged door resem-
Rosenfield Reliance is 77" high, the diameter of the
bling a
mini-safe! (photo
Photo #2
head measures 15-1/2" (including the bezel), while
#3). Also, behind the inner
the width of the base is only 11" (photo #8), making
door is a lever which opens the hinged bezel making the Rosenfield Reliance scale the first true Big Head
it easily accessible to the mechanic. The Rosenfield Scale!
Reliance is of a conventional spring mechanism
8
6.)Scales can be easily accented by
advertising, autographs, movie memo-
rabilia, jukeboxes, arcade, slot
machines and other early Americana.
7.)Their relationship to Caille Bros.,
Watling, Jennings, Rosenfield, Mills,
National, Fey, Toledo, Columbia and
other coin-op manufactures is integral
to the 20th Century.
Photo #6
William W. Rosenfield began the Rosenfield
manufacturing Co. in 1896 and introduced his first
coin-operated beam scale in 1905. He was a major
player in the coin-op indu try, being both innovative
and inventive. His accomplishments included slots,
arcade, peep shows, trade stimulators and coin-op
phonographs. His five-reel poker machine, his 1904
twister arcade machine (with side handles), and his
stylish illustrated song machine, where music, voice
recordings, and pictures could be programmed by
the owner, showed his real genius. It i no wonder
that one of the most beautiful and tunning scales
appeared in 1909 known as the Rosenfield Reliance.
In our opinion, coin-op scale collecting i one of
the most underrated areas of early Americana, for
the following reasons:
Photo #7
1.) Scales are easily transported - using any hand
cart.
2.) With a little practice and simple logic the coin-
op collector can also become a scale mechanic.
3.) Scales offer a quick and available service for
your coin.
4.) They are a period piece which take up very little
floor or wall space.
5.) Their ornateness, natural wood, vibrant colors,
and porcelain surfaces accent almost any coin-
op collection.
Photo #8
"HAPPY SCALE COLLECTING"
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