Automatic Age

Issue: 1944 September

that no one is permitted to pro­
cure unreasonable amounts of
materials or products and thus
tie up o t h e r companies. W e
must be sure that needed ma­
terials a n d components a r e
available to essential civilian
activities, such as transporta­
tion, fuel, public utilities. W e
will also make c e r t a i n that
small business has equality of
opportunity in procuring ma­
terials and supplies.
I want to make it clear that
I do not mean that the W ar
Production Board will attempt
detailed direction of the flow
of materials and components.
That is just what we are get­
ting out of. But we w i l l be
ready to step into emergencies.
And to handle those emergen­
cies we do not have to regiment
the entire economy. The object
of our plan is to go back to a
market-place economy in which
the individual decisions of thou­
sands of businessmen and mil­
lions of people will determine
what is bought, sold and pro­
duced.
I’d like to say a few words
about the thinking that under­
lies this plan. The W a r Produc­
tion Board, as you know, has
received indications from the
various procurement agencies
— the Army, the Navy, Mari­
time Commission and the Air
Forces— of what cutbacks will
take effect after the defeat of
Germany. W e have made cal­
culations of what t h a t will
m e a n in released resources.
And these suggest (1) t h a t
f r o m 4,000,000 to 5,000,000
persons will be released from
direct and indirect war work
within a year after X -D a y ; (2)
that large quantities of steel,
copper, and o t h e r materials
will become available— enough
to raise civilian production to
the levels of 1939. And 1939,
I don’t need to remind you, was
one of the top years in our na­
WAR BONDS
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tion’s history— on a par with
1929. From this, we could not
help but conclude that there
would be plenty of resources
available; the problem is to use
them and to use them fast, so
as to maintain maximum em­
ployment.
W hat is the best plan for
AUTOMATIC AGE
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accomplishing t h i s purpose?
Could it be done through de­
tailed centralized d i r e c t i o n
with c i v i l i a n programming
from Washington, or could it
be done better with a minimum
of central control and with the
detailed planning left to the in­
dividual initiative of business
5
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and workers? W e decided that
the latter course was obviously
the safe and sound method of
operation. If enterprise is free
to go ahead with its produc­
tion plans and (without the in­
terference with the war effort,
of course) businessmen all over
the country will start retooling
and rehiring for peacetime pro­
duction immediately after X -
Day and immediately after cut­
back notices are sent out. From
four years of experience in war­
time production, we have com­
plete confidence that American
industry will amaze everyone
with the speed of its resump­
tion of peacetime production.
If we tried to set ceilings on
production of this item and
that plant, we would be put­
ting ceilings on individual ini­
tiative. W ith few exceptions,
there will be plenty of mater­
ials for a large scale return to
c i v i l i a n production. Where
there are plenty of materials,
there is no excuse for govern­
ment controls over their distri­
bution. W e can safely entrust
the detailed planning of recon­
version to the individual cor­
poration, the individual busi­
nessman, and the individual
worker. The W a r Production
Board will be on deck to deal
with any “ hot boxes” that may
develop.
------------ o--------—
Ticket Vending Machine
A coin-operated ticket vend­
ing machine is wanted, accord­
ing to an inquiry received from
Mr. J. E. Hatfield, W illard Stor­
age Battery Company, 246-266
East 131st Street, Cleveland,
Ohio.
The machine would handle
m e a l tickets size 2 1/^ ” x 4 ” ,
either as a single ticket or on
a roll. The coins to be handled
would be fifty-cent pieces or
two quarters.
Any r e a d e r of Automatic
A ge having such a machine
should contact Mr. Hatfield
direct.
------------ o------------
Latin American Market
For Coin Machines
Following inquiry may be of
interest to A m e r i c a n firms
seeking market for coin opera­
ted machines in Latin American
countries.
“ If you know of any firms,
manufacturers, distributors, im­
porters or exporters interested
in extending t h e i r business
cope to Latin American terri­
tories; bona fide members of
the coin machine industry; we
w o u l d appreciate furnishing
our name as a concern interest­
ed in acting as their distribu­
tors a n d representatives for
Puerto Rico and neighboring
Latin American territories un­
der exclusive franchises.”
Signed: Puerto Rico C o i n
Machine Exchange, P. O. Box
3271, Santurce 29, Puerto Rico.
Automatic Age passes on
this information to those who
may be interested, and negoti­
ations must be direct with the
above, and disclaims any re­
sponsibility in a n y ensuing
transactions.
------------ o------------
Columbia Appointm ents
P a u l Southard, vice presi­
dent in charge of Sales, Colum­
bia Recording Corporation, to­
day announced t h e appoint­
ment of J a m e s F l o r a as
advertising manager and Sid­
ney Asp as assistant advertising
manager. Richard D o d g e of
the CRC Art Staff, was appoin­
ted to succeed Flora as art
director.
“ The elevation of these men
to their present position,” said
Southard, “ is consistent with
Columbia’s policy of promoting
men from the ranks to fill exist­
ing vacancies.”
6
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AUTOMATIC AGE
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