Automatic Age

Issue: 1944 November

'Bally" engineers and workers are proving daily that their skill— developed in peace-time pro­
duction of coin-operated games and venders—is a valuable asset to America in time of war. And
"Bally's" performance in war production is a forecast of "Bally’s” performance in the victorious
future. Lion Manufacturing Corporation, Chicago, manufacturers of “Bally” games and venders.
Pinball Games Come Back
The Passaic (N. J.) Herald
News recently published an ed­
itorial observation, and the fol­
lowing parts of its comments
are interesting to the trade for
its realistic approach to the sit­
uation :
The Court of Errors and A p ­
peals having reversed a Sup­
reme Court decision which held
pinball games to be gambling
devices, you may expect to see
these nickle-grabbers in corner
stores and bars once more.
Still on the books is a Pas­
saic ordinance which provides
for a license fee of $25 a year
for each machine operated in
this city, so there will be spirit­
ed competition among the a­
musement device operators for
the best-paying locations.
Passaic’s Director of Public
Safety and Bergen’s prosecutor
have announced that there can
be no free play offers, no high
score prizes and no pay-offs.
Usually these inducements
are offered “ under the counter”
by storekeepers because who
would feed nickles into a slot
machine all afternoon with no
hope of winning a prize? More
often the players, u s u a l l y
friends, play these p i n b a l l
games for winner-take-all side
bets, with which the storekeep­
ers have nothing to do.
These devices are in them­
selves harmless unless they are
set up on school neighborhoods
with a pay-off inducement for
children.
W e wonder if the Passaic
commissioners are not passing
up an opportunity for easily-
made revenue by letting the
pinball license fee stand at $25
a year. That figures out at sev­
en cents a day from each ma­
chine, less than the revenue
from two fast games.
------------ o------------
Evans Buys Paces Races
The consummation of an im­
portant deal was announced in
Chicago with the purchase of
a 1 1 manufacturing rights to
Paces Races by H. C. Evans &
Company, a leading manufac­
turer of amusement machines.
A j o i n t announcement was
made by R. W . Hood, president
of the Evans company, and E.
W . Pace of the Pace Manufac­
turing Co. Involved in the sale
are the transfer of all patents
and copyright patents, tools,
dies, jigs, patterns, and other
real properties. Henceforth, H.
C. Evans & Company will have
the exclusive rights to manu­
facture Paces Races and its
parts.
----------- o------------
Kind Landlord
“ I’m going to r a i s e your
rent.”
“ That’s nice, I couldn’t raise
it.”
AUTOMATIC AGE
© International Arcade Museum
5
http://www.arcade-museum.com/
in the foreground three girls
in shop-garments were busy at
actual machines producing mu­
nitions parts. A banner above
the display bore the legend,
“ Fun Fights for Freedom ! ‘Bal­
ly’ Games in Peace — Navy
Munitions in W a r !”
“ BALLY” GAME
IN N A V Y PARADE
A pin-game with lights flash­
ing in the backboard was pro­
minently displayed, during the
Navy Day parade in Chicago,
as a part of a float entered by
Lion Manufacturing Corpora­
tion, peace-time producers of
“ B a l l y ” games. The game,
played by a live model, sym­
bolized the pre-war activity of
the “ Bally” organization, while
----------0----------
Waggener CM AC President
The board of directors of the
Coin Machine Acceptance Cor­
poration recently announced
the election of Robert M. W a g ­
AN OTH ER M ONTH
N E A R E R V IC T O R Y !
INTERNATIONAL
M UTOSCOPE
CORP.
PENNY ARCADE HEADQUARTERS SINCE 1895
Manufacturers of Photomatic and Other Famous Coin Operated Equipment

44-01 Eleventh Street
Long Island City, New Y ork
SU B SC R IPTIO N
Check [H New Subscription
Renewal Subscription
S e n d 12 issues of A UTO M A TIC A G E . $ 1 .0 0 enclosed.
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Nam e...............................................................................................................
I Street...............................................................................................................
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City............................................. Zone.............State.........................
Clip this form a n d mail to:
A UTO M A TIC A G E , Inc., 4021 N. Melvina Ave., Chicago,
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6
© International Arcade Museum
------------ o------------
Harry Brown Writes for
Locks but Omits Address
A manufacturer of locks for
coin operated machines recent­
ly received an inquiry for 100
locks but he neglected to put
his address on his letter. Obvi­
ously the factory cannot send
the desired information. Auto­
matic Age has several “ Harry
Brown” subscribers, and it may
be possible that one of them is
the party who asked for a price
on the 100 locks. If “ Harry
Brown” is still interested in ob­
taining t h e information re­
quested, we suggest that he
send his address direct to the
factory.
------------o----------- -
DRDER
Check Q
gener as president. He succeeds
Edmund F. Mair, who resigned
that post to form his own bus­
iness. The CM AC is a special­
ized credit and financing agen­
cy for manufacturers and dis­
tributors of coin o p e r a t e d
machines.
Mr. W aggener expressed his
belief in a great future for the
coin operated machine industry
but stressed the need of re­
straining the general impres­
sion held by many people that
the i n d u s t r y is a “ get-rich-
quick proposition.” He believes
that this country offers a real
opportunity for anyone willing
to put in honest effort in brain
power or labor, and under such
conditions, offers a fair return
on any money properly invest­
ed.
The CM AC offices are locat­
ed at 134 North La Salle Street,
Chicago.
Operates Music Route
Walton Automatic Music Co.
8569 Russell St., Detroit, Mich.,
was recently formed by Sabor-
ris W a l t o n , an experienced
operator, to conduct his o w n
music route.
FOR VICTORY!
BUY MORE W A R BONDS!
A U T O M A T IC AGE
http://www.arcade-museum.com/

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