Automatic Age

Issue: 1944 May

Automatic Merchandisers
Meet; Review Past,
Prcbe Future
R
e m
e m
b e r
.
.
.
P A N ’S
HARD SHELL
CANDIES
A R E
T O O
T O
BE
G O O D
IM IT A T E D
PAN
Confections
345 W. ERIE STREET
CHICAGO. 10. ILLINOIS
Saved Com pany
Friend: How did you
that medal?
win
Soldier: I saved the lives of
my entire company.
Friend: W onderful!
how did you do that?
And
Soldier: I shot the cook.
On Tuesday, May 2, at the
Palmer House, Chicago, the
first meeting of its kind since
Pearl Harbor was held under
the auspices of the National
A u t o m a t i c Merchandising
Association. The outstanding
manufacturers in t h i s field
were represented.
A number of speakers de­
livered thoughts ranging from
a review of the past and growth
of the industry from its humble
beginning to the present mag­
nitude of automatic merchand­
ising, and a l s o attempted to
probe the future possibilities of
the industry in the post-war
period. Nathaniel Leverone,
founder and president of A u­
tomatic Canteen Company, and
eight-time president of N A M A ,
held the attendants’ interest
with a feature talk. Mr. Lever-
one made a significant state­
ment to the effect that, the in­
dustry has achieved honesty
and confidence and commands
acceptance and recognition and
that automatic vending is a
sound business and one that
can not be retarded.
W hat used to be commonly
referred to as “ that kind of
business” now obtains respect­
ful treatment by congressional
committees and congressmen.
To this expression, Automatic
Age adds this thought: As the
industry develops capable lead­
ers in its ranks, and these lead­
ers shoulder their part of the
responsibility to
adequately
represent their industry, in like
measure will the industry be
accorded respect and fair hear­
ings and equitable considera­
tion.
Another s u b s i d a r y
thought is that: A handful of
men can only achieve sound
purposes to a limited extent,
therefore in the interest of big­
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ger and b e t t e r accomplish­
ments, an inter-industry pro­
gram s h o u l d be formulated
which will b a n d together a
larger number of men — manu­
facturers, distributors, a n d
operators, who will think and
act for and on behalf of the en­
tire coin-operated machine in­
dustry. In the minds of public
officials, the public press, and
the public itself, any machine
which is “ coin-operated” is one
and the same thing. The kettle
cannot well afford to call the
pan black.
Let our industry strive for
singleness of purpose -- to serve
the public in the way it wants
to be served.
------------ o------------
RR STATION ARCADE
Kruse & Connor, well known
operators in Chicagoland, have
m a r k e d up another success
with their establishment of an
arcade in the suburban railroad
station of the Illinois Central,
Randolph Street terminal. An
estimated 100,000 people traf­
fic this station, and the im­
mediate popularity o f t h i s
amusement center was estab­
lished. Successful operation of
locations of this type do more
to spread the popularity of au­
tomatic amusement machines
and acceptance on the part of
the public than a lot of words
and wishful thinking. Much
credit is due these live-wire
operators for their foresight
and accomplishment.
------------ o------------
Second Star for Packard
Packard
Manufacturing
Corp., Indianapolis, Ind., re­
cently was awarded the second
star for its proud “ E” flag, the
symbol for excellence in war
production. Each star signifies
continuance of the high stand­
ards of manufacture on behalf
of the war effort.
BUY MORE W A R BONDS!
AUTOMATIC AGE
http://www.arcade-museum.com/
“Bally" engineers and workers are proving daily that their skill— developed in peace-time pro­
duction of coin-operated games and venders— is a valuable asset to America in time of war. And
“Bally's" performance in war production is a forecast of "Bally’s" performance in the victorious
future. Lion Manufacturing Corporation, Chicago, manufacturers of “Bally" games and venders.
CANDY OUTLOOK
By GEORGE F. EBY
Sales M anager, Vending Division, Pan Confections.
A t this writing there is a
very dark cloud over the candy
supply for Fall. There appears
to be a greater shortage of
sweets of all kinds than at any
time since rationing. This con­
dition has been brought about
by many factors; some could
have been avoided - some not,
but the main reasons for this
shortage are as follow s: FIRST
The labor shortage caused by
the draft and the government’s
insistence that all available
men take jobs in war plants.
The candy industry is classed
as non-essential, therefore, can
not draw help from Govern­
ment employment agencies.
SECOND - The rationing of
sugar and other raw materials
by Government agencies makes
it impossible for the confection­
ers to make much of an assort­
ment. W hile there is admitedly
plenty of sugar on hand, the
Government maintains ration­
ing and even cut quotas to can­
dy factories from 80% to 70%
of 1941 consumption.
THIRD - The Government
has increased its demands for
candy for our fighting units.
W hile they allow the confec­
tioners more raw materials for
making candy for our armed
forces, they will not allow one
extra man to produce it.
FOURTH - There is a definite
shortage o f containers a n d
shipping cartons, and everyone
should save all cartons if suit-
AUTOMATIC AGE
© International Arcade Museum
able for using again and see
that they are returned as quick­
ly as possible. If cartons are
not returnable, they should be
sold to someone who can use
them. By selling the non-return­
able cartons to someone who
can make use of them, t h a t
shipper is saved from buying
new cartons, thus relieving to
some extent the acute shortage.
FIFTH - Unless the corn situ­
ation improves materially there
will be a big shortage in corn
syrup this next season, and that
is an important ingredient in
the manufacture of c a n d y .
There is much experimenting
being done at this time trying
to find ways to make s y r u p
from starchy grains. Just this
last week one maufacturer re­
ceived a car of Rye Syrup to
try out. Even if it does prove
successful, it is doubtful if re­
lief could come soon enough to
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