Automatic Age

Issue: 1943 September

1. What were net sales, or
unit production, in 1940?
The answer to this question
will provide you with b a s i c
background data. 1940 was the
last full peacetime year. It is
the base from which operating
volume and production for fu­
ture peacetime years should be
calculated. You will want to
study and analyze these figures.
Keep your 1940 figures in mind
as your base capacity.
2. Assuming t h a t general
conditions after the war justify
a confident forward outlook, to
what capacity and production
volume should you plan?
3. Are there any machines
or products or services which
you should abandon perman­
ently? Which ones expand and
develop? Are there any ma­
chines or services discarded or
set aside for further consider­
ation?
4. What n e w products or
services are in the development
stages that could be put on the
market when civilian produc­
tion is possible?
5. W h a t investigation do
you need to make now of profit­
able or likely markets for new
products or services you could
add to your line, or of new mar­
kets for products or services
already in your line?
6. Can your present person­
nel develop the future of your
business? (People build busi­
nesses.) Can your present force
service your postwar routes or
make your postwar products?
If not, what type of workers
will you need?
For obvious reasons e v e r y
effort should be made to build
up cash reserves for the post­
war period. A practical plan
for the future takes into ac­
count the capital needed to re­
habilitate equipment, purchase
new equipment, s u p p l y the
equipment, a n d maintain it
long enough to reach its maxi­
mum earning capacity.
© International Arcade Museum
p ro d u c ts
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ON LY
M O O T IN '
BUY
UNITED
STATES
WAR
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AMERICAN FIGHTERS . . . men of the free, fun-loving
breed for whom Bally games were created . . . are now
blasting the enemy out of the sky and sea with the aid of.
war-products manufactured by the B a l l y organization.
Today Bally's only task is to help the Army and Navy
fight for America's "life and liberty." But, when America
turns again to "the pursuit of happiness," bank on Bally
Games and Venders to be in the forefront of post-war
prosperity.
Operators and distributors who want early information on
Bally's post-war eguipment are urged to place their name
on a special mailing list now being compiled for Bally's
Post-War Flash No. 1.
BALLY MANUFACTURING COMPANY S K T W I
AUTOMATIC AGE
http://www.arcade-museum.com/
" A d o p t a F ig h tin g
S h ip ” P la n
Bally Manufacturing Comp­
any is helping the eager dedi­
cation of one great Navy crew
to make it tougher for To jo —
and Adolph — by donating
one important unit of the recre­
ational equipment for t h e i r
new carrier now being com­
missioned.
The unit given is a special
communication s y s t e m —
s p e a k e r s , amplifier, micro­
phone, record changer, conver­
ter, etc., complete — for broad­
casting recorded music thruout
the various crew living quar­
ters on the ship.
Details as to other urgently
A N O T H E R
M O N T H
N E A R E R
V IC T O R Y !
-As
IN T E R N A T IO N A L
M UTOSCOPE
CORP.
PENNY ARCADE HEADQUARTERS SINCE 1895
Manufacturers of Photomatic and Other Famous Coin Operated Equipment
44-01 Eleventh Street
Long Island City, New York
SPECI AL S MA L L C A N D I E S



Pistachio Nuts
Salted Peanuts
Ball Gum




FOR V E N D O R S
Boston Baked Beans
Chocolate Peanuts
Indian Nuts (Pinion Nuts)
Charms
W
r i t e
f o r
O
u r
P r i c e



Midget Burnt Peanuts
Rainbow Peanuts
Pee Wee Licorice
Pastels
L is t
PEANUT SPECIALTY CO.
400
W.
S U P E R IO R
' ..................M
GLASS
ST.
C H IC A G O
A

R
B
AGATE

L
E
S
ASSORTED
................. '
COLORS
Perfectly round. Uniform in size. Work 100% perfect in all Ball
Gum machines. Some operators say returns better than Ball Gum.
10,000 to case only $14.75
Sales limited to not over 10 cases to one customer at one time.
Stickers for Marble machines 50^ per hundred.
F. O. B. Factory. Full cash with order, NO C. O. D.
R
2 0 4 7 - G .,
( I F
So.
IT
I S
6 8 th .
T O
□ Y
T □ R R
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B E
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P H IL A . (4 2 ) P E N N A .
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,
T O R R
4
© International Arcade Museum
C
A
N
S U P P L Y
IT )
needed recreational material
for this ship have been supplied
to several other Chicago manu­
facturers and their announce­
ments are expected as soon as
procurement can be accomp­
lished.
In compliance with war-time
information restrictions, no de­
tails concerning the ship itself,
even her name, are available.
All arrangements were hand­
led through proper Naval offi­
cers. It is anticipated that this
information may be released
for publication after the war.
In announcing the gift, Bal-
ly’s President, Ray Moloney,
stressed the desirability that
the entire industry — manu­
facturers, distributors a n d
operators — join immediately
in raising an “Adopt a Fight­
ing Ship” Fund to furnish simi­
lar recreational material for as
many more of our new ships as
we can.
He suggested that due to
present war-time conditions,
the coin-machine trade jour­
nals would be the best medium
for putting this over. His pro­
posal is that the publications
unite in sponsoring the drive
and, since Chicago is the nor­
mal trade center, set up a Chi­
cago “Fund Headquarters.” He
feels certain that if the indust­
ry responds in its usual thor­
ough fashion, Bally can ar­
range for proper Navy appli­
cation of the fund collected.
Mr. Moloney reported that
the i d e a developed through
friendship with the Comman­
der of one of the new ships,
who pointed out that although
recreational equipment — as
music, record supplies, athletic
gear, card and checker-type
games — is a valuable morale
builder, it naturally cannot be
provided as basic ship equip­
ment. In moving to supply one
such item for this ship, the
greater idea of an industry­
wide project was born.
AUTOMATIC AGE
http://www.arcade-museum.com/

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