Automatic Age

L O O K I N G
By
FR AN K
C.
F O R W
P E T R IN E ,
P r e s id e n t a n d
A U T O M A T I C
BUILD ON BEDROCK
This is a “sellers’ market” unlike anything ever
experienced in the past. An unprecedented de­
mand for goods produces a “sellers’ market.”
Today, there is a great demand for goods. But
another reason created the “sellers’ market”—
mandatory curtailment of civilian-goods produc­
tion.
So here ends the era of the “opportunist.”
Automatic Age IS “The World’s First Coin Ma­
chine Magazine.” It was first to recognize the
existence of a coin machine industry with its own
birth-right. With the establishment of its status,
the industry left its waddling clothes— grew,
strengthened, and prospered.
This monthly magazine did much to BUILD
this industry. It facilitated the getting together
of the buying market and the producers. It be­
came a potent force for the development and dis­
tribution of machines and merchandise.
Came the lush times. The industry flourished.
It was ripe for a period of extravaganza. Aggres­
sive interests educated certain manufacturers to
spend their money quickly and lavishly. The in­
dustry speeded along at a reckless pace.
A R D
P u b lis h e r
A G E
SOME HINTS FOR VENDING OPERATORS
The future should hold no fears for the oper­
ator who has his route in TOP CONDITION, and
keeps it that way. There are problems to face
and problems to solve. Your future rests upon
your ability to meet the current situations. There­
fore, a number of operators will either be out of
business entirely or else they will have a better
business.
Among those operators who will not survive
the rigors of conducting business under a war
economy and all its implications, are the CARE­
LESS OPERATORS. They have made no study
of their locations; they have not learned from
their experience which merchandise and which
locations are most profitable.
The SUCCESSFUL OPERATORS will stay in
business because they know what each and every
machine and location is doing; they study loca­
tions, machines, merchandise—and the results—
and strive to get the maximum results from
MORE of their machines and locations.
It is possible to increase profit from present
locations and machines; it is possible to pay less
commission to combination locations. There are
s e v e ra l m e th o d s o p e n to o p e r a to r s w h o w a n t to
I ’ve heard a lot of “arguments" why certain
manufacturers spent big money every week— but
strengthen their business; to put their routes on a
real business basis. R. H. Adair points the way
i t j u s t d o e s n ’t a d d u p in a s e lle r s ’ m a r k e t , w h e n
in h is a r t ic le o n p a g e 11 o f t h i s is s u e .
manufacturers’ production is restricted by fiat.
The coin machine industry will survive as an
industry due to the loyalty and hard work of the
men and ivomen whose money and talents are
devoted to this business as a permanent institu­
tion and not as a flash-get-rich-quick enterprise.
Established operators will come through. The
destiny of the coin machine industry is and ivill
be in their hands. The future will recognize new
leaders from the ranks of those who serve.
8
BLACKOUT FOR SMUTTY RECORDS
A few months back, Automatic Age turned
down an advertising contract from a company
specializing in suggestive records. Advertising
volume has not been lush—so our gesture was in
no way dictated by the urge to make a “grand­
stand” play.
Suggestive records are detrimental to the auto­
matic phonograph business. There is no place for
AUTOMATIC AGE
© International Arcade Museum
January, 1942
http://www.arcade-museum.com/