Automatic Age

Issue: 1942 January

I know one store which never
loses a customer except by
death. It doesn’t even lose them
when they move away, because
they like the treatment they re­
ceive so well they buy by mail.
The head of that firm is a good
friend of mine and I ’ve talked
to him many times about his
philosophy.
“I don’t do anything other
business men don’t do,” he told
me.
But I protested that he did.
“No, I don’t,” he insisted.
“Maybe I like friends better
than other folks. Like to have
people around me. So I look
upon the good folks who come
into my store, not as customers
on commercial bent, but as per­
sonal friends. And I treat them
as I treat a friend. No intelli­
gent man or woman ever loses
friends. Why then should you
lose customers? You keep your
friends by being honest with
them, by being friendly with
them, by being interested in
them. You keep your business
friends in exactly the same
way.”
5 ait U]overt or
S T O P W O R R Y IN G
A B O U T B A LL GUM
TRY OUR NEW, SENSATIONAL
CANDY SKEE BALLS
MADE IN 1 2 AND
W r ite
F re e
SIZE BULK
S a m p le s
T o d a y !
Northwestern Sales & Service Co.
589 C O N E Y IS L A N D A V E ., B R O O K L Y N , N. Y. (Tel:
58 F R E L IN G H U Y S E N A VE., N E W A R K , N. J.
n *
HOWRY
Handshaking
M achine
WATCH
© International Arcade Museum
4-2266
( T e l : Bl? g g y )
P R IC E $ 1 7 .9 5
One-third cash Balance COD.
DAKOTA
THI S
M A C H IN E C O M P A N Y
Huron, South Dakota
SPACE
he, horses are classified into the
fast ones and the slow ones. You
would think that only a fast
horse has a chance, but that is
wrong, because some of the slow
ones can run rings around the
fast ones on muddy tracks. So
they are kept for special condi­
tions.
“Some salesman are fast mov­
ers and some are slow,” said the
executive. “I mean by that some
men move faster by nature than
others; they think and act fast­
er. Normally, they’re your best
salesmen. But not always. Some
territories are better adapted to
the slow movers. All I do is to
study my men, and put them
where their natural tempo fits
them. And it seems to work.”
January, 1942
B U C K M IN S T E R
Shake hands with your friends when you
meet? Sure. When you see “Howdy” you
shake hands. It’s the natural thing to do. A
legal penny machine—sensational earnings.
Try an advance sample.
A
N ational
low?
The sales manager, noted for
his success record in three dif­
ferent industries, noted also for
his ability to make men, was
telling me the other night about
his system. The curious thing
about this man is that he was a
trainer of race horses before he
became a sales executive.
“And I suppose you apply the
lessons you learned on the race
track to the sales force,” I ven­
tured.
“That’s it exactly!” he ex­
claimed. “Who told you?”
“No one. It was just a guess.”
“And a most excellent one!”
he said, enthusiastically.
“Tell me about it.”
He did. He told me for half
an hour. Then I asked him
questions for another hour. I
do not believe I ever spent time
so interestingly.
Around the race tracks, said
fo r
Vs
NEXT
I SSUE.
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10 or more
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Each column
holds 3'/2 lbs. of
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RUSH YOUR ORDERS WHILE THEY LAST!
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Vendors, Counter Games,
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; I.L.MITCHELL & CO.
MACHINES AND SUPPLIES
1141 DeKalb Ave., B'klyn, N. Y.
AUTOMATIC AGE
http://www.arcade-museum.com/
43
W a r D e p artm e n t Thanks
For G ift o f P honographs
These instruments, all ship­
ped to American O v e r s e a s
Bases, arrived in time for
Christmas.
Commented Mr. J o h n s o n ,
“The Rudolph Wurlitzer Com­
pany considers it a privilege to
present the United States Army
with these instruments. We
long ago learned that music is a
vital builder of morale. If in
the far-flung overseas bases of
our armed forces, these Wur­
litzers help the boys to pass the
time when off duty, as hundreds
of Wurlitzers are doing in our
home bases, we’ll be mighty
happy.”
^OPERATORS | A
Big Income on Small Investment, with
Route of Prophylactic Latex Venders in
Taverns, Nite-Clubs, etc. For Details
Write
.
Modern Distributing Co.
17400 Kentucky Ave.
Detroit, Mich.
^
w
rA
Major Austin S . Doyle, U. S. Army Morale Branch, thanks assistant general sales manager
Ernie Petering of The Rudolph Wurlitzer Company, tor his organization's splendid gift of 66
Wurlitzer phonographs.
A
A
WAR DEPARTMENT
OFFICE OF THE CHIEF OF THE MORALX BRANCH
13
095
Rudoloh .Airlitzer Conpany, The
( - - ) WH
12 1 41
If You're N ot G e ttin g
As Much Business As
Y o u 'd Like To H a v e
r’liO
WASHINGTON
Decejnoer
5 , 1941 .
2
„ r . Carl . Johnson, Vice-President,
The Rudolph '..urlitzer Company,
Uorth Tonaw&ada, i-Jew York.
If you’re not doing all the business
you can handle, there’s something
wrong with your sales promotion—
and it’s our job to help you find
out what it is and help you correct
whatever is wrong.
Dear S ir:
I t is indeed a great pleasure to accept, for the
We’re sales promotion and adver­
tising counsellors, with many years
of experience to back up our judg­
ment; and we’d like to talk to you
about your sales problems.
aen of the arned forces in outlying bases, the very generous
Christmas present of The Rudolph V/urlitzer Cocpany.
This
g ift of f if t y automatic phonographs w ill contribute substan­
You can write us at any time, lay
the facts before us, ask our advice,
and not be afraid we’ll send you a
bill for service.
t i a lly to the conte.itaerrt and well-being of the sen serving our
That’s not the way we do business.
of your g ift w ill be informed o f the naae of the donor.
If, after investigating your prob­
lem, we decide there’s a place
where we can fit into your picture,
we submit our recommendations
and quote a fee.
sure these nan w ill be deeply appreciative.
country in isolated locations.
The personnel at the stations receiving the benefit
I an
Yours sincerely,
But any preliminary investigation
you want made is at our expense,
without obligation to you.
F. H. OSBORN,
Brigadier General,
Chief of the Korale Brat.ch.
Won’t you write us your problem?
CHARLES B ROTH & ASSOCIATES
C. of C. BId'g
44
Denver, Colorado
Wurlitzer vice-president, Carl Johnson, received the above letter of appreciation from
Brigadier General F. H. Osborn, Chief of the Morale Branch, who supervised the placement
of fifty of the sixty-six Wurlitzers donated.
AUTOMATIC AGE
© International Arcade Museum
January, 1942
http://www.arcade-museum.com/

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