Automatic Age

Issue: 1942 January

A
C H A M P IO N
ALW AYS
DOES
" W it h c o n fid e n c e in o u r
a rm e d
fo r c e ■ s , . ■ ■ w it h • th e
u n b o u n d i n q d e t e r m in a ­
tio n
of our
w ill
g a in
th e
p e o p le , w e
in e v ita b le
tr iu m p h . So h e lp us G o d .”
F ra n k lin D e la n o R o o s e v e lt
D e c e m b e r 8, 1941
Arthur H. DuGRENIER, Inc.
15 Hale Street
Haverhill, Mass.
candy bar machines should see
to it that he has plenty of penny
vendors on his route.
Less Com m ission to
Co m bination Locations
In the light of knowing that
costs will go up on 5c bars it is
well to repeat that penny gum,
peanut, or candy machines offer
a solution as to how you can re­
duce your expenses and thus re­
tain more of the profits.
Try to install both penny and
nickel merchandise vendors on a
straight 10 % commission for
both types of machines. By pay­
ing only 10 % on the penny ma­
chines you can offset any in­
crease in costs which may go on
12
the nickel bars. Even if you are
forced to pay 15% commission
on both penny and nickel ma­
chines you will still find that the
penny vendors produce enough
to offset the 5% extra commis­
sion you are allowing on the
nickel machines.
Don’t overlook penny vending
machines as they are good insur­
ance to hold locations from com­
petition— open up new locations
for your 5c candy bar machines
—and make extra profits from
existing locations. Plan to use
as many of them as you can on
your route.
Brighten Future W ith Profit
The path ahead is not a bit
AUTOMATIC AGE
© International Arcade Museum
black to the merchandise vend­
ing machine operator who now
plans to put his route on a real
business basis. He will simply
have to do this if he wants to
stay in business. The slipshod
careless days of operating vend­
ing equipment are a thing of the
past. From now on the opera­
tion of v e n d i n g machi nes,
whet her t hey be penny or
nickel; whether they fall in the
class of peanut machines, drink
vendors, or candy bar machines,
is going to be a real honest to
goodness business.
A year from now there will
still be plenty of merchandise
vending machine operators left
in business, in spite of the many
who will give up or be forced
out. You will find that those
operators still in busi ness,
whether they be small or large
in size, will conduct their opera­
tion with real business ability.
At a moment’s notice they can
tell the location and producing
power of each and every one of
their machines. They can tell
you from their books just what
profit is being made on their
business. And as far as the mer­
chandise used in their machines
— they will know everything
that is to be known about the
kinds of candy bars, why certain
types sell better, and just where
and when to use various bulk
merchandise and packaged
goods in penny machines. Their
knowledge on their ve n d i n g
business in all phases will be
complete.
It is never too late to change.
You alone know whether you
have to or not in order to be in
the vending business during the
coming year. The future should
hold no worries for the operator
who has his route in “top” con­
dition and keeps it that way. He
will keep going—at a profit.
Lena: “Oh, darling, I ’m
afraid our elopement will un­
string mama.”
Clive: “That’s all right,
dearest, we’ll wire her.”
January, 1942
http://www.arcade-museum.com/
KEEP THE DOOR CLOSED
ON SUGGESTIVE RECORDS
G o o d M usic Assures Future
By JACK NELSON
Vice President & G eneral Sales M anager
R ock-O la M a n u fa ctu rin g C o rp o ra tio n
Every once in a while some
newcomer with little or no con­
cern for the future success of
the phonograph business comes
up with the idea that suggestive
records will improve the phono­
graph business. Locations, oper­
ators, and distributors suffer as
a result of such undesirable pro­
motion. Many patrons visiting
the locations will cease playing
automatic phonographs.
It was only a few years ago
that suggestive records first
came into existence in the coin­
operated phonograph field. It
required only a short time for
the practice to be stopped by
dr a st i c moves of farsighted
representatives of the automatic
phonograph industry in cooper­
ation with the Government. The
Government deals hard with
“smut”—either in the printed
word, pictures, or recordings.
"Blackout" Sm utty R eco rds
From my experience through
acquaintance with phonograph
operators I know that most of
them are good business men . . .
shrewd and alert in this fast-
moving business world of ours
today. So it is up to these men
who represent our business to
the public to lend every support
for a “blackout” of suggestive
and smutty records.
How thoughtless for an oper­
ator to use suggestive records
especially in these prosperous
times when phonograph earn­
ings should be the highest since
prohibition was repealed. And
what a dangerous mistake it is
for locations to allow operators
to use suggestive records on
their phonographs. Surely, the
tavern owner has many prob­
lems to keep his business clean
and aboveboard. Any tavern
owner will see the light if he is
forewarned and the danger is
properly explained to him.
M inority Risk M a jority
Of course there will always
be a small minority who ask for
risque r ecor di ngs. But the
minority do not pay your rent,
buy your trucks, and show you a
profit at the end of the year. In
the automatic music business
you cannot cater to the minority
without offending the majority.
Don’t be misled into thinking
you can purchase a few of these
records for a few appropriate
spots, and control them so they
will not tear down your good
reputation. Once you get started
in the handling of suggestive
records, with the responsibility
for placing them divided among
several of your men, you will
find yourself gradually flirting
more and more with trouble. A
further hazard is the fact that
•January, 1942
© International Arcade Museum
some locations have additional
loud speakers which duplicate
the recording to passers-by on
the street—or to another part of
the establishment.
J A C K NELSON
The recording companies have
invested millions of dollars to
give the phonograph operator
good-playing, clean records. The
famous orchestra leaders and
artists are doing everything pos­
sible to show the phonograph
operators that they, too, want to
cooperate for the stability and
permanency of the phonograph
operators’ business. The Auto­
matic Phonograph Manufactur­
ers’ Association is also striving
for the stability and future of
the business.
So let’s all cooperate in this
one move to stamp out the germ
that eventually will eat away at
our business until there is noth­
ing left of it. Keep the door
closed on suggestive recordings
—there is no place for them in
our business.
GROOMING "YOU HAUNT MY
HEART" AS HIT BALLAD
As the old year bowed out, the
Associated Music Publishers,
Inc. (AMP) current plug ballad
YOU HAUNT MY HEART was
bowed in by means of a double
plug with Lanny Ross featuring
it on his CBS Program the same
day his Victor Record No. 27723
was released. An even bigger
break will be a triple play by
James Melton scheduled for the
week of January 19. The Tele­
phone Hour Tenor will sing it
on his NBC Red Ne t wo r k
Stanza on Monday, and later in
that same week his Victor Red
Seal Recording No. 18466 will
be released. Completing the
three way tie up, the song will
be featured as James Melton’s
Hit of the Month in the March
Issue of Radio and Television
Mirror Magazine which comes
to the newstands the last week
of January.
AUTOMATIC AGE
http://www.arcade-museum.com/
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