Automatic Age

Issue: 1941 May

PERFECT WORKING ORDER
o f machines is industry's best a d v e rtis e m e n t— bulk m erchandise
vendors o p e ra tin g can be sim p lifie d by w atchin g im p o r ta n t
fa c to rs : mechanism con ditio n a n d q u a lity confections ------
ARDLY a week goes by
without a story appear­
ing in newspapers pok­
ing fun at the “gyp” vendor—
some one machine that accepts
patrons’ coins and then stub­
bornly refuses to deliver any
merchandise.
Manufacturers take all precau­
tions not to allow any of their
machines to pass inspection un­
less they operate perfectly to
give fair value for money in­
serted. The fault, whenever it
occurs, even though occasion­
ally, lies with the machine after
it gets out on location.
Blame for such a condition
should not always be placed on
the operator either, since he
makes an honest effort to satisfy
his customers. He knows that
his business will not last long if
his machines take a coin and
then fail to deliver merchandise.
H
A FEW IM P O R T A N T FAC TO R S
TO A V O ID V EN D O R FAILUR E
Vendor failure can be directly
traced to just a few important
factors, and these might be
briefly stated as follows:
“Clustered” confections
or imperfectly f o r m e d
pieces, which jam the vend­
ing mechanism.
Kusted mechanism due to
entry of moisture, sleet,
snow or rain.
Tight mechanism, espe­
cially after a hurried ser­
vicing.
M e c h a n ism th a t seldom
if ever sees a d ro p o f oil.
Dirty coin chute.
In c o rre c tly set slug ejec­
to r or coin chute th a t ac­
cepts coins b u t does n o t
tr ip release b ar.
Operators can doubtless add
other reasons to this list, but in
the main they appear to consti­
tute the majority of vendor
failures. Fortunately, each one
has its remedy. It is almost cer­
tain, moreover, that the really
successful operator may find one
or another of these troubles
along his route from time to
time, but he certainly corrects
it on the double quick.
SPE C IA L PR O C ESSIN G O F
C A N D Y NECESSARY FOR
V E N D IN G TRADE
To experienced bulk vending
machine operators, “Hard Shell”
or “Hard Pan” confections
stand as a symbol of quality
merchandise. These terms dis­
tinguish vending machine can­
dies made under that process
from other candies which, al­
though they may look the same,
are of a different consistency.
Actual tests show that ordinary
candies are more affected by
climatic changes than are the
“Hard Shell” or “Hard Pan”
candies.
The ordinary variety of candy
for bulk vending machine use is
unsatisfactory because it has
practically no resistance to hu­
midity and heat, while the
“Hard Shell” or “Hard Pan”
varieties resist heat and humid­
ity to such an extent as to
remain free flowing. The use of
quality, especially processed
candy actually saves the opera­
tor money, due to fewer service
calls to the machine and less
spoilage of merchandise.
There is nothing that irks a
person more than to put a coin
into a machine and receive noth­
ing in return. Usually vendors
are located in busy spots, and
May, i941
© International Arcade Museum
AUTOMATIC AGE
the customer does not want to
bang on the case to get his coin
back for fear he will look cheap.
PUBLIC C O N F ID E N C E
BUILDS BUSINESS
When one stops to examine
the workings of the vending
machine business, a wonderful
picture of public confidence pre­
sents itself. No one can deny
that it is the people who have
made the vending machine in­
dustry what it is, and they seek,
in return for their continued
patronage, only fair returns for
their money.
It is not enough merely to
open a vendor, grab a box of
gum or candy, shove it into
place, take out the money, and
be on the way. Frankly, such
practice is nothing short of busi­
ness suicide. In every case, a
vendor that is earning good
money should be looked upon as
an important link in the opera­
tor’s chain of making a living.
A faulty vendor or a location
lost because of a faulty vendor
is just like taking a pay cut, for
that is exactly what it amounts
to.
REPLACE F A U LT Y
PARTS,
ENTIRE M A C H IN E , OR
CLUSTERED C A N D Y
Vendors of every type should
be given careful attention at
each servicing. If coins are
stuck in the coin chute, they
should be dislodged and the
faulty coin track fixed or re­
placed if necessary. Low cost
of vendor parts is a big point
in favor of operators, for rarely
do parts involve more than a
few nickels.
This means that spare parts
can always be carried around so
15
http://www.arcade-m useum.com/
that quick repairs can be made
right on the job. If shop work
is required, then an extra vendor
should be on hand so that it can
be put immediately in place of
the faulty machine. In this
way, a location will never be
lost because it is open to compe­
tition. If the candy fill does not
flow freely due to clustering or
imperfect forming, refill with
quality merchandise.
It should be pointed out that
most operators do take pride in
correct operation of their equip­
ment. They know when they
relax in the evening after a
day’s work that everything is all
right. But it is the operator who
considers only how much he can
get out of his machines, and how
little he can give in return that
injures the good will of the in­
dustry as a whole.
As in any line of endeavor,
however, the industrious, fair,
and far-sighted business man al­
ways comes out on top. He has
learned through experience that
if he keeps the tools of his pro­
fession clean and constantly ac­
tive, his net profit account will
come out at the end of the year
on the black side of the ledger.
CMI INSTALLS OFFICIALS
Wednesday evening, April 30,
in Bal Tabarin, Hotel Sherman,
a large and representative group
of members participated in the
installation of Coin Machine In­
dustries, Inc. officials for the
coming term.
Dave Gottlieb, retiring presi­
dent, opened the meeting, asking
all to stand and sing the national
anthem, “The Star Spangled
Banner.” G e o r g e Moloney’s
tenor revealed a little known ac­
complishment, and gave all
voices much encouragement to a
ringing finish.
“George Moloney is youngest
CMI president,” Dave said in in­
troducing his successor. “It
shows the older men place confi­
dence in the younger men by
electing them to responsible po­
sitions. Under George’s guid­
ance, this association will ad­
vance faster than it has before.”
President Moloney replied by
pointing to the fine record al­
ready achieved, and that— “if we
help each other a little bit we’ll
all get along.” He then intro­
duced the following officers and
M U S IC M E R C H A N T ORDERS M O R E V IC T O R Y M ODELS
Fred
Rice, Sen
Prencisco
M usic
M erch an t,
p ie c e d
ano the r substantial o rder fo r
V ictory
directors, who took a bow and
spoke a few words:
Dick Hood, First Vice Presi­
dent : “Got a lot of plans for the
future. Looking forward to the
next show.”
Bert Gebert, Second Vice
President: “The times require
cooperation of all.”
Dave Gottlieb, Treasurer.
John Chrest, Secretary: “Will
do all I can.”
W. E. Bolen, Director. (Un­
able to attend; wired good
wishes.)
Homer Capehart, Director:
‘We can be proud of our indus­
try.”
Richard Groetchen, Director:
‘Will give all the support I ’m
capable of giving.”
David R o c k o l a , Director:
(Unable to attend; represented
by T. L. Maurada.)
Walter T r a t s c h , Director :
“Glad to be here.”
Sam Wolberg, Director: “We
can all cooperate for our mutual
interests.”
Jim Gilmore, Secretary-Man-
ager: “Never worked with a
finer group of men. Anything I
can do to further CMI I ’ll do it
with all I ’ve got in me.”
Herb Jones, Publicity Chair­
man, received high praise for his
outstanding work.
While there was a minimum of
speech-making, there was plenty
jf good food, swell entertain­
ment, and a spirit of good fellow­
ship. Solid cooperation and pull­
ing together for a bigger and
better industry formed the key­
note of the meeting.
Los Angeles— Coin machines
are popular with soldiers and
sailors, report the leaders on coin
machine row.
M o d e l W u rlitze rs recently with C a lifo rn ia- S im plex , W u rlitze r's W e s t C o a s t D istributors.
L ooking
on
are
H erb
K lemm e,
C a lifo r n ia
Sim plex
representative
and
W u r litz e r
Factory
R epresentative, Ed W u r g le r .
A c c o r d in g to Ed, "The first 1941 V ictory M o d e ls to g o o u t on lo c a tio n dem o ns trate d such
u n e q u a lle d
e arning
running
hig h
at
power
th a t m any
levels under the
M usic
M erchants
im petus o f fa c tu a l
reordered
a t once.
S ales are
p ro o f th a t these V ictory
g re ate r p lay and make more m o n e y !"
16
© International Arcade Museum
still
M o d e ls g e t
AUTOMATIC AGE
San Antonio — Distributors
find Mexico a steadily improving
market for machines of all
kinds.
May, 1941
http://www.arcade-museum.com/

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