Automatic Age

Issue: 1941 June

50,000 JACK KNIVES
GIVEN AS PREMIUMS
0 ,0 0 0
“ More than 5
jack
knives have been sold in the
past 30 days to supply operators
of Esquire Premium Vendors,”
report officials of Victor Vend­
ing Corp., Chicago. “ This vol­
ume of premiums is an indica­
tion of the fast play being en­
joyed by operators of this new
merchandising plan. The Es­
quire Premium Vendor ranks
with the best penny machines
on the market, and is as popular
with operators and location
owners as ice cream sodas are
with children.
“ Notarized letters in our com­
pany’s files tell that many of the
Esquire Premium Vendors aver­
age between $1 to $3 a day.”
Victor has doubled produc­
tion to bring deliveries closer to
the tremendous demand. “ We
want to thank all our customers
for being so patient during the
time when deliveries wereslow,”
Victor executives said.
The premium insert is one of
the Esquire Vendor’s chief at­
tractions, being molded from
one piece of plastic. The insert
can be removed and replaced at
will without fear of breakage
or damage, making for easy
cleaning. Whenever the opera­
tor desires to change to straight
bulk vending of candies or nuts,
the premium insert is easily re­
moved.
“ Supplementing the knives,
pens, and pencils, a new line of
premiums will be made available
soon,”
Victor officials said.
“ These new items will be even
more generally useful and popu­
lar.”
NOTICE
f
Vending Machine Operators
in
Rocky Mountain States
Y o u can n ow g e t a ll y o u r v e n d ­
in g su p p lies fro m D o ra n -G en ­
e ra l N u t Co. in D en ver.
A c o m p lete lin e o f s alted nuts,
m ixes, charm s, can d ies etc.
F e a tu r in g th e P a n C o n fe c tio n
Co. lin e o f can d ies o f C h icago.
A ls o d e a le rs in n ew and used
p enny and n ic k e l ven d ers.
P ric e s r ig h t, s e rv ic e fast, q u a l­
ity a lw a y s d ep en d a b le.
‘VfJrite j^or f-^rice oC iit
Doran-General Nut Co.
1300 FOX ST.
DENVER, COLORADO
• O p e r a to rs , A s k U s A b o u t O u r #
• F in e L in e O f C arried N u t s T o #
• F i l l In On Y o u r R o u t e C a l l s . #
OPERATORS
Insist On An
Automatic Phono Needle
W ith
S Y M P H O N IC T O N E
Sample 35c
THE
ELDEEN
CO .
2000
Plays
1 7 6 West
Wisconsin,
M ilwaukee,
Wis.
RESTAURANT a s s o c i a t i o n h e a d c o n g r a t u l a t e s
G ORDON SUTTON
A t the recent Indiana State
Restaurant Association banquet,
the honor guest was Grace K.
Smith of Toledo, president of
the National Restaurant Asso­
ciation.
Greatly attracted to the beau-
y of the Wurlitzer 850 dis-
P ayed there, she expressed her
flin g s to Gordon B. Sutton,
Sa
manager of the Guarantee
Jlme,
Distributing Company, Wurlit-
zer’s Indianapolis distributor.
“ Naturally we were delighted
with the nice things Grace
Smith said about Victory Model
Wurlitzers,” commented Mr.
Sutton. “ They reflect a feeling
shared by thousands of restau­
rant owners from coast to coast
— for play appeal, eye appeal
and crowd pulling power, W ur­
litzer is way in the lead.”
194 !
© International Arcade Museum
SMALL INVESTMENT!
STEADY INCOME!
DOUBLE­
VALUE
PH O NO
S e l e c t iv e M o d e l . M o l d s i 6 R e c o r d s
KEEPS YOUR LOCATIONS PERMANENTLY
• WRITE FOR DETAILS TODAY •
BUM
AUTOMATIC AGE
http://www.arcade-museum.com/
69
Soundie Machine to Aid Recruiting
M ech a n ic a l device, in C it y H a ll,
to spur enlistments
OW that the Arm y is be­
ing mechanized, recruit­
ing for the armed forces
of the United States also is be­
ing mechanized.
A t 10 o’clock this morning the
first mechanical Arm y recruit­
ing device in the country will
go into action in City Hall. In
the lobby will be placed one of
the new soundie machines and in
the machine will be a ten-minute
Arm y film entitled “ The A ir
Arm y.”
Capt. Winston V. Morrow, in
charge of recruiting here, who
received the film from recruiting
headquarters at Syracuse Satur­
day, announced that the movie
gives any person interested an
excellent view of the Arm y A ir
Corps both in peacetime and in
wartime.
It shows airplanes flying in
formation, pictures them oper­
ating in the field in co-operation
N
with tanks and armored divi­
sions, gives examples of dive
bombing and its effects, shows
the release of bombs, the courses
of the missiles and the effect of
the latter. The training of the
recruit to become a pilot also is
portrayed.
Capt. Morrow said the me­
chanical recruiting plan is being
tried out here as a result of an
idea conceived by Frank T. Cur­
ran, distributor in this area for
Panoram
soundie
machines.
Curran donated the machine to
be used today for the use of the
A rm y .— Courier Express, Buf­
falo, N. Y., May 12, 1941.
CAMPAIGN FOR
TOURISTS
Minnesota operators look for
great results from the state-
sponsored tourist
promotion
campaign.
RUMBA UNSEATS
JITTERBUG
The rumba bug and conga bug
are unseating the jitterbug in
Philadelphia phonograph loca­
tions. The advance of the two
Latin American dances was
slower here than in New York.
Fox trots maintained their
popularity in middle class loca­
tions long after rumbas and
congas were pushed hard in
night clubs.
The newly evident swing to
Latin steps means dancers, hav­
ing heard “ Frenesi” and “ Ama-
pola” steadily on hit parades
since the first of the year, finally
gave in to the much-plugged
good neighbor policy.
Teensters who used to jitter­
bug in ice cream parlors now
Latin-bug
instead.
Location
managers help the operator by
hiring older girls to teach the
new steps to high school stu­
dents. The approach of hot
weather is expected to rush the
new dance trend, because rumba
and conga take less energy than
jitterbugging.
&
HAPPEL ANTICIPATES BIG
RESORT BUSINESS
Increased resort business is
expected in northern Wisconsin,
according to William Happel,
head of Badger Novelty Com­
pany, Milwaukee.
Operators’
collections are higher and ma­
chines are being moved more
rapidly. Persons taking vaca­
tions for the first time in several
years are expected to balance
any falling off of resort patron­
age from selective service.
NEW PHONO OPERATORS
" A dime is all it takes," says Lanny Ross, popular radio and record artist, to his manager,
S . Cohen. The machine he is about to play is the M ills Panoram Soundie, automatic movie
machine. Top right: Jim Hudson, M ills Man.
VO
A U T O M A T IC AGE
© International Arcade Museum
Atkins & McClure Amuse­
ment Company opened for busi­
ness as exclusive Wurlitzer oper­
ators in Houston, Texas re­
cently. W. C. Atkins and Fred
McClure are owners; Mary Eliz­
abeth Jackson is secretary.
June, 1941
http://www.arcade-museum.com/

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