Automatic Age

Issue: 1941 July

OPERATORS PRAISE
G. V. GUM VENDORS
Operators from all over the
country are sending letters to
the G. V. Corporation praising
the money-making qualities of
both the G. V. outdoor and stan­
dard Adams gum vendors. In
voicing their acclaim of the Out­
door model many told of placing
the machine on location in spots
never before used, and thus in­
creased their collections consid­
erably.
“ These letters prove that the
outdoor vendor is living up to
all expectations,” stated Miss A.
M. Strong. “ It is opening up new
locations, and promises to be
more and more popular with the
operators when they learn of its
penny-pulling powers.”
Another letter stated: “ Inci­
dentally, the 25th of this month
will mark the anniversary of the
locating of my first gum ma­
chine. It has sold an average of
$3.25 a month during that time,
but the most remarkable fact is
that during the entire year it
has never been out of order for
any reason.”
"IT'S THE GRANDEST," SAYS SOPHIE
Sophie Tucker and M ills Empress— " I t ’s the gra n d est and best music box ! ever stood a lo n g ­
s id e ," says S o p h ie.
P icture was taken in B ill Frey's, M ia m i show room .
70
AUTOMATIC AGE
© International Arcade Museum
G.
V. has been receiving nu­
merous requests for their free
book “ Profits From Pennies.”
This book is a complete guide to
successful operation of gum ma­
chines and was edited by Walter
Mann, who is considered by the
entire industry, the outstanding
authority on gum vending ma­
chines. Requests for this book
have been followed by orders in
almost every instance.
WHAT THREE
VENDORS CAN DO
There are lots of stories told
about men who started from
scratch and made a mark for
themselves in life, but few such
stories indeed concern men who
did the same thing with the op­
eration of candy bar vendors.
Charles Ruhl, who used to sell
real estate, can tell anyone who
wants to listen that he got his
start in the vending machine
business from scratch, and he’s
pretty well off today.
Ruhl claims that some years
ago he sold a party a section
of farm land and the buyer did
not have quite enough money to
complete the deal. He did have,
however, three candy bar ven­
dors that were in fairly good
shape. Ruhl took them and
called it a deal.
Polishing the machines up,
Ruhl scouted around, and after a
few calls was able to place them
all. He didn’t have much faith in
them and states that he left them
on location for two weeks before
he decided to go around and see
what they were doing. In every
case, he says, the machines had
been sold out. The locations
wanted to know what the matter
was, and after assuring them
that he would fill the machines
and maintain better service,
Ruhl kept his promise.
Now, not only does Ruhl con­
tinue to service his original lucky
three machines, but he has gone
into the business on a larger
scale and says he wouldn’t trade
it for any other job.
July, 1941
http://www.arcade-museum.com/
NAME BANDS FEATURED
Fred Mills,
president of
Mills Novelty,
announced the
receipt of two
m ore soundie
reels fo r the
Panoram mov­
FRED MILLS
ie m achine.
“ The reels are coming in reg­
ularly now and every Friday
sees a new one on the reviewing
stand,” stated Mr. Mills.
Herbie Kay and his orchestra
give out in “ I’m Looking Out
The Window” with Ellen Con­
ner, vocalist, featured. Rito Rio
stars in “ Feed The Kitty,” di­
rected by Reginald LeBorg.
Maya’s Pan-American orchestra
are seen in “ Pan-Pan-Pan;”
Mitchell Ayres presents Mary
Ann Mercer in “ You’re A Lucky
Fellow Mr. Smith;” “ The Same
Old Story” stars Joy Hodges
with Rudolph Friml, Jr. music.
Swede Nielsen vocals with
Johnny Long’s orchestra in
“What-cha Know, Joe.” The
Kidoodlers in “When The Cir­
cus Comes To Town.” Alvino
Rey and his guitar are seen in
“ The Whistler And His Dog.”
BALLY BUILDS NEW
BASEBALL GAME
The
M a il O r d e r A n g le
Announcing p rodu ction o f
Speed Ball, new five-ball base­
ball bumper game, George Jen­
kins, general sales manager of
Bally Mfg. Company, stated
the game is a “ by request” num­
ber, production of which will be
limited by the present demand
for multiple and console equip­
ment.
“ The outstanding success of
Bally’s Play Ball,” Jenkins ex­
plained, “ resulted in a clamor
for another fast-play baseball
novelty game. The engineering
department got Speed Ball ready
— incorporating the best fea­
tures of Play Ball and adding
new popular scoring features.
“ As we are already behind on
delivery of larger equipment,
Speed Ball will have to be a
‘limited edition.’ Naturally, all
Speed Ball orders will be shipped
in rota tion , first come, first
served.”
Gray Gordon and his band are
featured in “ The Mexican Hat
Dance” with Marcheta handling
the dance routine. Les Brown
and his orchestra feature Doris
Day, vocalist, in “ My Lost Hori­
zon.” Mitchell Ayres presents
Tommy Tailor in “Boogie
Woogie Bugle Boy.” Nano Rod­
rigo with Nilda dancing in
“ Gangarria.” “ Tying Apples On
A Lilac Tree” with The King
Sisters and Alvino Rey. Tony
Pastor and band do “ Corn On
The Conga.” The Eton Boys in
“ My Little Girl.” Dave Schooler
and His Twenty-One Swing­
hearts in “Pavanne.”
July, 1941
© International Arcade Museum
Wliat It Will Do For
Your Advertising
The hardest-boiled advertising
school in the world is the mail
order school, which is made up
o f realists who face facts.
If you’re not entirely satisfied with
results of your advertising and
sales promotion, we’d like to talk
to you about putting it on a mail
order basis— introducing this mail
order angle.
We’re sales counselors with a long
and distinguished record for sales
at low cost. Twice we won the
Premier Award of the Advertising
Federation of America for our
campaigns.
We have assisted
many executives to more sales and
lower selling cost.
If you have a sales or an adver­
tising problem; if you could use
additional business at low cost, we
invite you to write us. No cost,
no obligation for our analysis of
your problem.
Charles B. Roth
and Associates
Chamber o f Commerce Building
Denver, Colorado
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enchanting guest rooms of a new era
. . . an incomparable parade of swing
kings . . . flaming sword dinners in
college inn's panther room and malaya
room . . . a ll nine restaurants offer
delicious food at surprisingly reasonable
prices . . . thronged with celebrities,
from
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drive right into the hotel as you are 9
AUTOMATIC AGE
http://www.arcade-museum.com/
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