LO O K IN G
FO R W A R D
By FR A N K C. P ET R IN E , President and Publisher
AUTOMATIC
S e t 1942 S h oiv ^t)ci tes
^JJats
Secretary-manager Jas. A. Gilmore stated that
at a meeting o f the board o f directors o f Coin
Machine Industries, Inc. on June 24, it was de
cided the association will hold the annual coin
machine show January 12, 13, 14, 15, 1942, at
Hotel Sherman, Chicago, at which the newest
models o f coin-operated machines will be shown.
s^ re
'Uenclintj < ind
Amusement
W a cL ines (Issential?
There’s no room for argument. The affirmative
is unchallenged. The negative is indefensible.
The coin machine industry’s rightful place in
the sun stems mainly from its products’ character
istics and useful services— universal appeal,
variety o f appeal, convenience, and inexpensive
ness.
No other diversion offers more satisfying vari
ety and appeal than amusement machines.
The services rendered by vending machines are
unequalled.
The cost o f these amusements and services is
in pennies and nickels.
Therefore, the industry appealing to so many
people everywhere— in metropolis, hamlet, or
military camp— is essential to a democracy which
values its right to choose.
Let’s be done with inane, inept prattle, or pro
vocative breast thumping.
AGE
t° ^ e j-^ast —
(Coats O f f to the Couture !
No, dear reader, this isn’t a linguistic strip
tease. It’s simply a play o f words whose meanings
are down-right serious as they are eye-catching.
The point I wish to make is th is : The greatness
o f the men who pioneered in this industry, as
well as the younger men who later contributed
their energies and imaginations— is something
that belongs to the past. Singling out one or ten or
twenty or fifty and crowning them with glittering
generalities in editorial praise, would be at best an
incomplete list, even if strung out fo r several
years.
Old and young, these worthy coin machine men
are realists, living in the present, working for the
future. The finest tribute we can pay them is to
record their present-day accomplishments, which
are constant, each accomplishment surpassing
the previous accomplishment.
If I correctly interpret the viewpoints o f these
men, and I believe I do, it can be summed thusly:
“ The coin machine industry has made notable
progress to which many have contributed o f their
business acumen, and there is much room for
greater accomplishment in the months and years
ahead— the attainment o f which requires the e f
fort of all, big and little, old and young.”
Yes, the practical minds and the stable heads
have their coats off to the future.
5 / , ere S a koost in £verij ^J\noch
^JJut-Sut is 2 ) on I L D a li
Nate Gross, personally popular columnist,
whose “ Chicago Town Tattler” in the Herald-
American is a favorite with scores o f local coin
men, recently carried this item :
“ Which reminds us o f Willie Shore’s story
about the latest popular ditty, ‘The Hut-Sut Song,’
which is all double talk. Willie says that a fellow
down South was singing ‘The Hut-Sut Song’ and
when he got through, he discovered that he had
sold all the tobacco on his plantation to the highest
bidder. (Sold to the etc. Tobacco Com pany.)”
6
© International Arcade Museum
“ Curley” Robinson, association manager in
Los Angeles, is well liked in his territory and
is nationally known because he is capable an
performs constructively. He’s alert to local an
national activities. There’s no boundary to his
interest. Recently, he sent me a marked copy 0
a magazine, with this com m ent:
“ You will note this unfair presentation of our
business is an exaggerated misstatement of lac s
and is so fantastic that one is almost tempted 0
ignore the entire article.”
In reply I sa id :
(Continued on page 31)
AUTOMATIC AGE
July,
http://www.arcade-museum.com/