RAVREBY
URGES
NEW
Ed Ravreby of Owl Mint Ma
chine Co., Boston, has been urg
ing operators to adopt new busi
ness methods at this time to in
sure themselves continued in
come regardless of what general
economic changes may come
about.
He stated on a recent visit to
New York. “There are many
changes necessary at this time
t’nruout the entire industry.
These changes should be made
as rapidly as possible to insure
the continuance of this business
on a profitable basis.
“Many methods now in use by
distributors and jobbers should
be completely changed. Oper
ators who haven’t fortified
themselves with new equipment
modernizing their p r e s e n t
routes are going to find them
selves in an unenvied position.
“There is necessary at this
time a get together of the lead
ers of this business to discuss
the best methods to adopt. Also
to discuss the best means for
METHODS
BE
ADOPTED
presenting these methods to the
trade so that the industry will
not be caught short when the
time comes to make these
changes. Many things that are
about to happen are being kept
among just a few men in the in
dustry. It would be best at this
time to allow all members of the
industry to know just what the
future holds, and to bring out
the points that we should know
to benefit not only ourselves but
our many customers who are de
pendent upon us for this sort of
information.”
Ravreby is of the belief that
the men in the industry can get
together at this time on a plan
which will benefit the entire in
dustry. He proposes that the
leading distributors in cooper
ation with the manufacturers
meet somewhere to discuss the
future of the industry.
"FIVE AND TEN"
GOTTLIEB S LATEST
“It’s a million dollar baby,”
MAYFLOWER’S ST. PAUL STAFF INAUGURATES DEFENSE DRIVE
Assembled in the showrooms o f the M a yflow er N o v e lty Co., W u rlitz e r d is trib u to rs in St. Paul,
M inn., the M a yflo w e r staff heard the d e ta ils o f the "A n y Bonds T o d a y? " d riv e — w ent to work
hard and produced amazing results. W ith the coo pera tion o f St. Paul music merchants, W u r
litz e r Phonographs are do in g yeoman work in stim u la tin g Bond and Stamp sales in th a t c ity . The
staff, le ft to rig h t, fro n t row: M a tth e w Engel, Jake N ilv a , M a gdale ne Timm, C ly d e N ew ell,
Back row: G ladys Anderson, Sam Edelstein o f H ib b in g , M a rg a re t Gussman,
Lu cille Dolan, H erm an Paster, Bessie N ilv a .
8
GOTTLIEB
is
no n-com m ittal
on
catchy tune " It's A M illio n D o lla r B aby" was
the in sp ira tio n fo r G o ttlie b 's late st game hit,
"F iv e
and
Ten"— b u t the w ord
is passing
around th a t "F ive and Ten" is as catchy w ith
players as it is w ith operators.
U
N A
IT
O
S A
T
T K
E
S
S
V
IN
G
'“BONDS S
AND STAM
PS
Berenice G ilm a n .
DAVE
w hether or not the ro llic k in g theme o f th a t
AUTOMATIC AGE
© International Arcade Museum
sang Dave Gottlieb, prexy of D.
Gottlieb & Co., “and it’s here in
Five and Ten.”
On and on the catchy tune car
ried throughout the plant. From
the president down to the office
boy and out in the factory they
hummed, sang and whistled
while they worked.
“We’ve had a long series of
winners in succession,” con
tinued Dave, “but this game is
the honey of them all. It’s a
sweetheart! It’s a beautiful job
any way you look at it—eye ap
peal, play appeal, and mechan
ical perfection. No guess work
or wondering how the game is
p la y e d , it’s simplicity itself.
Spell out F-I-V-E, spell out
T-E-N, spell out T-W-E-N-T-Y
and you’ve done plenty. Not only
that, but high score awards are
an additional attraction.
“I predict,” concluded Dave,
“you’ll want to see a lot of this
baby. Five and Ten is destined
to establish new records not only
in sales but a new peak in profits
for the operator.”
December, 1941
http://www.arcade-museum.com/