LITTLE BENEFITS
(Continued from page 67)
ness!” To that you can add,
“Everybody’s sales appeal is
Nobody’s sales appeal!”
NOTICE
f
Vending Machine Operators
in
E A C H PERSON BUYS
IN D IV ID U A L L Y
Even when a million people
buy one certain product, each
person buys individually. There
are no “mass sales” ; all sales are
made by one!
DAVE ROBBINS
A friend of mine tried to sell
calendars last year, because, as
ROBBINS SELLS
he said, “Everybody buys calen
JOBBING BUSINESS
dars
!” He found that, for some
TO I. L. MITCHELL
reason, few people would buy
Because of other interests, D.
his calendars, though. For
Robbins & C o m p a n y , well
tunately for him, he realized
known jobber of Brooklyn, New
that the fault lay not in straight
York have discontinued their
line selling, nor in calendars, but
coin machine jobbing business.
in himself.
I.
L. Mitchell Co. will con
He stopped trying to sell
tinue the jobbing of all ma
calendars to that non-existent
chines formerly handled by
person “Everybody,” and laid
Robbins. Mitchell was formerly
plans to sell a definite group of
sales-manager for Robbins, and
“Somebodies.” He saw that
therefore understands the job
many
firms who would use calen
bing business thoroughly. Mit
dars
in
quantities object to them
chell has been specializing in
because
they often focus atten
the sale of new and recondi
tion on the picture and the ad
tioned pin games during the
past two years.
vertiser’s name or product is
submerged. Huge firms could
The I. L. Mitchell Co. will
now sell a complete line of ma
afford waste in advertising;
chines, including pin games,
middle sized and small firms
nut, and gum vendors, phono
could not.
graphs, c i g a r e t t e machines,
So he built a list (a group) of
counter games, etc. Mitchell will
firms of medium and small size
occupy the large quarters of D.
and offers them a process where
Robbins & Co. at 1141 DeKalb
by
they can economically buy
Ave., Brooklyn.
calendars that feature their in
In a prepared statement for
dividual names and products at
Automatic Age, Dave Robbins
tractively. His prospects readily
said, “I am not retiring from
buy
because he has removed the
the coin machine business. As
one
“small”
but potent objection
a matter of fact, I am working
they had to calendars.
on a new idea in the coin ma
chine field and expect to make
He had found a problem that
an important announcement to
is common to the members of
the trade in the near future.”
the definite group he selected; so
his selling efforts go directly,
GLENN MILLER (Bluebird B-
smoothly, and profitably to peo
11135)
ple who readily buy. Inevitably,
The Spirit Is Willing (Ft)
The Air Minded Executive (Ft-V)
he makes very good money; yet
The spirit is willing . . . so is the
he sells calendars, and last year
band . . . and the dancers, too, after
he failed to sell the same thing.
they feel the sax and trumpet work.
August, 1941
© International Arcade Museum
Rocky Mountain States
Y o u can n ow g e t a ll y o u r v e n d
in g su p p lie s fro m D o ra n -G e n
e ra l N u t Co. in D en v er.
A co m p le te lin e o f sa lte d n uts,
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F e a t u r in g th e P a n C o n fe ctio n
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A ls o d e a le rs in n ew an d used
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Doran-General Nut Co.
1300 F O X S T .
D E N V E R , CO LO RAD O
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THE KimCK OF
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By JA M E S T. M A N G A N
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256
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69