Automatic Age

Issue: 1941 April

April, 1941
AUTOMATIC AGE
AUTOMATIC SHOTS!
by Frank C. Petrine
Editorial Forecast Timed 100%
Coin machines in the operators’ possession are
better than money in the bank. In the past
two or three weeks the trade has received
notices calling attention to increases in prices
of new machines. One leading manufacturer
presents the situation with this factual analysis:
“In spite of constantly increasing costs dur­
ing recent months of raw materials used in our
products we have deferred making any changes
in our prices as we disliked taking any such
step if it could possibly be avoided.
“However, we have finally reached the point
where a price increase is imperative whether
we like it or not. In the event you are not
aware of what is taking place in the metals
market and with other raw materials, suffice to
say that practically every material used in our
machines has advanced substantially in cost
since the first of the year. For example, we
are now paying nearly double of what we were
last December for aluminum and, furthermore,
it is difficult to obtain even at the current high
prices. Certain other materials that we have
been using in the construction of our machines
are unattainable because of government priori­
ties. We propose to substitute materials where-
ever necessary so as to be able to continue
serving our customers with their machine re­
quirements as long as possible.
“We are faced with no alternative but to in­
crease on April 1st, 1941 the prices o n -----
niachines, parts and accessories based upon
Present day manufacturing and material costs.
The increase in our selling prices will be limited
solely to our actual increase in costs as we have
no desire to profit unduly from the unsettled
conditions that confront us today.”
The attitude and consideration of this manu­
facturer is not an isolated case. The leading
Manufacturers of our industry are to be com­
mended for their high-minded and fair-han-
ling of the situation. I believe they have
s own their sincere interest for the welfare of
operators. Instead of profiteering, they have
Made sacrifices to supply their customers’ needs.
^ Now, I don’t wish to set myself up as an
oracle” or even as an “expert.” It’s simply
© International Arcade Museum
a case of whole-hearted interest in my job,
keeping both ears to the ground, and giving the
readers of Automatic Age a report of things
concerning them gleaned from daily contacts
with manufacturers, distributors, and operators.
In the December, 1940 issue of the AGE, the
following editorial appeared on this page:
“ BUY NOW IS INDUSTRY'S WATCHWORD
“The price trend is upward. It doesn’t require a super­
intelligence to observe this simple fact. The price or
cost of any product is definitely the result of wages, raw
materials, and the law of supply and demand. A glance
through your daily newspaper will obtain sufficient evi­
dence that the price trend is upward in wages and raw
materials— and that demand has out-distanced supply in
many industries.
“Backlogs of orders on hand with most of the leading
industries and factories have piled up consistently during
the past twelve months. The capacity to produce has
not kept pace with the flow of new incoming orders.
“So much for the situation in general industry.
“How will it affect the Coin Machine Industry?
“Rising wage scales and raw material prices must
necessarily be figured in the cost of merchandise vendors,
amusement machines, and service devices. How soon
higher prices for coin machine products come is open to
conjecture. On one point we can be certain— stocks of
raw material on hand, or under contract, purchased at
prices prevailing a few months ago, will be depleted
sometime. When?
Most likely at the end of this
quarter or the early part of the first quarter in 1941.
Then comes the necessity for replacement of raw ma­
terials used in the manufacture of coin operated machines.
“Operators and distributors can profit by planning
now the purchase of new equipment—needed for re­
placement and modernization, and for expansion of routes
to reap the harvest from the tremendous industrial boom
now underway.
“Buy Now is the industry’s watchword.”
Compare the above editorial with the notice
of price increase. The editorial forecast was
timed 100% accurate.
NO OTHER COIN MACHINE MAGAZINE
EVER MENTIONED THIS IMPORTANT IM ­
PENDING SITUATION.
In the months ahead you can look to Auto­
matic Age for all the news which pertains to
your business— and more— from time to time
as events shape up, honest interpretations of
the trends.
* * *
Judge: So you deceived your husband?
Wife: No, your honor, he deceived me. He
said he was going out of town.
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14
April, 1941
AUTOMATIC AGE
Introduce Federal Law On Use Of Slugs
Good Publicity For Industry
Congressman Peterson, from Florida, recent­
ly introduced a bill in Washington, which will
make it a Federal offense for any person to use
slugs instead of honest coins in vending ma­
chines, games, telephones, and other coin-oper­
ated devices. The legislation has been drafted
by experts from the Treasury Department.
“Teeth” in the law, if passed, provide maxi­
mum imprisonment of five years, a $1,000 fine,
or both, for offenders convicted under this law.
The tenor of the bill is sounded by this pro­
vision: “It shall be unlawful to make or use
any coin, token, slug, disk, or device in metal
or other substance for the purpose of fraudu­
lently procuring anything of value from any
vending machine, coin box, telephone, etc.”
# # #
Human-interest is the essence of all news.
So when a good newspaper man recently saw
human-interest in action, he wrote a nice piece
about it. Here’s what Howard Vincent O’Brien
said recently in his popular and widely read
daily column “All Things Considered” appear­
ing in the Chicago Daily News:
“What a country this is! It was after dark
as we drove into Evansville, Ind., and the route
was winding, but overhead was a huge neon
sign: ‘McCurdy Hotel— Straight Ahead.’ And
every hundred yards or so thereafter, there
was a sign with an arrow to tell us where to go.
“The hotel was full— not a convention: just
businessmen, busy on defense.
Wandering
through the crowded lobby, I overheard scraps
of talk— ‘cost plus basis’ . . . ‘the colonel said’
. . . ‘million dollars’ . . . ‘problem of transpor­
tation’ . . . etc., etc.
“The air, blue with cigar smoke, fairly
seethed with the vibrations of minds intent on
getting theirs while the getting is good.
“One side of the lobby was packed with
electric-lighted variants on the pin-ball game—
in my youth called ‘bagatelle.’ All the ma­
chines were going with a crowd of spectators
around each one.
“These machines offer some sort of commen­
tary on the times. In this case, at least, they
are not gambling devices, since all one can win
is one or more free replays. Wherein, then, is
their fascination? I do not know. All I know
is that even in the drug store— a small estab­
lishment at best— there were no less than five
of these machines— all going full blast.”
# * #
“Talk Shop” and Swap Ideas
Quite a number of operators have written
me asking if they can write an article for pub­
lication. The answer is always “yes.” There
would be nothing better for the general good
than to “talk shop” and swap ideas, hints, and
suggestions which you believe will be helpful
to operators. Every-day operating routine has
its problems. Things go along smoothly for a
long time, and then suddenly something will
happen to change the course of events and call
for revised systems of operation. You have
had that kind of experience, haven’t you?
Write out something from your observations
and experience. Pick your own subject, and
write as little or as much as you wish. Don’t
worry about literary style. W hat you say is
the important thing.
Automatic Age has been and is for operators.
Your comments and suggestions on any indus­
try subject will be welcome. Write now while
you are thinking about it. It can be about
some condition in your territory that you think
could be improved, or about some out-of-the-
ordinary activity in your business. We hear
so much about doing things to help the oper­
ators. Actually, the best help operators can
get is by talking to each other and exchanging
ideas. You can do that in the comfort of your
home, and read the latest in Automatic Age.
* * #
A young man after his first semester at college
was asked: “ Well, Junior, do you leai'n anything
in school?”
Junior: “No, mother, but I learn a lot over the
week-ends.”
A Thought About Tolerance
There are stout-hearted folks who take no
little pride in the attitude of their fellowmen
that they possess great intestinal fortitude to
follow a career in the coin machine industry.
Others are meek; they shudder at the caustic
or derisive press notices.
For the bold and the meek there is solace in
the thoughts handed down by the men of wis­
dom, our forefathers, like this one: “There are
no circumstances, however unfortunate or for­
tunate, that certain people cannot turn to their
own prejudice.”
Abraham Lincoln said the same thing in four
words: “With malice towards none.”
* * #
Mr. Doe: Jeeves! Listen, Jeeves, where can I
get hold of Mrs. Doe?
Jeeves: Really sir, I don’t knoiv; she’s awfully
Employment manager: Are you manned?
Rastus: No, suh, boss, I ’se earns my oiun livin\ ticklish.
*
*
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http://www.arcade-museum.com/

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