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W A Y u*# t
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Every Music Merchant who keeps accurate cost records
knows that among his locations are some that pay little
or no profit. W hat he may not recognize is the reason
for this loss.
location. W hy waste money trying to accomplish the
impossible ? Invest your money on a sound basis.
Invariably it’s an old phonograph that has lost its
earning power.
The Rudolph Wurlitzer Company, North Tonawanda,
New York. Canadian Factory: RCA-Victor Co. Ltd.,
Montreal, Quebec, Canada.
Check Y O U R low-earning locations from this stand
point. Then, decide at once to turn in those deadhead
instruments that don’t pay their way toward new, big-
earning Wurlitzers. Put them in your top spots. Move
your newer phonographs right down the line. Y o u ’ll find
that, while your overhead stays the same, your profits
increase substantially and immediately in A L L locations
including those formerly handicapped by deadhead
phonographs.
Y O U C A N ’T FOOL A LO C A TIO N O W N ER W IT H
A "M A D E -O V E R " P H O N O G R A P H
A “ Made-Over” phonograph is a half-way measure.
It won’t fool the location owner. It won’t H O L D the
—
Keep your business modern and it will keep paying
you big profits year after year.
A NAME FAMOUS IN MUSIC FOR OVER TWO HUNDRED YEARS