November, 1940
13
AUTOMATIC AGE
AUTOMATIC SHOTS!
by Frank C. Petrine
W H A T 'S
TH E
TREND
FO R
PHONOGRAPHS?
People love music because music is funda
mental. If we are to adequately appraise the
trend of automatic phonographs, and see clearly
the reason for their consistent growth and patron
age—we must consider “first things first,” that
music is fundamental.
A great music-lover of Brooklyn, Dr. Edward
Podolsky, reported certain experiments in an
interesting book entitled, “The Doctor Prescribes
Music.” The doctor has discovered that music
not only is entertaining and inspiring, but that
it is also good for our health. He points out that
fast music speeds one up, steps up the heartbeat,
and that slow music soothes and has a quieting
power which brings relaxation.
It is mighty pleasant medicine to take!
The tremendous popularity of music today has
grown in direct proportion to its accessibility or
availability. Therefore, the appeal of a device
which gains quick recognition for the accessi
bility and availability of music is a strong con
tributory factor in the purchase of music by
patrons of locations equipped with automatic
phonographs.
Such a device is the wall, bar, and counter box
—which brings music practically within arm’s
reach. These devices remove the resistance
called “inertia.” This is a basic human trait, the
recognition of which has developed “impulse”
merchandising with amazing success in all lines
of business.
The wide-spread installations of wall, bar, and
counter boxes is an adaptation of the “impulse”
merchandising principle to the automatic phono
graph industry. Remarkable results in increased
earnings for locations and operators are reported
universally from East, West, North, and South.
A national symposium of these reports comprise
the major feature of this issue of AUTOMATIC
AGE.
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C O IN
M IN T I N G
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*
SETS RECORD
Washington, Oct. 17.—John Q. Citizen is using
a record-breaking amount of coins these days.
The mint produced an all-time high of 449,855,
841 new coins in the three-month period ending
September 30.
© International Arcade Museum
PA GE
MR.
R IP LE Y — R A P ID -F IR E FORCES R A Y
TO
A IR
Ray Moloney, president of Bally Mfg. Co. and
die-hard member of the No-Airliners-for-Me
Club, arrived in Chicago recently by United Air
lines plane from New York, thus causing conster
nation in Chicago coin-machine circles.
“I ’ve always been a firm believer in terra
firma,” Moloney said, “and the firma the better—
preferably with nothing but a railroad track,
tires or the soles of my shoes between me and the
terra. While members of the Bally sales organ
ization have been flying from coast to coast, I ’ve
always said, ‘No, thanks, I ’ll take the low road!’
But the other day, after spending several days in
New York, I finally gave up and went up, flying
back to the factory. If you want to know the
reason for this sudden change in my traveling
habits, it was simply that I was really in a hurry.
After seeing the way the New York operators
were besieging Jack Fitzgibbons’ office for more,
more and still more Rapid-Fire machine guns, I
figured I better get back home quick and step up
gun production another notch or two!”
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*
*
C E LE B R ITY GREETER S A M S T R A H L
Admirably performing the pleasant task of
Celebrity Greeter at the Waldorf-Astoria, Sam
Strahl proved that he can easily win hands down
any contest for the title of “Most Popular Friend
of the Celebrities.” Sam conducts the American
Cigarette Machine Co., prominent distributors of
a full line of coin operated machines in Pitts
burgh, Buffalo, and Miami.
*
GRAND
W IL L
O P E N IN G
FE A TU R E
OF
TH E
NEW
*
*
M AYFLO W ER
NORTHW ESTS
B U IL D IN G
PANORAM
PREMIERE
On November 6 and 7, the Mayflower Novelty
Co. will celebrate the grand opening of the new
Mayflower Building at 2218 University Ave., St.
Paul. The Northwest’s premiere showing of Mills
Panoram with “Soundies” will be the feature
attraction during this event.
Sam Taran extends a cordial invitation to all
coin machine men to attend this auspicious occa
sion. Added to the enjoyment which will be dis
pensed in the well-known lavish Sam Taran man
ner, visitors will see and hear the Panoram Movie
Machine and “Soundies” which have been the
talk of the trade since the big Hollywood and New
York City premieres.
http://www.arcade-museum.com/