Automatic Age

Issue: 1940 March

The World's First Coin Machine Magazine
A U T O M A T IC
AG E
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Vol. 16
No. 8
M A R C H , 1940
Features In This Issue
Page
C O IN - O P E R A T E D
YEARS
AGO
“TH REE
T A L K IN G
P IC T U R E
M A C H IN E S
IN V E N T E D
40
.....10
.............................................................................................................................................................
BARS
IN
A
R® W ”
By Lenore Hunter ............................................................................................................................................................. 11
E stablished 1925
IN D E X
TO
S O R T IN G
TEN
A D V E R T IS E R S
C O IN S
YEARS
“ I T ’S B I G
W IT H
AGO
TH E
E D IT O R
................................................................................................................. 13
................................................................................................................................................................................. 14
B U S IN E S S ”
C h ic a g o
C o in
“TO N E”
..........................................................................................................................................................1 2
D a ily
N ew spaper
Show .
SO UN D,
W RAPPED
IS
H o n o rs
In d u s t r y
D u r in g
1940
By David C . Teague ...................................................................................... 15
M a c h in e
UP
IN
E S T H E T IC
APPEAL
By Ben Boldt ...........................................................................................................................................................................17
O. C. L I G H T N E R
A S S O C IA T IO N
.1 9
N EW S
President
H E R E ’S A
W AY
TO
E L IM IN A T E
C H E A T IN G
W IT H
ELECTRO
M A G N ETS
By H. P. Hunter ...................................................................................— ...........................................................
SHO P
AND
A
ON
N EW
SHO W
ROOM
N e w s R e v ie w
TH E
.1 9
RECO RD
of N ew
C o in
M a c h in e
P ro d u c ts
........................................................... 2 2 - 3 5
.............................................................................................................................................................................. 4 7
PATEN TS
By Ken C . Shyvers ..........................................................................................................................................................6 7
C A R R O L L E. V E T T E R IC K
C O IN
M A C H IN E
A
E d ito r— Adv. D ire cto r
R e v ie w
PRO GRESS
of
G r a p h ic a lly
THE
LEG A L
FO R
AM U SEM EN T
A U T O M A T IC
The
C L A S S IF IE D
Fam ous
D e p ic t s
O U TLO O K
AGE
M fg . C o .
G ro w th
P ro d u c ts
o f th e C o in
O N LY
a d v e r t is in g
© International Arcade Museum
1 9 3 2 to
M a c h in e
1940
In d u s t r y
...................7 6
..........................................................................................................................................................8 8
D IR E C T O R Y
C o m p le te
M A C H IN E
“ W h e r e - t o - B u y - lt ”
EXCH AN GE
G u id e
....................................9 2 - 9 6
............................................................................................. 9 7 - 9 8
Published Monthly by
THE LIGHTNER PUBLISHING CO.
Executive Office, 2810 S. Michigan Ave., Chicago, 111.
que£tte8r ^ Urnished uP°n re-
Advert|Sn^y su^ e a tio n s for
coBt or i S repared w ithout
close
?
Forma
m ^nth Bth ° f P r e c e d i n g
fro m
.................................................................................................................................. — ....................83
In d u s t r y ’s O n ly
C O IN
B a ll y
R a p id
Phone Victory 1466
CO NT RIBU TION S: Contributions from our readers are
always welcome. A u t o m a t i c A g e is for the trade only.
SUBSCRIPTIONS: Single copies, 25 cents. Yearly sub­
scriptions, $1.00 in United States and possessions. Foreign
subscription, $1.50.
http://www.arcade-museum.com/
Automatic Talking Pictures Invented 40 Years Ago
International Arcade Museum
The Automatic Wonder of the Age
$
R O S E N F I E L D ’S
Illustrated Song
M A C H IN E
A COM BINA TIO V OK T H E T W O MOST P O P U LA R
M A CH IN ES—T HK T A LK IN G M A C H IN E A N D TI1K
P IC T U R E M A C H IN E M AK IN G
An Automatic Theatre
YO U
S E E
AN D
H EAR
TH E
W H O LE
SHOW
F o u r M a c h in e s in O n e
I l l u s t r a t e d S o n g M a c h in e
For l'» n ,e r n ! ' £ “ £
I l l u s t r a t e d L e c t u r e M a c h in e

I l l u s t r a t e d R e c it a t io n M a c h in e

I l l u s t r a t e d D ia l o g u e M a c h in e

s " r,0,c0pic
NO STORAOE BATTERY NECESSARY
Operated by lim p ly connecting It to any Electric Lighting Circuit
Fluctuations in voltage positively do not affect the speed, as in other direct current
machines.
T HE M A C H IN E IS C O N ST RU C T ED T O SH O W
E IT H E R T H E RE G U L A T IO N T R A N S P A R E N T
SONG SL ID E S (ST ER EO P T IC O N S L I D E S , x 4 I n . )
O R O R D IN A R Y ST ER EOSCO PIC V IE W S (OPAQ U E
O R T RA N SP A R EN T ).
The Machine Is entirely automatic In action and Is started by
simply dropping the coin In slot. There are no levers or
handles to pull or push.
IL L U S T R A T E D
SO N G S
http://www.arcade-museum.com/
The pictures being illuminated by electric light and
greatly enlarged by powerful magnifying lenses gives an
effect at once beautiful and realistic, and then the pictures
pass slowly before the spectators’ eyes in perfect unison
with the Talking machine, the pictures being displayed
appropriately to correspond with the words and music of
the Talking machine; thus furnishing to the public for
the first tim e in autom atic machined one of the
most fascinating forms of amusement—one that will never
lose its interest or novelty, as illustrated songs are really
more popular now than when first introduced nearly a
quarter of a century ago.
I L L U S T R A T E D
I iuta. 18M. Sept. » t h . 1897, Nov 10th. 1803
th , 2 3 In c h e a .
D e p th . 17 in o h e a .
Other patents pending,
W e ig h t, b ox e d . 2 5 0 l b .
L E C T U R E S
By simply changing the picture holding drum and the
lens, the machine can in a few minutes be arranged to
show the regular opaque or transparent stereoscopic
pictures,of which thousands are published, and by placing
a blank record on the mandrel and using a recorder, records
can be made in a few minutes describing each picture as
it drops into position, thus furnishing a genuine illus­
trated lecture. No end of interesting lectures can be
arranged from the great variety of standard stereoscopic
views on the market, embracing, for instance, Scenes on
the Battle field— W arships in action — Army
and Navy manoeuvres — Travels in our owii
and foreign lands, etc.
IL L U S T R A T E D
D I A L O G U E a n d A u t o m a t ic T h e a t ric a ls
Comic sets of stereoscopic views can be placed in
the machine, and male and female voices be used in record­
ing, so that as each scene appears the appropriate dialogue
will be uttered, thus approaching automatic theatricals as
closely as the mechanical art will allow.
The Talking machine used will play any standard
cylinder record made, and is our famous HMNi
Model, which is now used in nearly all of the
New Arcades, and is too well known toneed further
description here. It is equipped with the latest lyric
reproducer, and by using a recorder excellent records can
be easily made on it.
Can be made to operate for any coin desired.
Also has automatic coin register, recording each coin
that passes into the machine.
The picture drum operates on the “ d ro p ” principle
(same as used in our regular picture machines for years),
and is driven by chain and sprocket gearing direct from
the Talking machine, giving ample power and insuring
perfect unison between the pictures and the record.
All parts of the entire machine are easily accessible
as shown in the cut; by opening the front door and lifting
up the top the entire machine is opened up without mov­
ing it from its position, and the mechanism is mounted on
a sliding partition so that the entire works can be readily
removed from the cabinet, if required.
The cabinet is our own exclusive design, and is by far
the handsomest and most artistic ever made; and is the
highest grade product of the cabinet makers' art.
It is highly polished, with hand carvings in bold relief,
and is made of specially selected solid quartered oak and
finished so as to bring out most effectively the fine figure
of the natural oak. It has large hand carved sign frame
of same material and finish, and stands on heavy metal
claw feet, and is as substantial as it is artistic. Has heavy
cast iron cash safe with the best Yale paracentric lock.
When ordering please obtain the following informa­
tion from the Electric Light Company where machines are
to be installed:
Is C u r r e n t D ire c t o r A lte r n a tin g ?
If D irect, w h M is th e voltage?
If A lte r n a tin g , w h a t is the v o lta g e a n d a lte r n a tio n s ?
Proper motors can be supplied for any of the various
electrical currents in use, and dealers can interchange
these motors in a few minutes.
m a n u fa ct u red only
bv
Rosenfield M a n u fa c tu rin g Co.
585 to 5 8 9 H U D S O N S T .
N E W Y O R K C IT Y
The most recent a d d itio n s to the Boyer coin device m useum , located a t 2700 S. W a b a s h A venue, C h icag o, are the fam ous Rosenfield “ Illu stra te d
Song M achine s” , said to be the rarest o f a ll early coin o perated devices. R e produced above are tw o pages from the catalo g ue issued by the Ros­
enfield M a n u fa c tu rin g C o m p a ny o f N ew Y o r k City alm ost fo rty years ago. These “ Illu stra te d Song M achine s” are believed by M r. A ld e n Scott
Boyer to be a m o n g th e most o u tstan d in g inventions e m p lo y in g the coin device prin ciple. P re ce d ing the developm ent of m oving picture “ talk ie s ”
by m ore th a n a score o f years, these early Rosenfield m ach ine s are believed to be the first successful use of a nim ated d isp lay in c o m b in a tio n w ith
sound effects. M r. Boyer is h a v in g these m achines re h a b ilita te d a n d be believes sound records can be o btained so th a t the m achines w ill operate
exactly as they d id 40 years ago.

Download Page 9: PDF File | Image

Download Page 10 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.