GREATEST TONE
ACHIEVEMENT IN COIN
PHONOGRAPH HISTORY
H e re is to n e re p ro d u c e d w ith a ll th e w arm th
a n d p u ls a tin g life of the o rig in al performance-
Rock-Ola b rin gs you, your locations, a n d publi°
true tone reproduction. Supreme listening satis*
faction . . . clear . . . flaw less . . . th rillin g . Isn *
it e a s ily u n d e r s ta n d a b le , th e re fo re , w h y the
1 9 4 0 R o c k - O la is a p p la u d e d e v e r y w h e re f ° r
fine perform ance a n d exceptional cash returns!
C om plete patron a cctp tan c* and p l a y a p p e a l ar« increas
ingly dependant u pon TONE. Tha A u d ito riu m S p e a k e r on
the Super M odel haa full carrying pow er in the largest o f
r o o m i and makea true tone baauty poaaibla by tha conaerva-
tion and proper d iatribu tion o f tha all-eaaential high notes
w hich are ordinarily absorbed by natural room obstructiona .
For furth er perfection and accuracy o f ton e r e p rod u ction , all
1940 R ock-O la Super and M aster M odels co m e equ ipped w ith
a scientifically con stru cted b u ilt-in T o n e-R ea o n a tin g C h am
b er. This sensational advancem ent elim in ates the ordinary
diatortion caused by ton e traps and vibration .
R O C K -O L A LEAD ER S H IP
Every m echanical un it affecting sou n d and ton e balance has
been engineered to c o m b in e peak efficien cy w ith clear recep
tion for full player e n jo y m e n t. R o ck -O la ’s m etal encaaad
C ryatal P ic k -U p aaaures finest tone possible.
A n oth er exam ple o f R ock -O la perfection in 1940 Luxury
L igh tu p P h onographa is tha extra ligh t die-cast a lu m in u m
T o n e A rm . This is of the ventilated tan gen t transducer
type and is supported by a special baae for th o ro u g h insula
tio n o f vibration.
)la H igh Fidelity
spends prim arily u p on t ho
Perfected Am plifier.
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rueted
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tUate