Automatic Age

Issue: 1940 February

BALLY ALLEY
earns $5 to $35 daily profit
• Actual reports from operators coast to
coast prove that BALLY ALLEY earns
from $5 to $35 daily net profits. There’s a
reason__ 5-POIN T B O W L IN G R E A L IS M .
Only BALLY ALLEY has a ll these realistic
bowling features, insuring continuous re­
peat play: (1 ) R E A L IS T IC W O O D P I NS
fly out o f sight w he n h it; (2 ) B O W L E R ’S
G R IP ball control (see circle inset at left) ;
(3 ) F U L L P L A Y E R C O N T R O L over aim
and Hook-Shots; (4 ) S P E E D C O N T R O L ;
(5 ) O F F IC IA L S C O R IN G , extra points for
S T R IK E S a n d S P A R E S .
★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★


I #uaranteet> |
f NEW IMPROVED MODEL I

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New SHOCK-ABSORBER T Y P E pins disappear from
sight when hit; new PO SITIVE PIN LA TCH ; many
other IM PROVEM ENTS. Guaranteed mechanically
right. For your profit protection, invest in the
GUARANTEED bowling game— B A LL Y A L L E Y .

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BULL’S EVE
RAY-GUN TARGET GAME
N ew S K IL L - B O N U S feature insures R E P E A T PLA\
from A L L type o f players— am ateurs and sharpshooters.
B U L L ’S E Y E is designed to produce quick profits now
and be yo ur m eal-ticket m achine for m an y m onths to
come. H it the b u ll’s eye of big profits— and freedom from
legal w orry— order B U L L ’S E\ L tod ay!
BALLY MFG. COMPANY
2640 B E L M O N T A V E ., C H IC A G O , IL L IN O IS
© International Arcade Museum
http://www.arcade-museum.com/
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The World’s First Coin Machine Magazine
AUTOM ATIC AGE
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
FEBRUARY, 1940
Vol. 16
No. 7
Features In This Issue
Page
SORTING COINS W ITH THE EDITOR .............................................................................. 9
REVIEW OF THE 1940 SHOW .......................................................................................10-13
PICTORIAL VIEWS OF EXHIBITION HALL .............................................................. 14-15
Established 1925
“ TOLERANCE”
An Address by Dr. Preston Bradley Broadcast from the
Homecoming Luncheon at 1940 Coin Machine Show ..................................... 16
118 EXHIBITORS SHOW PRODUCTS AT 1940 COIN MACHINE SHOW .......... 35
BOYER’S MUSEUM
By Alden Scott Boyer .................................................................................................. 40
ALMOST HUM AN ROBOTS
By Desire Papp, D. . ....................................................................................................r-47
LIFE BEGINS IN THE ’40’s
By Chas. Fleischman, Baltimore Salesbook Co ......................................................53
O. C. L IG H T N E R
President
FOR AMUSEMENT ONLY .......................................................................................................55
COLORFUL “ FONOGRAFOS” THRILL PEOPLE OF MEXICO .................................56
NEW PATENTS
By Ken C. Shyvers .......................................................................................................57
PENNIES! PENNIES!
By Richard A. Nelson, C. R. Kirk & Co .................................................................59
“ BOWL ’EM OVER”
By Bert Lane .............................................................. ................................................... 63
C A R R O L L E. V E T T E R IC K
Editor— Adv. D irector
W ILL THE UNITED STATES REGAIN LOST LATIN AMERICAN TRADE? ........65
ASSOCIATION NEWS ..............................................................................................................79
THE LEGAL OUTLOOK ........................................................................................................... 84
WHEN YOU OPERATE GAMES EVERYONE W INS
By A. S. Douglis, Daval Mfg. Co ...............................................................................89
THE AU TO M ATIC AGE DIRECTORY
The Industry’s Most Complete "Where-to-Buy-lt ' Guide ...............................96
CLASSIFIED COIN M ACHINE EXCHANGE ...................................................................101
Published Monthly by
THE LIGHTNER PUBLISHING CO.
Executive Office, 2810 S. Michigan Ave., Chicago, 111.
A D V E R T ISIN G
Rates furnished upon re­
q u e s t Copy suggestions for
A dvertising prepared without
cost or obligation.
Form s
close 15th o f p r e c e d i n g
month.
© International Arcade Museum
Phone Victory 1466
C O N T R IB U T IO N S : Contributions from our readers are
always welcome. A u t o m a t i c A ge is fo r the trade only.
S U B S C R IP T IO N S : Single copies, 25 cents. Yearly sub­
scriptions, $1.00 in United States and possessions. Foreign
subscription, $1.50.
http://www.arcade-museum.com/

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