August, 1940
AUTOMATIC AGE
15
AUTOMATIC
SHOTS!
by Frank C. Petrine
Wealth Refuge
Biggest Competitor
In a widely circulated booklet, “ How To Lick Your
, ^.le Pai'adness program involving the expenditure of
Biggest Competitor— Fear” , written by H. K. Dugdale,
1 10ns of dollars will be but one factor tnat will bring
appears the following paragraph which I like particu
j* igh order of prosperity to the good old U. S. A. The
larly w ell:
‘g n,oney tycoons, the Rockefellers, Morgans, Mellons,
“ Fear of Rumors About You or Your House. You
itings, Du Ponts, et all, will see to it that this
need not fear rumors, however false, as long as you have
p n t i y is kept safe for democracy. It’s their only refuge
the courage to meet them face to face with the facts.
oi their tremendous wealth. Europe, and the rest of
Never run away from rumors— meet them squarely—
e world, are no longer safe investments for surplus
and you will come out on top stronger than ever.”
Un s or salting away for the proverbial rainy day. The
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business tycoons will loosen the dough bags to keep thi^
country a saf e wea]th refuge.
Sweeps Clean
•
L- Burt, pilot at Automatic Games, ventured the I believe that the elements o f idealism, an active
imagination, a sense of values and order, merits the
°Pmion that “ we’ll have five years o f prosperity ”
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confidence o f ones fellowmen in this industry. A U T O
Music Makes Business
M ATIC AGE will work in strict conformity with the
highest publishing ethics to meet the great opportunity
^an out o f cigarettes; stopped in first available store,
located on a fairly busy bus-line street in an outlying
for service to the coin machine industry— its products
and its personnel.
sec ion. Ordinary store; soda fountain, candy, cigarettes,
I believe the rational approach to coin machine in
c- By coincidence, two weeks later, was driving on
dustry operations as practiced by successful and reput
same street, needed to replenish cigarettes. Stopped in
able manufacturers, distributors, and operators will
same store. Not an “ ordinary” store any more. There was
provide constructive information. Information from men
a lightly lighted Seeburg Symphonola. “ Like it fine”
in the industry whose actions and ideals are motivated
answered the proprietor to my question. And replying
by progressive advancement for the coin machine in
“ another question, “ Has earned me a couple o f bucks
dustry is the only kind o f information which will receive
is week, and boosted my night business a few dollars,
space in AU TO M A TIC AGE.
oungsters come in after ball games, where they didn’t
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e o i e .’ Didn’t need cigarettes, but made it a point to
Big
Money
ko back about 9 p.m. several days later. Sure enough
“ Home Run” impressario Harold Schaef, carrying tho
, e Place was swarming with youngsters, singing the
banner o f Victor Vending Corp., kept score for the
C Us
“ God Bless America.”
Home Run ball-gum vendor while on test location in
location is on a corner, two flat building; no
Cleveland. This Victor product, with a fascinating amus*
0 er stores around. Sparsely built for several blocks
ment feature, took in as high as $3 a day steadily for
jiround. A location smart retailers wouldn’t give a tum-
over a month. As a result many o f the alert pin game
e due to insufficient sidewalk and street traffic. Yet
operators are going for Home Run because its earning
ls fellow’s cash register is tingling a merrier tune since
power is attractive. Generally, pin game operators do
s°nie brave operator installed the Seeburg.
hey say there’s 300,000 automatic phonograph loca not go for penny vending machines, but Home Run is
making a hit even with the big money boys.
l s now. Haven’t heard any talk about the “ saturation
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Point ’ having been reached, but to head-off calamity
Bally
Busy
°wlers, if any exist, I predict half a million locations
Bally is a bright spot these summer days. Operators
within the next couple years — or a gain o f 60%.
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are clamoring for Bally products which make “ Bank
Something H ot
on Bally” more than a slogan. Herb Jones, the dynamo
. K jovial Lee S. Jones is keeping a secret! He is that keeps Bally sales promotion whirling, came out of
linin £ up something hot that will be history-making.
a conference, to report that Bally is a bright spot these
Watch for this announcement.
summer days.
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