Automatic Age

Issue: 1939 September

Here’s W h y the Spots C an’t Resist It
BETTER LOOKS
chance for mistakes. N o need for can­
still play. It's greatest on the rough­
M ills Throne of Music was designed
cel button. This selector is the secret
of the Mills phonograph’s astonish­
est of dance floors!
by Everett Eckland, nationally fa­
mous designer, creator of M ills Blue
Front, the greatest money-maker that
ever saw the light of day. lick has put
that same flash and enduring beauty
into the Throne of Music. Operators
fondly call it "the Blue Front of
Phonographs.”
ing earning power.
LESS SERVICE
Uninterrupted
service comes from
proper design and solidity of con­
BEST CA BIN ET
Furniture is furniture and locations
want the best, especially when it
doesn’t cost them anything. Mills has
the best cabinet by far, exclusively
designed and made in M ills own cab­
struction. The Throne of Music is all
machine tooled, made of the best ma­
terials. Less service for operator; less
bother for location.
BETTER TONE
inet and woodworking departments.
MORE C O N V E N IE N T LIG H T
SYSTEM
M ills Throne of Music delivers more
The cabinet has alcohol-proof finish,
Three combinations of lighting are
and cleaner highs, more and cleaner
and is unique in shape and brilliantly
possible: (A ) All lights off when not
lows than any other instrument on
accented with imported woods and
playing; (B) Lights only on selec­
the market. D on’t take our word for
flashy catalin.
tion; (C ) A ll lights on all the time.
't — we might be prejudiced — any
oscillograph will prove it's so. The
object of any phonograph is to de­
liver MUSIC. Music is this instru­
ment’s BIG SPECIALTY!
FREEDOM FROM SLUGS
The T hrone of Music is absolutely
slug-proof, up to 9 9 .6 ^ efficiency. It
was created five years ago and has
Lights behind front pilasters are in­
FIN ER CATALIN
expensive Mazdas and can be changed
M ills Throne of Music has finer,
tougher, heavier catalin than other
automatic
phonographs.
It
is the
"Richest and Rarest of Phonographs”
because it is the most expensive to
produce.
from outside.
FRONT CASH BOX
The Throne of Music never has to
leave the wall when being serviced
or collected. The cash box is conveni­
ently and inconspicuously placed in
BETTER SERVICE TO PLAYER
been used on our Venders for Coca-
Everything about this instrument is
Cola in Bottles ever since. About one
clean-cut and easy to understand.
Program is abundantly lighted and
lower front.
FASTEST C H A N G IN G OF
RECORDS
billion five hundred m illion (1,500,­
000,000) nickels now pass through
displayed; everything is made clear to
these slots every year with almost
the patron so that it's a pleasure and
close to the speed with which the op­
erator can load new records into this
perfect slug rejection. N o other slot
not a bother to play the instrument.
phonograph or change any number
can match this performance.
B IG G E R SELECTOR
from one to twenty. A ll visits of
STOUTEST BUILT
Spread across the front of the M ills
The Throne of Music is most notable
for its beauty, but any manufacturer
I hrone of Music, piano keyboard
style, is the biggest and most striking
strength of its construction. It will
selector found on any automatic pho­
stand more shaking and rough-house
nograph. Twenty big white keys. N o
treatment. Tip and push it and it w ill
will
rave about
N o other phonograph can even come
the solidity and
operators or collectors are shorter,
minimizing
any
interference with
location’s regular business.
THE FLASHY Y E L L O W
A N D BLUE
The flashy yellow and blue M ills
Throne of Music (sec color illustra­
tion) is the most popular phonograph
model on market today. It is all
T he
P o p u la r Y e llo w
and
B lu e
popular with operators, with loca­
tions, and with the general public.
It sets the new style in modern
( A l s o m a d e in R e d a n d O n y x , G r e e n a n d O n y x )
operating. It belongs in your operat­
ing repertory.
© International Arcade Museum
http://www.arcade-museum.com/

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