87
AUTOMATIC AGE
November, 1939
Palastrant Firm Expands With
Boom In Music
g I N C E the new arrangement of
distribution of Rock-OIa Lu xu ry
Lightup phonographs in the New
England States, the Supreme Amuse
ment Company, 1252 Washington
Street, of which Ben Palastrant is
president, has been rushed with
Rock-OIa phonograph orders, espe
cially with the new Lu xu ry Lightup
counter model phonograph creating
a sensation in the eastern territory.
Ben Palastrant is an old-timer in
the industry, having become inter
ested in the business back in 1928
when he was operating 400 peanut
vending machines.
Gradually he
added some of the first type of amuse
ment machines that appeared on the
market, including Penny Whirlwind
machines, Five Star Fin a ls and sev
eral others which went over in
whirlwind fashion. Later on he sold
his route to enter the jobbing busi
ness.
While attending one of the very
first conventions in the New York
Hotel he met W illie Blatt. They be
came interested in each other and in
view of the fact that Blatt was al
ready established in the jobbing
business in a fa irly big way, they
hatched upon an idea of Palastrant’s
opening a branch office in New En g
land.
Palastrant believes this was
the first branch office in the entire
industry. Later they opened several
other branches.
Not satisfied with being ju st a
branch manager, Palastrant finally
opened his own office after moving to
larger quarters and became the
Supreme Vending Co. of New En g
land. Business went along nicely for
several years until closed territories
on games caused Ben to look for
other items in field.
Immediately after repeal of the
Prohibition A ct Palastrant saw tre
mendous opportunities in the music
field and decided to become a dis
tributor of music boxes. There was
very little representation of these
machines in the New England area,
but before long he became known as
“ Carload”
Palastrant,
delivering
phonographs to New England loca
tions in volume.
Palastrant’s enthusiasm for the in
dustry can be summed up in his own
words: “ I have made many friends
with the manufacturers and oper-
“ A G E ”
In d is p e n s a b le
T h is
T o
O p e ra to r
A U T O M A T IC A G E :
Please renew my subscription to
A u to m a tic Age.
I must not be
without this magazine.
V . Domoney, Okla.
STATEM ENT
OF T H E
O W N E R S H IP ,
M A N A G E M E N T , C I R C U L A T I O N , E T C .,
R E Q U IR E D B Y T H E A C T S O F C O N
G R E S S O F A U G U S T 24, 1912 a n d M A R C H
3 1933.
Ben Palastrant.
ators in this great industry of ours in
these past ten years and every
minute of this business has been in
teresting.
Of course, it is not all
a bed of roses, as we all have our
problems. I have tried to help the
operator with his problems and have
been very successful at it.
“I have suggested to many of the
manufacturers in this industry in
the past ten years many improve
ments on the various types of ma
chines, which I felt were essential,
and many of these are today, through
my efforts, on this equipment.”
© International Arcade Museum
of AUTOMATIC AGE, published monthly
at Chicago, for October 1, 1939.
State of Illinois.
County of Cook, ss.
Before me a Notary Public in and for
the State and County aforesaid, person
ally appeared O. C. LIGHTNER, who
having been duly sworn according to
law deposes and says that he is the
owner of AUTOMATIC a G e , and that
the following is, to the best of his knowl
edge and belief, a true statement of the
ownership, management, etc., of the
aforesaid publication for the date in the
above caption, required by the Act of
August 24, 1912, as amended by the Act
of March 3, 1933, embodied in section 537,
Postal Laws and Regulations.
1. That the names and addresses of
the publisher, editor, and business man
agers are:
Publisher. LIGHTNER PUBLISHING
COMPANY, 2810 S. Michigan Ave., Chi
cago.
Editor, CARROLL E. VETTERICK,
2810 S. Michigan Ave., Chicago.
Business Manager, CARROLL E. VET
TERICK.
2. That the owner is O. C. LIGHTNER,
2810 S. Michigan Ave., Chicago.
3. That the known bondholders, mort
gagees, and other security holders own
ing and holding 1 per cent or more of
total amount of bonds, mortgages, or
other securities are: None.
(Signed) O. C. LIGHTNER, Owner.
Sworn to and subscribed before me this
second day of October, 1939.
(Seal) Roman Mosoriak, Notary Public
(My commission expires August 5, 1943.)
“ My wife is divorcing me.”
“ Celebrating?”
“ You guessed it. Fo r the celebrat
ing I did on New Y e ar’s Ev e.”
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A U T O M A T IC
2425 Fullerton
G A M E S
Chicago
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