Automatic Age

Issue: 1939 November

S h a re
S everal
th o u s a n d
re ad y
d is c o v e r e d
t a b l e
. If y o u
of
th is
sh are
new
in
th e
a le r t
th e
c o in
new
m a c h in e
f r e e
h a v e n ’t y e t been
m a c h in e ,
d o n ’t
y o u
p l a y
in
o p e ra to rs
o n e
in fo r m e d
th in k
T h is
of
G re a t
have
a l­
- t w o - t h r e e
th e
it ’s a b o u t
w o n d e rs
tim e
to
d is c o v e r y ?
For two years the Mills One-Two-1 hree, strictly
insisted that we make up the One-Two-Three in
a payout table, dominated the payout field and was
generally conceded to be the best payout ever built
FREE PLAY Style.
You see— it wasn’t our idea— it was demanded
or operated. It uses the Bell principle of rewards,
by our customers .
the best psychology ever discovered for making
nounced the free play one - two - three — and to
money consistently year in and year out. So good
our amazement our huge Plant Number Three,
was the One-Two-Three that operators who wanted
where our tables and games are made, has been
novelty or non-payout tables, instead of payouts,
behind on orders almost continuously ever since.
© International Arcade Museum
So six months ago we an­
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t he big D i s c o v e r y
IS T H I S . . .
T h e F R E E P L A Y O n e - T w o - T h re e m ake s even m o re
m o n e y t h a n th e p a y o u t O n e - T w o - T h r e e ! M a k e s t h a t e x tr a m o n e y u n i t fo r u n i t , ta b le f o r ta b le ,
re g a rd le ss o f t e r r it o r y ! T h e N e w M i l l s F R E E
P L A Y is n o w e l ig ib le fo r n o v e lt y te r r it o r y a n d
it r u s h e d i n to d o m in a t e a ll A m e r i c a — s im p ly b e c a u s e t h e r e is n o o t h e r n o v e lt y ta b le a n y w h e r e
W H IC H
OPERATES
EXACTLY
L IK E
A
BELL!
I f y o u w a n t to u n d e r s ta n d th e k i n d o f m o n e y th is F R E E
PLAY
O n e - T w o - T h re e m akes,
cease t h i n k i n g o f it as a m e r e “ t a b l e . ” C o n s id e r i t fo r w h a t it b a s ic a lly is— A B E L L M A C H I N E ,
t h e g re a te s t m o n e y - m a k e r o f a ll t im e . N o w y o u k n o w y o u w o u l d o p e r a te B e lls , a n y w h e r e y o u
w o u l d b e p e r m it t e d , if o n ly th e o p p o r t u n it y w e r e th e r e . W e l l , th e o p p o r t u n it y is p re s e n t fo r
t h a t m a r v e lo u s ta b le B e l l , th e F R E E
Bell
Formula
the
Never Fails!
PLAY ON E-TW O-THREE.
The FREE p lay One-Two-Three has three reels like a Bell. Ten stops on
each reel. You shoot a single ball; it comes down the board striking
bumpers on its way. One group of bumpers moves Number One reel,
another group moves Number Two reel; another group moves Number
Three reel. Just the same thing as pulling a handle and spinning the
reels by hand. The relationship of rewards to plays is just the same!
Payouts are automatically recorded on the FREE PLAY window and the
coin slot tripped up for the number of free plays shown. Location, in
cancelling Free Plays, simply pushes a small button once! Inside the
machine a complete record of payouts and plays is kept for the opera­
tors. It can’t miss—it ’s too simple!
A
S m o o th
R u n n in g
M a c h in e
P e r fe c tly
Here’s a machine that works . T wo years of per­
fecting and improving have made it trouble proof!
It operates entirely on Alternating Current j simply
plug into the wall socket. Its mechanism is ex­
tremely simple and tremendously strong; to under­
stand its performance clearly, you must again con­
sider it as you would a Mills Bell— which is the
ultimate in dependable performance. The Cabinet
© International Arcade Museum
D e s ig n e d
a n d
C o n s tru c te d
is made by Mills in Mills own cabinet-making shop.
The Free Play One-Two-Three is a flashy ma­
chine, brilliantly painted and illuminated. It has
those big powerful reels, with the lazy spin that
holds so much extra fascination. These reels are
powerfully lighted from underneath and visible
from any part of any location. One player always
draws a crowd of others— the table is never idle!
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