Automatic Age

Issue: 1939 November

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It's M o v i n g D a y . . . Rock-OIa Luxury Lightups a re moving into all the choice spots
. . . fo r Rock-OIa LE A DS in Design, in Tone Q u a lity and in M echanical P erfection!
Wherever a Luxury Lightup phonograph “moves in,” big profits
follow! Rock-OIa operators' records prove that they are making
MORE money than they ever did before. Location receipts show
that not only does Luxury Lightup make more money but it attracts
and HOLDS the crowds and general business jumps upward.
Rock-OIa operators know that the BEST locations demand the
Luxury Lightup phonographs . . . a means to greater earnings!
Very often the "average” location — once a Luxury Lightup is in­
stalled — quickly achieves top-ranking as a money-making spot.
The sales appeal of Rock-OIa Luxury Lightups is premeditated:
built to ‘‘sell” the customers . . . gorgeous lighting effects like mov­
ing, colored clouds, glowing through greater portions of catalin
cleverly combined with the finest woods in the modern cabinet . . .
the glorious high fidelity tone . . . the 99% slug-proof coin chute
. . . dependable mechanical performance . . . front door accessibility
to the mechanism.
Your distributor has the Luxury Lightups; you have the locations.
Why not meet and get into the higher-earnings bracket yourself?
Sold to Operators Only!
S h a re
S everal
th o u s a n d
re ad y
d is c o v e r e d
t a b l e
. If y o u
of
th is
sh are
new
in
th e
a le r t
th e
c o in
new
m a c h in e
f r e e
h a v e n ’t y e t been
m a c h in e ,
d o n ’t
y o u
p l a y
in
o p e ra to rs
o n e
in fo r m e d
th in k
T h is
of
G re a t
have
a l­
- t w o - t h r e e
th e
it ’s a b o u t
w o n d e rs
tim e
to
d is c o v e r y ?
For two years the Mills One-Two-1 hree, strictly
insisted that we make up the One-Two-Three in
a payout table, dominated the payout field and was
generally conceded to be the best payout ever built
FREE PLAY Style.
You see— it wasn’t our idea— it was demanded
or operated. It uses the Bell principle of rewards,
by our customers .
the best psychology ever discovered for making
nounced the free play one - two - three — and to
money consistently year in and year out. So good
our amazement our huge Plant Number Three,
was the One-Two-Three that operators who wanted
where our tables and games are made, has been
novelty or non-payout tables, instead of payouts,
behind on orders almost continuously ever since.
© International Arcade Museum
So six months ago we an­
http://www.arcade-museum.com/

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