Automatic Age

Issue: 1939 June

June, 1939
AUTOMATIC AGE
W urlitzer Basketball Team
That W urlitzer workers can do something besides make phonographs is
evident by the record of their basketball team in the Tonawanda Indus­
trial League. Champs for the second consecutive year, the W urlitzer Team
has lost but two games in two seasons. Composed of foi'iner scholastic and
semi-pro stars this aggregation is as colorful and brilluvnt in action as
are the W urlitzer Automatic Phonographs they help build when off the
basketball courts! Standing (left to rig h t)— Coach Mike Io n a Joe Mor-
retto, Andy Syposs, Ken Towers, Sam Sheldon, Woody Malone, G. E. Diel,
promoter. Seated. Jack Thom, Ken Burlak, Gus Toth, Jim Vona.
Bally Announces
New Game Trio
Announcing the three newest Bally
games, Jim Buckley, general sales
manager of Bally Mfg. Company,
stated that the machines were de­
signed to fit into Bally’s balanced
line policy.
“Following up the sensational suc­
cess of Fifth Inning and Spottem,
Jim said, “Bally now presents Double
Feature and Chevron to insure a con­
tinuation of the big earnings enjoyed
by Bally operators. Chevron, as the
successor to Spottem, enables oper­
ators to move their Spottems on to
second-string spots and maintain peak
earnings in their choice locations.
With all the play appeal of Spottem,
Chevron also includes a fascinating
new ‘When Lit’ Roll-Over which of­
fers the same advantages as inter­
mediate awards.”
“Double Feature, while primarily
built for the high-score market, is
actually a revolutionary new de­
parture in game action — the first
really new development since the
start of the spiral bumpers. Double
Feature bumpers are ‘two-faced’ or
‘double-duty’ or whatever you want
to call them—they score 100 or 1,000
depending on whether they’re hit
from above or below! I certainly
don’t have to go into any great song
and dance to convince operators that
double-duty bumpers are really some­
thing— and will unquestion start the
bumper boom all over again.
“ Double Feature and Chevron in­
clude many new mechanical refine­
ments— such as in-a-door coin-chute
—triple anti-tilt— new floating power
— new super-sensitive, long-bearing,
rubber-tip shooter— features which
insure longer life, bigger profits,
greater all round value.”
“Our third new Bally hit is Victory
the game that means free play terri­
tory will continue to produce ‘pay-
table’ profits! Victory has all the
play-appeal of Eureka— Mystery Se­
lections— Changing Odds— ‘in-Place-
Show’ Awards— all the ‘come-on’ and
‘keep-on’ of a pay-table . . . plus
greater flash than Eureka— greater
action — popular sports theme on
board and back-glass — tantalizing
‘When-Lit’ Roll-Overs — many me­
chanical refinements, including E-Z
Push Free Play Coin-Chute.”
Like Eureka, Victory is ultra-
flexible: operate as a one-shot or
5-ball, 4-ball or 2-ball game with or
without 4-way multiple. All awards
metered— and some wide range ad-
justabiity as Bally pay tables.
* * f
“I want something nice in oil for
a dining room.”
“Yes, madam, a landscape or a
can of sardines?”
© International Arcade Museum
AU TH ORIZED
FACTORY DISTRIBUTORS

ROY TORR
2047G So. 68th St.
Philadelphia, Pa.

V IK IN G S PEC IA LT Y CO.
530 Golden Gate Ave.
San Francisco, Calif.
V E N D IN G MCH. H EA D Q U A RT E RS
1160 Mission
San Francisco, Calif.

R E L IA B L E V EN D IN G M A CH IN E CO.
462 Venice Blvd.
Los Angeles, Calif.
T H E ATLAS SALES COMPANY
6121 Lorain Ave.
Cleveland, Ohio

P IO N E E R V E N D IN G S ER V IC E
461 Sackman Street
Brooklyn, N. Y.

R A K E COIN M ACH IN E E X C H A N G E
3-5 & 7 So. 22nd St.
Philadelphia, Pa.

E. T. BARRON & CO.
19 E. Lake St.
Minneapolis, Minn.

LA N D E R S & ROBERTS
115 Lake Shore Road
Humber Bay, Ontario, Canada

M. B RO D IE CO.
2182 Pacific Ave.
Long Beach, Calif.

N ATION AL COIN M A C H IN E EXCH .
1407 Diversey Ave.
Chicago, III.

KIN G & CO.
2700 W. Lake St.
Chicago, III.

C. G. GAY
5211 Venable Ave.
Charleston, W . Va.

P H IL G E R ST E N SC H LA G E R
1304 21st St.
Port Huron, Mich.

PITON <£. COOK
663 Lucy Ave.
Memphis, Tenn.
http://www.arcade-museum.com/
80
June, 1939
AUTOMATIC AGE
Indians Play Bally Games
at W orld’s Fair
New York, May 13 — Ever
since the creation of the “Tribe
of O’Toole Indians” by Bally
Manufacturing Company, oper-
Safe
Vending Candies
bring the customers back
for more. They look good
and taste just right even
in the hottest weather.
Selection of over 40
varieties.
Send for descriptive price
list today.
CANDY CRAFTERS, INC.
"M akers of Good Candy”
Lansdowne, Pa.
ators everywhere in the world Control Commission so that abuses
have been interested in instances can be corrected and action can be
on the many complaints of the
where Indians have adapted taken
public. As the Liquor Board is now
themselves to the intricacies of set up it is powerless to cope with
coin machines, especially in con­ local authorities, who refuse to do
nection with the “O’Tooles” and anything to remedy many disgusting
conditions.
Bally.
Now it is learned that actual
Hershey Chocolate Net
American Indians have found
Is $1,795,514
Bally games a source of enter­
Hershey, Pa., May 13.— For the
tainment and relaxation at the March quarter the Hershey Chocolate
World’s Fair here. It seems, ac­ Company and its subsidiaries re­
cording to Bill Rabkin, president ported that it had a net profit of
of International Mutoscope-Reel $1,795,514. This was equal to $1.88
Co., Inc., this city, who has the each on 685,749 no-par common
after provisions had been made
glorified Penny Arcade at the shares
for the preferred stock. In the corre­
World’s Fair grounds where sponding period of 1938 a net profit
Bally novelty action pin games of $1,390,187, or $1.28 a common
are featured exclusively, that share, was reported.
the tribe of Seminole Indians
Up or Down?
brought to the Fair grounds by
the state of Florida, and who
The economic system under which
live at the grounds, are flocking
we have lived in the United States
to the Arcade every night just may be compared to a kind of escala­
to play Bally games.
tor, which has been moved by a com­
“Saturday night until 1:00 bination of forces and circumstances
A.M. three of the Seminole kid­ that have been more powerful in the
past in the United States than in
dies continued to play the Bally many
other countries. On this esca­
Basketball without a halt from lator the American people are ar­
about 10:00 P.M. when their ranged, as they always have been,
concession closes. We had some with most of them on the bottom
job getting them away so that steps and a few on the upper steps.
The escalator has always been mov­
we, too, could close,” said Rab­ ing
upward, and carrying the whole
kin. “Every night, just as regu­ population together to a higher level
lar as clock-work, the Seminole of prosperity. While the escalator
Indians enter the Arcade and has been carrying the whole popula­
within a few seconds are pulling tion to a higher level, some of the
the plunger on one Bally game people on each step of it have been
walking upstairs by virtue of their
or another. They’re so enthused own special enterprise and energy,
over the games that they find as well as by luck, while some also
this their greatest source of have been drifting down the stairs.
If we wish to have more prosperity
pleasure and relaxation.”
Seek To Reduce Number
of Illinois Taverns
IDEAL NOVELTY CO.
1518 Market Street,
St. Louis. Missouri
Chicago, 111., May 13.— A bill has
been introduced into the state legisla­
ture to reduce the number of taverns
in the state. If the bill is passed it
means that nearly 2,000 taverns in
Chicago will be closed. Chicago now
has issued 9,235 licenses for drinking
places. A section of the proposed
bill calls for one tavern for each 500
persons in the city’s population. This
bill would then permit the issuance
of only 7,260 licenses.
Backers of the bill declare they are
pushing it in order to put more power
into the hands of the State Liquor
© International Arcade Museum
in the United States, we must try to
increase the productive capacity of
the majority of the population who
are on the lower steps of the escala­
tor, make the escalator rise faster,
and encourage and aid everyone to
walk upstairs through his own ef­
forts.— V irgil Jordan.
* * *
She— W hat’s the best dish they
have here, handsome?
He (absently)— The third blonde
from the left in the floor show.
* * *
Housewife (to garbage man)— Am
I too late for the garbage?
Garbage Man— No ma’am, jump
right in.
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