Automatic Age

Issue: 1939 January

BALLY BELL’S big brighl appearance allracls players
like a big friendly fellow altracls friends. The smartly
streamlined royal blue front, gleaming with the silvery
shine of highly polished metal, gets immediate attention
and creates a “ let’s play” mood.
DOUBLE JACK-POT APPEAL
Active and reserve jack-pots on both sides of BALLY
BELL are fully visible . . . four big bulging jack-pots
merrily sparkling with the kind of jack-pot flash that
keeps the lever bobbing up and down like a pump4iandle
on a hot day.
LEMON PAYOUTS
Suspense dies a sudden death when a lemon appears «n
the ordinary bell. But when lemons bob up on the first
two reels of BALLY BELL, suspense is actually increased
. . . because BALLY BELL boasts two different payouts
on lemon combinations.
FREQUENT CHERRY WINNERS
BALLY BELL reels are designed to give the player plenty
of the double cherry winners which experienced operators
recognize as the secret of repeat play.
STEPPED-UP AWARDS
The lowest BALLY BELL payout is 3-for-l on Lwo
cherries— fifty per cent stronger play appeal!
“ NO-JUMP” STOP
Thanks to a new positive stopping device, BALLY BELL
reels come to a sharp, snappy stop . . . instead of the
jerky, jumpy, hesitating stop which creates unfavorable
suspicion in the p la y e r ’s m in d . BALLY BELL'S
“ no-jump” stop quickly gains and holds the player's
confidence.
EASY-GRIP-LEVER
BALLY BELL’S new easy-grip, easy-pull lever insures
long sessions of play without discomfort or fatigue.
DOUBLE CAPACITY
Instead of missing the play of patrons who lose interest
when they see a machine monopolized, you get the benefit
of the full play-potential of each location. In fact, the
natural human instinct to “ ride along on the other fellow’s
luck” causes players to gravitate to a busy BALLY BELL
. . . turning “kibitzers” into cash customers.
FULL-TIME PLAY
WlTH SPECIALLY DESIGNED STREAMLINED STAND
b a lly b ri i ■
.
wid
18
*n'
in' ^ a s e ), 26 in- high. Stand is
e by 16 in- (at floo,.)^ 23 in. hiph. Color of machine and stand i*
"""• 'W r o t e r w a t i o n a l n A r G a d e M u s e u m
The perfection of BALLY BELL mechanism insures
continuous operation and protects you against loss of
revenue due to “time-out” for repairs.
http://www.arcade-museum.com/
FEATURES
th a t p ro te c t t^our p ra iii
UNIT CONSTRUCTION
IMPROVED REELS
PRECISION CONSTRUCTION
POSITIVE STOPS Th „ ,
STURDY CONSTRUCTION
POSITIVE PAYOUTS
SIMPLE CONSTRUCTION
POSITIVE JACK-POTS Although the simplest jackpol
Every m a jo r m e c h an ism of
BALLY BELL is a complete self-contained unit, which may be quickly
removed for cleaning without disturbing other parts. Likewise the
entire mechanism assembly may be instantly removed from the cabinet
as a single unit.
Every BALLY BELL
part is a precision stamping or screw-machine product, manufactured
from new dies and tools . . . and machined to microscopic accuracy.
Parts from any BALLY BELL are guaranteed interchangeable with
parts from any other BALLY BELL, regardless of serial number.
The precision of BALLY
BELL parts is matched by the rugged strength of material employed.
The vast treasure-house of modern metallurgical science was explored
• by Bally engineers to find the proper material for each part . . . and
,..to insure trouble-free performance under all operating conditions and
all climatic conditions.
Words cannot do justice to
the “stripped-for-action” simplicity of BALLY BELL. But the fact
that BALLY BELL contains only one-third as many springs as the
; average bell is emphatic evidence of the smooth simplicity which
insures freedom from service grief.
IMPROVED COIN-MECHANISM
Unquestionably
the finest coin-mechanism ever developed in the bell field. Escalator is
a revolutionary new positive-feed type in which each coin is gripped
separately and thus held apart, absolutely preventing coins from
overlapping or jamming. Bent coins cannot enter the escalator and
are easily removed from the coin-head. Each coin-mechanism is a
r complete self-contained unit.
Each reel is a unit . . . complete with
corresponding star-wheel and payout cam; and the three reels
are assembled on one shaft, thus eliminating the nuisance of “ telescope”
tube shafts. Operators who have serviced loose bearings and hubs on
ordinary bells will welcome the simplicity, ruggedness and positive
performance of the BALLY BELL single-shaft assembly.
1 hanks to a new positive stopping
device, the BALLY BELL reels come to a sharp, snappy stop . . .
instead of the jerky, jumpy, “hesitating” stop which creates unfavorable
suspicion in the minds of players. Reels, however, stop one at a time
at intervals timed for maximum suspense.
Absolutely accurate, one hundred
per cent jam-proof. Instead of merely moving out of the way and
allowing coins to drop, the BALLY BELL slides actually select the
correct number of coins and propel them out of the machine by a
positive forward motion which eliminates any possibility of jamming.
Each payout mechanism is a complete self-contained unit.
mechanism ever developed, the BALLY BELL jack-pot is positive and
unfailing in operation . . . and one hundred per cent tamper-proof.
BALLY BELL jack-pots cannot be jarred, “spooned” or manipulated
with wires or magnets. Each jack-pot is a complete self-contained unit.
REINFORCED HANDLE
Strongest bell handle ever built,
with an easy grip that invites play.
TAMPER-PROOF CABINET
Although the streamlined
frontcasting fits into the wood cabinet without clumsy outside over­
lapping, inside flanges positively prevent tampering. Back-door is one
hundred per cent pry-proof and fitted with extra strong pick-proof lock.
INTERLOCKING SAFETY DEVICE
Excl usi ve
BALLY BELL feat-ure, operating like a combination-lock on a bank
vault to prevent possibility of payout when proper coin is not deposited.
EXTRA BIG CASH BOX
FLEXIBLE SPEED
Capacity $100.
A quick, easy adjustment.
CASH OR CHECK PLAY
Instantly convertible by
pressing two small readily accessible levers. (Also available in non­
convertible model to meet special territorial conditions.)
BALLY BELL dominates! . . . The "masked”
machine is a standard bell. Note how the
BALLY BELL commands attention and invites
play by its big, bright appearance.
ETCHED METAL AWARD PLATE c ,
tarnish-proof nickel-silver, etched in actual colors of the symbols on
the reels.
CELLOPHANE COATED REELS
protected by laminated cellophane . . . always clean, glossy and vivid.
Boost your bell collections w ith BALLY BELL . . . order today!
BALLY MFG. COMPANY
2640 BELMONT AVE.
© In te r n a tio n a l A r c a d e M u s e u m

CHICAGO.
BOOTHS 1 9 , 2 0
21, 22, 47, 48
h ttp :/ / w w w .a r c a d e - m u s e u m .c o m /

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