Automatic Age

Issue: 1939 January

DOUBLE-NICKEL • DOUBLE-QUARTER • QUARTER - AND - NICKEL
BALLY B E L L has TW O coin-chutes . . . TW O complete payout units . . . FO U R
jack pots . . . operates on either or both chutes.
And if both chutes are played ,
both payouts pay f u ll odds!
When you invest in a BALLY BELL, you buy only one machine . . . but you get
TWO C O M P L E T E BELLS . . . double return on your investm ent!
You ask the
location for only a single-machine space . . . but you actually install TW O machines.
Instead of losing the play of patrons who walk away when a machine is monopolized,
you get the benefit of the f u ll play-potential of each location. BALLY B E L L
also provides a golden opportunity to build up a profitable quarter patronage in your
nickel spots. The nickel side accommodates your regular nickel trade, while the
quarter side gathers plenty of quarters every collection.
A NEW PERFECT MECHANISM
. . . slick and accurate as a fine watch, yet strong and tough
as a tractor. BALLY BELL is the product of two years of
intensive engineering. Instead of allowing obsolete traditions
and the annual afterthoughts of forty years to cramp their
efforts, Bally engineers built a new machine from the ground
up . . . a machine in which the simplest, smallest part is
designed and constructed to operate in silky-smooth harmony
with every other part. The cornmon-sense of this method of
building a bell is joyfully appreciated by every practical
bell man ivho spends five minutes inspecting BALLY BELL.
Turn to back page of folder for eye-opening list of exclusive
BALLY BELL features.
WHEN ORDERI NG, be sure to specify type desired
(D O U B L E- N IC K E L , DO U B LE-Q U A RT ER, N IC K EL-
Q U A R T E R ), a n d w hether 20-stop or 13-stop reels.
© International Arcade Museum
http://www.arcade-museum.com/
BALLY BELL’S big brighl appearance allracls players
like a big friendly fellow altracls friends. The smartly
streamlined royal blue front, gleaming with the silvery
shine of highly polished metal, gets immediate attention
and creates a “ let’s play” mood.
DOUBLE JACK-POT APPEAL
Active and reserve jack-pots on both sides of BALLY
BELL are fully visible . . . four big bulging jack-pots
merrily sparkling with the kind of jack-pot flash that
keeps the lever bobbing up and down like a pump4iandle
on a hot day.
LEMON PAYOUTS
Suspense dies a sudden death when a lemon appears «n
the ordinary bell. But when lemons bob up on the first
two reels of BALLY BELL, suspense is actually increased
. . . because BALLY BELL boasts two different payouts
on lemon combinations.
FREQUENT CHERRY WINNERS
BALLY BELL reels are designed to give the player plenty
of the double cherry winners which experienced operators
recognize as the secret of repeat play.
STEPPED-UP AWARDS
The lowest BALLY BELL payout is 3-for-l on Lwo
cherries— fifty per cent stronger play appeal!
“ NO-JUMP” STOP
Thanks to a new positive stopping device, BALLY BELL
reels come to a sharp, snappy stop . . . instead of the
jerky, jumpy, hesitating stop which creates unfavorable
suspicion in the p la y e r ’s m in d . BALLY BELL'S
“ no-jump” stop quickly gains and holds the player's
confidence.
EASY-GRIP-LEVER
BALLY BELL’S new easy-grip, easy-pull lever insures
long sessions of play without discomfort or fatigue.
DOUBLE CAPACITY
Instead of missing the play of patrons who lose interest
when they see a machine monopolized, you get the benefit
of the full play-potential of each location. In fact, the
natural human instinct to “ ride along on the other fellow’s
luck” causes players to gravitate to a busy BALLY BELL
. . . turning “kibitzers” into cash customers.
FULL-TIME PLAY
WlTH SPECIALLY DESIGNED STREAMLINED STAND
b a lly b ri i ■
.
wid
18
*n'
in' ^ a s e ), 26 in- high. Stand is
e by 16 in- (at floo,.)^ 23 in. hiph. Color of machine and stand i*
"""• 'W r o t e r w a t i o n a l n A r G a d e M u s e u m
The perfection of BALLY BELL mechanism insures
continuous operation and protects you against loss of
revenue due to “time-out” for repairs.
http://www.arcade-museum.com/

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