Automatic Age

87
AUTOMATIC AGE
May, 1938
Dorsey, Cab Calloway, Ella Logan,
Jerry Cooper, Alice Faye, Victor
Young, W ill Hudson and many more.
Recordings Launch Stars on
Road to Success
fJ'H E way to musical success today,
is through the medium of phono­
graph recordings and small band
combinations, according to Irving
Mills, who manages such radio per­
sonalities as Milton Berle, Raymond
Scott, Duke Ellington, Cab Calloway
and others.
“Radio has not produced as many
new names as in the old days,” be­
lieves Mills, “because increased com­
mercial time has diminished sustain­
ing programs, on which executives de­
velop talent. Because sponsors rare­
ly risk money building up unknowns,
the stimulated demand for phono­
graph records has provided a new
testing ground. I f a wax artist ap­
peals to disk buyers, it is certain a
parallel appeal will be found on radio.
Most of the radio names arising in the
last three years have come through
their popularity recordings.”
Mills pointed to Raymond Scott,
who, through phonograph recordings
made with a small ensemble over a
year ago, ,has soared to starring
heights. Similarly, Maxine Sullivan,
whose success is due in no small part
to the orchestral backgrounds provided
by the Onyx Club band, was an ace
disk attraction before she made her
many radio appearances. Duke E l­
lington, no doubt, holds a new high
mark, for his band is comprised of
five small orchestral units heard on
phonograph recordings under the
various names of his star soloists;
Barney Bigard’s Jazzopaters, Cootie
Williams’ Rug Cutters, Ivie Ander­
son’s Boys from Dixie, Johnny
Hodges’ orchestra and Rex Stewart’s
52nd St. Stompers. Red Norvo gained
first wide popularity with a six piece
recording band, which developed into
the large aggregation heard today on
the air. Benny Goodman’s quartet ex­
perimented first on recordings and
Gene Krupa, who is now entering the
°rchestral field on his own, made
recordings with his own band over a
year ago! Frank Trombar, another
newcomer to radio’s swing ranks, en­
joyed many successful years as a
record artist, employing small units
to work out a style for his newly or­
ganized band. Others who have come
o important positions on radio
rough phonograph recordings in-
40 ude Bing Crosby, Joe Venuti, Louis
Prima, Bob Crosby— especially his
small unit known as the Bobcats,—
Tommy Dorsey, whose Clam Bake Sev­
en is the best seller on disks, Bunny
Berigan, Sammy Kaye, Louis Arm­
strong, The Casa Loma Band, Jimmy
“If I told you I was going to hug
and squeeze you to death, what would
you say?”
“Let me die a slow death, hand­
some!”
* * *
Many a pretty baby likes a playboy
that she can rattle.
COLOR
NICKELS
LH
( a r t /
Want more money? Push
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LITZER m usic . . . but
you’ve got to remind them.
( 7 ii/e
"E.A."
^'W
URLITZER
( EYE
a p p e a l
)
A new grille and back plate, easily installed at low cost, gives
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DIST RIBU T O RS:
.
Full Line New 1938 Wurlitzers.
Complete Line Wurlitzer Parts.
CHICAGO SIMPLEX DISTRIBUTING COMPANY
2430 South Parkway
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Chicago, Illinois
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