87
AUTOMATIC AGE
May, 1938
Dorsey, Cab Calloway, Ella Logan,
Jerry Cooper, Alice Faye, Victor
Young, W ill Hudson and many more.
Recordings Launch Stars on
Road to Success
fJ'H E way to musical success today,
is through the medium of phono
graph recordings and small band
combinations, according to Irving
Mills, who manages such radio per
sonalities as Milton Berle, Raymond
Scott, Duke Ellington, Cab Calloway
and others.
“Radio has not produced as many
new names as in the old days,” be
lieves Mills, “because increased com
mercial time has diminished sustain
ing programs, on which executives de
velop talent. Because sponsors rare
ly risk money building up unknowns,
the stimulated demand for phono
graph records has provided a new
testing ground. I f a wax artist ap
peals to disk buyers, it is certain a
parallel appeal will be found on radio.
Most of the radio names arising in the
last three years have come through
their popularity recordings.”
Mills pointed to Raymond Scott,
who, through phonograph recordings
made with a small ensemble over a
year ago, ,has soared to starring
heights. Similarly, Maxine Sullivan,
whose success is due in no small part
to the orchestral backgrounds provided
by the Onyx Club band, was an ace
disk attraction before she made her
many radio appearances. Duke E l
lington, no doubt, holds a new high
mark, for his band is comprised of
five small orchestral units heard on
phonograph recordings under the
various names of his star soloists;
Barney Bigard’s Jazzopaters, Cootie
Williams’ Rug Cutters, Ivie Ander
son’s Boys from Dixie, Johnny
Hodges’ orchestra and Rex Stewart’s
52nd St. Stompers. Red Norvo gained
first wide popularity with a six piece
recording band, which developed into
the large aggregation heard today on
the air. Benny Goodman’s quartet ex
perimented first on recordings and
Gene Krupa, who is now entering the
°rchestral field on his own, made
recordings with his own band over a
year ago! Frank Trombar, another
newcomer to radio’s swing ranks, en
joyed many successful years as a
record artist, employing small units
to work out a style for his newly or
ganized band. Others who have come
o important positions on radio
rough phonograph recordings in-
40 ude Bing Crosby, Joe Venuti, Louis
Prima, Bob Crosby— especially his
small unit known as the Bobcats,—
Tommy Dorsey, whose Clam Bake Sev
en is the best seller on disks, Bunny
Berigan, Sammy Kaye, Louis Arm
strong, The Casa Loma Band, Jimmy
“If I told you I was going to hug
and squeeze you to death, what would
you say?”
“Let me die a slow death, hand
some!”
* * *
Many a pretty baby likes a playboy
that she can rattle.
COLOR
NICKELS
LH
( a r t /
Want more money? Push
that W U R LIT Z E R into the
spotlight — dress it up with
exquisite colors from the
new Lucite Bars so that not
a single eye can miss it —
and watch the nickels roll
in! They all want W U R
LITZER m usic . . . but
you’ve got to remind them.
( 7 ii/e
"E.A."
^'W
URLITZER
( EYE
a p p e a l
)
A new grille and back plate, easily installed at low cost, gives
your old W U R LIT Z E R exactly the same lighting effect used in
the new 1938 models. Color runs through Lucite Bars, reflects
from back plate of fluted Apollo Mirror Metal and radiates
through the grille. Particularly adaptable to models 412, P12,
400, and all other makes of W U RLITZERS.
WRITE OR WIRE FOR PRICES— TODAY!
F O R SALE AT BA RG A IN PRICES:
R e c o n d itio n e d W u r lit z e r s — t h l r t y . e i g h t P 1 2 's f i f t y 412's. t w e n t y - f iv e O T t . N e w
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a n d to n e a rm s th o ro u g h ly o v e rh a u le d fo r $1.00— o r $10.00 p e r d o z e n .
DIST RIBU T O RS:
.
Full Line New 1938 Wurlitzers.
Complete Line Wurlitzer Parts.
CHICAGO SIMPLEX DISTRIBUTING COMPANY
2430 South Parkway
© International Arcade M useum
Chicago, Illinois
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