Automatic Age

Issue: 1938 May

BALLY RESERVE
WILL DOUBLE OR TRIPLE YOUR EARNINGS
A Cincinnati operator* reports a route of
50 B A L L Y R E S E R V E S netting $23.00,
operator’s end, per machine each week—
in locations where $8.00 per week was
form erly considered a good collection!
P a t. No. 2082708
P at. No. 2063108
A Detroit operator* reports one machine
which netted $66.00 operator’s end, the
first week and $92.00 the second week—
machine paid for and $58.00 clear profit
in 2 weeks.
How can a 5-BALL NOVELTY game produce
profits EQU AL TO P A Y O U T COLLEC­
TIONS? Why are many operators placing
2 and 3 BALLY RESERVES PER LOCA­
TION? Why does BALLY RESERVE actual­
ly EARN MORE the sixth week than the
first? There’s a reason! Write for CONFI­
DENTIAL DETAILS today!
STANDARD
MODEL
A f r e e p la y
5 M O D E L $103.50
I
* NAME ON REQUEST
^ f. o. b. Chicago
SPORT PAGE
NEW
M U LTIP LE O N E S H O T
Actual earnings 10 to
20 per cent more than
F a irg ro u n d s at its
best! Get your share!
Order SPORT PAGE
today!
$19450
Ticket
Model
$206.50
F.O.B. Chicago
MILLWHEEL
I
I -5- 10-25-Cent Counter Game
V.
\
.
}
Write for literature on LINCOLN FIELDS, 4
NEW
ROCKET, ’ LITE-A-PAX,
MAGIC
BALL, A 4
--------’
------------- ---------------- 7---- W
T~> A T T
BALLY S HOT-VENDER, etc.
0
First really new counter game in years!
Fascinating “ Scrambled Marbles” action
gets immediate attention. REPE A T
PLAY guaranteed by four great stimu­
lator features: (1) EVE R Y GAM E
“ COMES CLOSE” , (2) PLAYER CAN
SEE “ WHAT GOES ON” INSIDE MA­
CHINE,
BIG
WINNERS
H i,
I (3)
O I
D
I U
VV
IN l i / X V O
n ALWAYS
u v v r t i o
w
IN SIGHT, (4) FREQUENT PAYOUTS,
PAYOUTS. \
BALLY MFG. COMPANY
2640 BELMONT AVE.
j Write for complete Confidential \
CHICAGO, ILL. £ Details and Surprisingly Low Price! 1
© International Arcade Museum
http://www.arcade-museum.com/
The World’s First Coin Machine Magazine
JM ITO H A TIC AGE
Covering Autom atic Machines and Coin-Controlled Devices of
E very Description
Vol. 14
No. 10
M A Y 1938
Features in This Issue
Established 1925
Page
SORTING COINS WITH THE EDITOR
By Carroll E. V etterick___ —________ IB
NACOMM ANNOUNCES COIN SHOW AT
WORLD’S LARGEST H OTEL__________________ 15
CMMA RESUMES ASSOCIATION PROGRAM,
ANNOUNCES 19B9 SHOW P L A N S ____________ 17
O. C. L IG H T N E R
President
COLLECT PENNIES, WHILE WAITING FOR
NICKELS, says H. C. L em k e---------------------------- 19
INTEREST IN PENNY ARCADES DOUBLES
OVER LAST YEAR, says P. C. S m ith__________ 21
IN THE SPRING (Doll Up Your Routes
for the New Operating Season) ________________ 27
C A R R O L L E. V E T T E R IC K
SCALE OPERATING
By Charles Schlicht_—_____________ 31
Editor— Adv. Director
GOODBODY’S COLUMN
By John Goodbody —________________ 35
M A R T IN J. M RAZ
ASSOCIATION N E W S _________________________ 39
Ass’t. Editor
NEW PATENTS
By Ken C. Shyvers__________________ 45
TEN YEARS AGO______________ ______________ 51
Staff Contributors:
A PROFIT FOR SERVICE
By Herman Roshkind------—__________ 55
JOHN G O O D B O D Y
FOR AMUSEMENT O N L Y _____________________65
KEN S H Y V E R S
FROM OVER THE S E A _______________________ 83
ON THE R E C O R D ____________________________ 86
Published Monthly by
THE LIGHTNER PUBLISHING CO.
Executive Office, 2810 S. Michigan Ave., Chicago, 111.
A D V E R T IS E R S ’ N O T IC E
A lt ad v e rtis e rs ’ cuts w ill
be killed 3 m onths fro m
d ate of pu blicatio n.
If you
desire yo u r cuts retu rn ed to
you, it is im p e ra tiv e th a t you
so In fo rm us previous to th e
3 m onth period.
© International Arcade Museum
CONTRIBUTIONS:
always welcome.
Phone Victory 1466
Contributions from our readers are
SUBSCRIPTIONS: Single copies, 25 cents. Yearly sub­
scriptions, $ 1-00 in United States and possessions. Foreign
subscriptions, $2.00.
A D VE R TISIN G : Rates furnished upon request. Copy sugges­
tions for Advertising prepared without cost or obligation.
Forms close 15th of preceding month.
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